Bücher der Reihe Cultural Studies/Pedagogy/Activism

This book provides the first English translations of pivotal essays and debates on the role of language politics, linguistics, and translation in Antonio Gramsci's influential cultural theory. It also includes new works from leading and up-and-coming anglophone scholars to create a vital resource for a wide variety of readers interested in Gramsci across many disciplines including cultural studies, critical political economy, social and political theory, literature, sociology, post-colonialism, and philosophy.

Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or ';the American Dream' to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think ';Guest Worker Programs'). And those underclassed ';bodies' are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not ';fit in' to particular categories valued by the neoliberal state.

Teaching Writing in Globalization: Remapping Disciplinary Work, edited by Darin Payne and Daphne Desser, examines the impact of globalization on disciplinary work in higher education and the impact of disciplinary work on the shape and evolution of globalization. Using writing instruction as its touchstone and rhetoric/composition as a disciplinary case study, these collected essays critically analyze the shift work of teaching, research, and administration on academia, exploring ways in which individuals and institutions can respond to the social, economic, and cultural changes presently underway.

Writing against the Curriculum responds to the popularity of Writing Across the Curriculum (WAC) and similar programs in U.S. higher education. Essays by administrators, faculty, and librarians-teaching introductory and advanced writing classes-argue that such classrooms make excellent spaces to question disciplinarity through the study of rhetoric, critical thinking, and curricular flexibility. This intervention in composition and cultural studies discourses enables the activist enactment of cultural studies' theory and addresses the theoretical implications of composition practices.

Drawing upon a variety of contemporary sites and social movements, this book explores pedagogical relationships that can be the basis of political and social organizing. The authors approach pedagogy as a space of learning_not simply teaching_whose purpose is to develop an understanding of cultural networks and in so doing develop critical literacies.

Rhetorics for Community Action: Public Writing and Writing Publics, by Phyllis Mentzell Ryder, offers theory and pedagogy to introduce public writing as a complex political and creative action. To write public texts, we have to invent the public we wish to address. Such invention is a complex task, with many components to consider: exigency that brings people together; a sense of agency and capacity; a sense of how the world is and what it can become. All these components constantly compete against texts that put forward other public ideals_opposing ideas about who really has power and who really can create change. Teachers of public writing must adopt a generous response to those who venture into this arena. Some scholars believe that to prepare students for public life, university classes should partner with grassroots community organizations, rather than nonprofits that serve food or tutor students. They worry that a service-related focus will create more passive citizens who do not rally and resist or grab the attention of government leaders or corporations. With carefully contextualized study of an after-school arts program, an area soup kitchen, and parks organizations, among others, Ryder shows that many so-called 'service' organizations are not passive places at all, and she argues that the main challenge of public work is precisely that it has to take place among all of these compelling definitions of democracy. Ryder proposes teaching public writing by partnering with multiple community nonprofits. She develops a framework to help students analyze how their community partners inspire people to action, and offers a course design that support them as they convey those public ideals in community texts. But composing public texts is only part of the challenge. Traditional newspapers and magazines, through their business models and writing styles, reinforce a dominant role for citizens as thinking and reading, but not necessarily acting. This civic role is also professed in the university, where students are taught writing that extends inquiry. Phyllis Mentzell Ryder's Rhetorics for Community Action: Public Writing and Writing Publics turns to the rhetorical practices of nondominant American communities and counterpublics, whose resistance to 'good' public speech and 'proper' public behavior reveals alternate modes of composing and acting in democracy.

Unsustainable: Re-imagining Community Literacy, Public Writing, Service-Learning, and the University, edited by Jessica Restaino and Laurie Cella, explores short-lived university/community writing projects in an effort to rethink the long-held ΓÇ£gold standardΓÇ¥ of long-term sustainability in community writing work. Contributors examine their own efforts in order to provide alternate models for understanding, assessing, and enacting university/community writing projects that, for a range of reasons, fall outside of traditional practice. This collection considers what has become an increasingly unified call for praxis, where scholar-practitioners explore a specific project that fell short of theorized ΓÇ£best practiceΓÇ¥ sustainability in order to determine not only the nature of what remainsΓÇöhow and why we might find value in a community-based writing project that lacks long-term sustainability, for exampleΓÇöbut also how or why we might rethink, redefine, and reevaluate best practice ideals in the first place. In so doing, the contributors are at once responding to what has been an increasing acknowledgment in the field that, for a variety of reasons, many community-based writing projects do not go as initially planned, and also applyingΓÇöin praxisΓÇöa framework for thinking about and studying such projects. Unsustainable represents the kind of scholarly work that some of the most recognizable names in the field have been calling for over the past five years. This book affirms that unpredictability is an indispensable factor in the field, and argues that such unpredictability presentsΓÇöin fact, demandsΓÇöa theoretical approach that takes these practical experiences as its base.

Neoliberal Rhetorics and Body Politics: Plastinate Exhibits as Infiltration uses transnational feminist rhetorical analyses to understand how the global force of neoliberalism infiltrates all parts of life from nation-state relationships to individual subject formation. Focusing on the hugely popular and profitable exhibits of preserved, dissected, and posed human bodies and body parts showcased in Body Worlds and BODIESThe Exhibitionplastinate shows offered by the German anatomist Gunther von Hagens and the US company Premier Exhibitionsthe book analyzes how these exhibits offer examples of neoliberalism's ideological reach as they also present a pop-cultural lens through which to understand the scope of that reach. By rhetorically analyzing the details of the exhibits themselves, their political and cultural contexts, their marketing literature and showcased artifacts, and their connection to historical displays of bodies, the book articulates how neoliberalism creates a grand narrative while simultaneously permeating daily living. As such, Neoliberal Rhetorics and Body Politics argues that these public, for profit exhibitions offer familiar, tangible, and rich sites within which to understand neoliberalism's impact beyond the purview of public policy and economics. Predicated on the idea that neoliberal practices are not uniform, the book not only articulates how neoliberal discourses are embedded in these shows, but it also traces the ideological and material consequences of that inculcation. It focuses its analysis on the shows' rhetorical deployment of necropolitics, biopolitics, intimacy, and affect, and details how the exhibits communicate neoliberalism's guiding principles of self-reliance, individual choice, and freedom through market participation. In doing so, it answers a number of challenges posed by feminist transnational rhetorical studies; namely, that scholars extend their analyses to understand how information circulates, that we pay more attention to the affective aspects of transnational rhetorics, and that we recognize how pedagogy functions outside the classroom. In attending to these concerns, the book ultimately illustrates not only neoliberalism's strong rhetorical force, but also reveals its deep cultural infiltration.

Transnational Feminist Rhetorics and Gendered Leadership in Global Politics examines the rhetoric surrounding women who hold or have held the highest office of a nation-state. Heads of state, such as Golda Meir, Margaret Thatcher, Benazir Bhutto, Ellen Johnson Sirleaf, and Michelle Bachelet, have navigated their ascent to executive government in vastly different ways while contending with gendered expectations of leadership, especially since most of them are the first woman to occupy their country's highest governmental position. This book analyzes how these women rhetorically perform their positions of powerdiscursively, visually, and physicallyin a traditionally male leadership role. Specifically, this project examines how certain rhetorical acts open up and close down the potential to confront the gendered expectations surrounding political leadership. When people analyze, campaign for, or critique a ';female prime minister' or a ';woman president,' they are not just talking about one woman but also referencing a collective neoliberal logic that interrupts and reaffirms the belief that the nation-state is an eternal, inevitable structure. Diverse political figures, such as Angela Merkel, Julia Gillard, and Indira Gandhi, are continually put in conversation with one another, through popular media representations, academic scholarship, and political analyses. This book examines the effect of such comparisons and connections, ultimately arguing that many of these gestures reduce or over-simplify women's contributions to world politics. In order to show this effect, this book manifests the transnational connections found in autobiographies, organizations, political commentaries, biographical films, and other sources that focus on women who have been heads of state.

As engagement becomes a trendy academic buzzword, we need sustained examinations of what this might mean in practice. This book investigates and models what writing studies scholars have found, both positive and negative, as they use writing to engage with and, ideally, better the communities in which they work