Bücher der Reihe Cultural Icons series

This book uses one of the most popular accessories of girlhood, the Barbie doll, to explain key aspects of cultural meaning.

Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.