Bücher der Reihe Cambridge Studies in Cognitive Linguistics

This volume argues that human cognition is not only rooted in the human body, but also inherently 'viewpointed' as a result; consequently, so are language and communication. It uncovers surprising functional similarities across various communicative forms and provides a new understanding of the role and structure of viewpoint.

'Metonymy' is a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. This book explores metonymy in language, gesture, sign language, art, music, film and advertising, and discusses the challenges that it presents in cross-cultural communication.

This volume argues that human cognition is not only rooted in the human body, but also inherently 'viewpointed' as a result; consequently, so are language and communication. It uncovers surprising functional similarities across various communicative forms and provides a new understanding of the role and structure of viewpoint.