Bücher der Reihe Innovation and Sustainability in Base of the Pyramid Markets

This book focuses on the Base of the Pyramid (BOP) in Africa, and examines the role of the private sector in the fight against poverty.

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.