Bücher der Reihe Emerald Points

Acknowledging that the challenge facing social science is how to inject some order into the common-sense notion of leisure lifestyles, this book, written by a major player in the field of leisure, considers how to turn the study of both serious and casual leisure into a useful concept for guiding research.

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries.In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.

This book offers insight and lessons learned from two pilot studies which used interactive digital narrative (IDN) as educational interventions to effect positive change regarding social issues, looking into interdisciplinary approaches to research and education methods, combining arts and science methodologies and science communication.

Digital Theology is a rapidly emerging field of academic research and gaining traction with scholars of Computer Science, Theology, Sociology of Religion and the wider Humanities.This book explores Digital Theology from a Computer Science perspective, providing a comprehensive definition of the subject and setting the agenda for future work in the field for both academics and practitioners. A range of Digital Theology case studies highlight the challenges, and successes, and the lessons learned which can be applied to future situations. The book also includes a timely analysis of the role that digital technology has played in the response of the global church to specific world events; clarifying a number of turning points which have driven dramatic and rapid change in churchoperating models.

Developing an Effective Model for Detecting Trade-Based Market Manipulation determines an appropriate model to help identify stocks witnessing activities that are indicative of potential manipulation through three separate but related studies.

This book explores the ongoing and individual desistance journeys of ex-offenders during re-integration into society. It introduces nuanced and rich data around the growing interest in desistance, examines the reasons why individuals move away from crime, and highlights the importance of Higher Education as a conduit for change and rehabilitation.

The arena of International Schooling is growing rapidly and changing in nature. The number of schools delivering a curriculum wholly or partly in English outside an English-speaking nation reached 12,000 in 2020. China and the Middle East is the emerging centre of activity, and local parents are the main customers.

The Soft Side of Knowledge Management in Health Institutions examines how a knowledge perspective and knowledge-effectiveness can contribute to improving hospital leadership and organisation from a continuous-change perspective.

Designing Public Space for an Ageing Population examines the barriers older people face by being a pedestrian in the built environment and how to overcome them. Drawing on research carried out across the globe these limitations are framed around Bourdieu's theory of capitals.

Doctorates awarded based on artefact and exegeses are a minority enrolment which suffer from wildly diverse examination expectations and assumptions about quality. Widening the disciplinary parameters and currency of this kind of doctorate The Creative PhD is the first book that challenges the standards, structure and value of this research.

The intertwining of Economics, Knowledge and Renaissance, introduced by Piero Formica in this book as 'Econaissance', fosters the culture of entrepreneurialism, and imagines the reawakening of learning and culture. Acknowledging that schools of thought inherited from the past must be reimagined to give birth to this new age, this book maps out how stakeholders across society can become agents of this unique pathway to economic development. Formica offers readers an innovative perspective, asking not just how me might do better what we already do, but also how we can engage in activities beyond the economic sphere, and help to usher in the dawn of a new renaissance age that acts on the principles of human knowledge as well as the economy. In doing so, Econaissance highlights the figure of the 'Ideator', the polymath of the twenty-first century, set to become the ultimate athlete of social progress fuelled by sustainable and environmentally friendly economic development. This book will equip educators, scientists, innovators, entrepreneurs, and more to play a part in this imagined future.

Leading Local Government: The Role of Directly Elected Mayors is a timely and critical book that examines the erratic rise and uncertain future of the directly elected mayor in the context of English local governance. Written principally for local government practitioners as well as for those with an academic interest in public leadership, the book asks whether elected mayors offer a new and reinvigorated form of local leadership, whether for individual towns and cities or for wider groups of combined authorities at the regional level. Built on original primary research conducted with mayors, elected representatives and a range of public sector managers, the book offers a fresh perspective that recognises mayoral achievements in some areas - including economic development - but finds that mayors do not enjoy widespread public endorsement and do not represent devolution of power in any meaningful sense. Above all, the book argues that elected mayors do not represent democratic renewal in a country which remains highly centralized. Using an historical account of early local government leaders together with international comparisons from the United States and Europe, the authors present the argument that, twenty years into the mayoral experiment, the mayoral initiative has so far failed to match the aspirations of central government for a new and effective form of local leadership.

This book explores the relationship and organization of 17th Century burial landscapes within their associated settlements and the wider setting of colonial northeast British North America to provide readers with a more holistic understanding of settlers' relationship with mortality.

Co-creation and Smart Cities: Looking Beyond Technology highlights a more robust value-based perspective on public service development and delivery, helping structure co-creation processes that foster responsible innovation and a systemic, value-based approach to sustainable urban development.

In Business Diplomacy by Multinational Corporations, Huub Ruel turns to Catholic Social Thought (CST), to provide a clear, distinctive instrument for MNCs to reflect on their purpose and role in the global society while also guiding and directing their relationship-building actions with other actors in the global society.

AI in Fashion Industry discusses recent developments in fashion forecasting, developing a 'framework of AI-based fashion forecasting' and validates the framework with a qualitative case study of the world's first fashion intelligence company based in Bengaluru, India.

Creating Spaces for an Ageing Society considers the existing social science literature on shared neighbourhood spaces through the perspective of an ageing population. It asks the question; how can we use social infrastructure to build local neighbourhoods that are supportive of the social relationships we need in later life?

What if we could work with what emerges in the moment instead of seeing it as an unplanned disruption? Teaching from the Emerging Now explores how we combine our intention with what naturally emerges to create inclusive, dynamic classrooms amid constant change.

Conceptualising Risk Assessment and Management across the Public Sector explores concepts and applications of risk across the public sector to aid risk professionals in establishing a clearer understanding of what risk assessment and management is, how it might be unified across sectors, and how and where deviations are needed.

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers' shopping experience, and from buying decisions to improving health and safety management for all stakeholders. A lot has been to do about the negative consequences of the pandemic on sales, mainly for traditional bricks-and-mortar retailers and small-scale independent shops. However, quite some retailers have demonstrated a remarkable agility in developing and applying new tools, frameworks, and approaches to secure their longevity, while also safeguarding employees' and consumers' safety.Retail In A New World: Recovering From The Pandemic That Changed The World provides an overview and assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic. The book encourages readers to adopt future-facing, fresh approaches to retail management. The basis for guiding readers in this endeavour consists of a thorough synthesises of emerging studies on the dramatic consequences of Covid-19 pandemic, in an accessible way. Seeking to understand how retailers can adapt their strategies, this book presents empirical and theoretical contributions with case studies that illustrate innovative and provocative solutions.Retail In A New World proposes tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario. New practices are introduced to ensure a safer shopping experience, including reducing consumers' anxiety about in-person purchases, more efficient management of crowds in the stores, and adopting new technologies and service scripts to support the change.

It is often claimed that the disjunction or opposition between 'action' theories and 'structural' theories rests on a misunderstanding of what social structure is. A clear understanding of social structure dissolves this apparent opposition. It is argued that social structure is a real social fact but has no separate and substantive existence apart from the minds and actions of the individual and collective actors who produce and reproduce it. It is argued that it is possible to distinguish between 'figurational structures' of interaction and the deeper 'formational structures'. Social interaction occurs within specific social worlds to form an extensive interaction order. The pattern of interactions comprises a figurational structure that can be mapped and explored through the methods of social network analysis. A figurational structure can be partitioned into the deeper, emergent levels of a formational structure that comprises class relations, divisions of gender and ethnicity, and a range of other divisions. This book examines the use of the sociological imagination to identify and explore formational structures and suggests the formal, analytical methods that can support these explorations.The two levels of structure are seen as the spheres of microsociology and macrosociology, respectively. These levels can be theorised in terms of processes of social integration and system integration. The use of the ideas presented in the book is illustrated through a brief case study of class relations in French political history from the Revolution to the Third Republic.

Spirituality in the UK has evolved to one where religion, faith and individualism challenges a 'one-size fits all' experience. Considering the dramatic implications this means for British education, Aidan Gillespie puts forward a new definition of spirituality which is unique to educationalists across all settings.

Curating the contributions of Twitter users via hashtags, crowd-sourced syllabi respond to evolving crises and critical questions in real time, resulting in living materials for educators and students. This book showcases how these syllabi are filling a gap in educational efficacy by providing access to forgotten, hidden and unpopular resources.

Household Self-Tracking During a Global Health Crisis provides a comprehensive and straightforward account of deeper health narratives managed through data tracking within households formed during a global health crisis.

The ebook edition of this title is Open Access and freely available to read online. Working Women in the Sandwich Generation helps present a clearer view of how supervisors and policy makers can support Sandwich Generation women who care for both children and the elderly, with lessons for both now and in the future.

Providing a sociological analysis of the policy response to the COVID-19 pandemic in England, this study places particular analytical emphasis on the interplay between powerful structural interests and the influence on the development of COVID-19 policy.

Marginalised migrant groups face significant barriers in accessing services and becoming integrated in their communities. Mainstream services are failing to engage many marginalised migrant and refugee women and to respond effectively to their needs, raising serious questions as to how community development might respond and facilitate positive spaces and reduce isolation. Community Work with Migrant and Refugee Women: 'Insiders' and 'Outsiders' in Research and Practice outlines the implications for policy, practice and meaningful research with migrant and refugee women drawing on a three-year case study of a community-based organisation working with marginalised Muslim women in London.Arguing for a bottom-up approach that centres on needs as well as assets, Community Work with Migrant and Refugee Women highlights the importance of cultural relevance of services, and a holistic approach to integration that acknowledges the full range of needs and experiences migrant and refugee women face.Co-written by academic researchers and practitioner-researchers, this volume contributes to both academic and policy debates where there is a need for more research and policy that understands the experiences of migrant and refugee women as well as which interventions are effective.

The World Economic Forum and Transnational Networking presents an informative investigation of the WEF as a political actor and important part of transnational civil society. Drawing upon extensive original research, Frisen analyzes the surprising role the WEF has played in international processes.

In The Heroic Leadership Imperative, Scott T. Allison and George R. Goethals identify leaders who have succeeded in meeting all three categories of needs and they discuss such leaders' appeal by way of a unique integration classic and contemporary psychology relevant to understanding all facets of heroism and heroic leadership.

Entrepreneurs' creative responses to institutional challenges in sub-Saharan Africa examines institutional constraints and enablers of Tanzanian and Zambian entrepreneurs in sustainability practices. Exploring how entrepreneurs contribute to societal and environmental well-being despite the challenging institutional context in which they operate.