Bücher der Reihe Best of Long Range Planning Series - First Series

A selection of papers from "Long Range Planning - The International Journal of Strategic Management" that examines the evolution of competitive advantage, setting out areas of major change and areas which have been less subject to change. It begins by examining how strategic management has been influenced by the transformation of industries.

Reflects the key contemporary issues and developments in marketing strategy that face organisations. This work examines a range of changes that are taking place in marketing that both demonstrates the state of marketing technique and provides a glimpse of where marketing is heading.

Brings together 12 articles from "Long Range Planning - The International Journal of Strategic Management" dealing with different aspects of the complex process of managing strategic change. This work covers issues such as the development of strategic vision and the creation of a sense of mission, the importance of corporate culture, and more.

Focuses on the role of shareholder value as a key tool for evaluating strategic options. By learning the lessons propounded in this volume, companies can avoid inappropriate predation, generate attractive returns for shareholders and provide a platform from which to launch successful strategies.