Bücher von Youri Oh

Bachelor Thesis from the year 2017 in the subject Business economics - Market research, grade: A+, Universiti Brunei Darussalam, language: English, abstract: This study aims to explore the potentials of producing halal food products in Korea as halal animal meat manufacturing facility at primary stage; and to examine the viability of developing halal food manufacturing industry. There are about 1.6 billion Muslim population in the world, which is one fifth of the world population, and they are not only within the confines of the Arabian Gulf states but widespread all around the world. Followed by an analysis conducted by Pew Research Center, Muslim population make up about 23% of the world¿s population and is expected to reach 26.4% of in a decade¿s time, which is equivalent to 10 per cent annual growth of the industry. Muslim communities were created by ties of Islam that bound all Muslims together, requiring them to comply with the basic requirement of the religion in their way of life. However, diversity may be identified among Muslims by differences in appearance, culture, customs and lifestyle through the spread of Islam. Along with the widespread and rapid growth of Muslim population globally, halal industry is highlighted as a significant growing industry ¿ a new ¿Blue ocean¿ in global market. According to the Oxford Dictionary of Islam, Halal refers to ¿lawful¿ and ¿permissible¿ in Islamic law, which recognised as a standard for food, products, behaviours and services that are allowed for Muslims to consume. Initially, halal industry seems only relevant to Muslim-majority countries, however, it is now increasingly spreading to non-Islamic nation-states. Muslim consumers identify halal food and non-food products as obligatory to consume and use, and non-Muslim consumers often recognise halal food and non-food products as good quality (Riaz & Chaudry, 2004) and healthy because they are specially processed with strict requirements to prevent harms and for the highest standards of Tahara ¿ physical sense of purity, hygiene and quality. Halal certification increasingly gains its trust globally, not only as a religious matter of choice but as a method of accreditation of safety, for example, Malaysian government requests all halal certification applicants to submit Good Manufacturing Practices (GMP) and Hazard Analysis Critical Control Point (HACCP) to ascertain the safety of food to be consumed.

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University of New South Wales, Sydney, language: English, abstract: Noodles have been a major food in the Asian diet and re-invented as instant noodles in 1958 in Japan. Korea is as a major instant noodle consuming country, and Ramyun (Korean instant noodle) has been Korean¿s favourite food since its birth in 1963. Ramyun has achieved remarkable success in domestic markets and made an incredible debut in the global food market. This study is to explore the popularity of Ramyun in Korea. Korean¿s infatuation with their instant noodle may not only be due to technological advancement but also socio-cultural influence. In this context, ppali ppali (hurry hurry) culture, Korean culinary culture and contemporary consumption behaviour will be examined in order to investigate the popularity of Ramyun in Korea. Attention is also given to the history, marketing and government policy of Ramyun in Korea in order to understand the socio-economic background of Ramyun in Korea. Furthermore, the range of Ramyun in Korea will be explained to explore the present development of the Ramyun range and trend in Korea according to the increasing demand of Ramyun.