Bücher der Reihe European Institute for the Media Series

Takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. This volume is of interest to business professionals, academics, and policy makers.

This bk is an attempt to address th subject of "Europe" as a concept whch has arisen in th wake of th formation of th European Union. Covers"Europeanization" by reference to th way this concept appears in th media all th participatg countries, & compares