Bücher der Reihe Clarendon Lectures in Management Studies

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

In this work, Mark Roe uses statistical and qualitative analysis to explore the relationship between politics, history, and business organization.

How much do we know about the Internet - its history, its technology, its culture, and its uses? What are its implications for the business world and society at large? Manuel Castells brings his experience and knowledge to bear on the Internet galaxy.

The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.