Bücher der Reihe Guerrilla Marketing

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.