Bücher der Reihe Data Analytics Applications

Parents are questioning the value of virtual learning. A way to address such doubts is learning analytics. This book focuses on how learning analytics can measure student e-learning outcomes. Insight from academia, industry, and not-for-profit organizations demonstrate how learning analytics can determine the pros and cons of e-learning.

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

Effective presentation of analytical results is the key to close a project successfully. With the meteoric rise in the popularity of data science and analytics, business executives focus on analytics' strategic interpretation and managerial implications, as well as value creation from analytics.

This book aims to help the reader better understand the importance of data analysis in project management. Moreover, it provides guidance by showing tools, methods, techniques and lessons learned on how to better utilize the data gathered from the projects.

Data has reshaped industries around the world, from finance and medicine to sports. Law has trailed behind other industries, but is quickly following suit. For many years, law firms made important decisions - including very large decisions - based on limited experience (at best), or hunches (at worst). Data science is growing quickly in law firm

This books sheds light on the unique and creative contributions that the arts and humanities can make to the development of approaches to effectively use big data. It also looks at opportunities and challenges for research in the arts and humanities created by the capability to handle and use sophisticatedly very huge and complex data sets.

In education, big data analytics is being used to enhance the learning process, evaluate efficiency, improve feedback, and enrich the learning experience. Integrating data from different institutions enables data-driven decision-making. This book presents innovative applications of data analytics in primary, secondary, and tertiary education.

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help

A recent study found that most business leaders believe in the value of using data and analytics, but say they lack confidence in measures of their effectiveness. In the data analytics community, intuition has been rarely discussed in executive decision-making. The book examines how well do executives trust their intuition.