Bücher der Reihe ICAP Series on Alcohol in Society

Deals directly with the challenge of how to define responsible drinking in the face of the world's many different drinking styles, and portrays the many ways in which people have thought about or used alcohol as an integral part of their culture.

As the next installment in the ICAP Series on Alcohol in Society, Reasonable Risk will assess risk-taking as it applies to everyday life and to alcohol consumption.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture.

Edited by Marjana Martinic and Fiona Measham, this newest, ninth volume in the ICAP Book Series on Alcohol in Society examines extreme drinking among young people around the world. The authors explore the factors that motivate extreme drinking behaviour, cultural contexts, prevention and policy. Included are also results of focus groups conducted with young people in Brazil, China, Italy, Japan, Nigeria, Russia, South Africa and the United Kingdom