Bücher von Young Won Park

This book addresses the dilemma that firms face in engaging in corporate social responsibility (CSR) while maintaining a financially sustainable business model in the era of digital transformation. Several strategies that firms have taken to integrate CSR within the business model are also highlighted. To explicate the problems involved, the book primarily focuses on entrepreneurial ventures, given their nascent business model that best illustrates how business leaders can embed the social mission in the firm at the beginning of organizational founding. In this age, sustainability is an innovation¿s new frontier. For sustainable competitive advantage, the book argues for how companies can build more sustainable products, processes, and practices that benefit the firm and society through maintaining an entrepreneurial philosophy.The target readership consists of academics, students, and practitioners in the areas of entrepreneurship, organizational behavior, organizational theory, and strategic management. This book clarifies the critical practices of sustainability-oriented innovative firms and creative small and medium-sized enterprises (SMEs).Through a review of recent trends in CSR, the authors emphasize that CSR is no longer a ¿bolt-on¿ or some kind of window-dressing to satisfy public relations (PR) needs. Credible CSR is critical to business legitimacy and sustainability. Aware of the public¿s increasing scrutiny, companies are increasingly ramping up their focus on social responsibility, whether by championing women's rights, protecting the environment, or attempting to obliterate poverty, on local, national, or global levels. Simultaneously, more firms face accusations of ¿greenwashing¿ ¿ backlash due to consumer mistrust in the intentions behind their CSR practices.While numerous works have highlighted this dilemma and how companies fall short in their prosocial goals or financial objectives (or both), there is a lack of understanding of the ingredients and crucial processes required for the successful implementation of CSR in entrepreneurial enterprises. This book serves to fill that gap.

This book provides a framework and real case analyses concerning business architecture strategy and platform-based ecosystems.

This book discusses the ways in which characteristics of innovative firms and innovative talents with core competence in Japanese, Korean, German, and American contexts are developed and nurtured, and compares innovative firms with a long history of business operations from these four countries.Firstly, the book examines innovation practices of long-lived Japanese firms and compares them with those of German, American and Korean firms. Based on extensive interviews with executives and field studies, it identifies the essential qualities of each country in which these innovative firms and innovative talents are found.It then focuses on theoretical and practical aspects, using the theoretical framework to define organizational and technological factors for long-term innovation success. Further, the book provides recommendations based on organizational practices for developing innovative talents in Japanese, German, American and Korean contexts.Intended for academics, students and practitioners in the areas of organizational theory and strategic management, this book clarifies the critical practices of long-lived innovative firms and organizational innovators.