Bücher von Yogesh K. Dwivedi

This volume, IFIP AICT 660, constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "e;Co-creating for Context in Prospective Transfer and Diffusion of IT"e; on Transfer and Diffusion of IT, TDIT 2022, held in Maynooth, Ireland, during June 15-16, 2022.The 19  full papers and 10 short papers presented were carefully reviewed and selected from 60 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts:

This book explores how enterprises adapt to challenges in their business environments. Simply put, today's business environment demands a new way of doing business that challenges brand's existing core business philosophy. Organisations are 'individual' entities in their own rights.

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

Develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a window into the rational decisions of potential broadband consumers.

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

This book examines the link between change and project management and how creating a closer alignment between these two methodologies can yield greater benefits and mitigate elements of failure of information systems (IS) projects.