Bücher der Reihe Cultural Studies/Pedagogy/Activism

Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or ';the American Dream' to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think ';Guest Worker Programs'). And those underclassed ';bodies' are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not ';fit in' to particular categories valued by the neoliberal state.

Drawing upon a variety of contemporary sites and social movements, this book explores pedagogical relationships that can be the basis of political and social organizing. The authors approach pedagogy as a space of learning_not simply teaching_whose purpose is to develop an understanding of cultural networks and in so doing develop critical literacies.

Transnational Feminist Rhetorics and Gendered Leadership in Global Politics examines the rhetoric surrounding women who hold or have held the highest office of a nation-state. Heads of state, such as Golda Meir, Margaret Thatcher, Benazir Bhutto, Ellen Johnson Sirleaf, and Michelle Bachelet, have navigated their ascent to executive government in vastly different ways while contending with gendered expectations of leadership, especially since most of them are the first woman to occupy their country's highest governmental position. This book analyzes how these women rhetorically perform their positions of powerdiscursively, visually, and physicallyin a traditionally male leadership role. Specifically, this project examines how certain rhetorical acts open up and close down the potential to confront the gendered expectations surrounding political leadership. When people analyze, campaign for, or critique a ';female prime minister' or a ';woman president,' they are not just talking about one woman but also referencing a collective neoliberal logic that interrupts and reaffirms the belief that the nation-state is an eternal, inevitable structure. Diverse political figures, such as Angela Merkel, Julia Gillard, and Indira Gandhi, are continually put in conversation with one another, through popular media representations, academic scholarship, and political analyses. This book examines the effect of such comparisons and connections, ultimately arguing that many of these gestures reduce or over-simplify women's contributions to world politics. In order to show this effect, this book manifests the transnational connections found in autobiographies, organizations, political commentaries, biographical films, and other sources that focus on women who have been heads of state.