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This book is an introduction to computers covering relevant topics that include: computers and society, the Internet, social media, Microsoft Office 2019, and high-level programming.The main goals are to help students to define computers and information processing and describe the main concepts related to hardware, software, and their use.The author prepares students to identify how the Internet has changed people's lives and develops critical thinking about the role of computers in society, recognize the impact of technology in the personal and professional base, to mention a few. Emphasis is placed on developing skills in Word processing, spreadsheets, presentations, and programming algorithms.

This book is an introduction to the challenge of modern leadership.Leadership has changed from the traditional perspective to be one which is far broader based, with more expected and asked. Leaders today need to consider their stakeholders, their employees, the communities and society in which they operate, the environment, culture, and trends.The world has changed so much in the last ten years and many are lagging behind in their understanding. At the same time, we are about to witness a change in generations and the question arises as to whether industry is ready to empower and pass on the baton of leadership?The main goals are to help students to understand what will be asked of them as they become leaders. It is aimed to challenge perceptions, thinking, and knowledge. Also, it aims to prepare students to identify how leadership has changed people's lives and help develop critical thinking about the role of leaders in business and in society.

Build Better Brains is neither a leadership book nor a book on neuroscience. It merges the best of the two worlds to serve a new type of leader emerging with contemporary organizations. The exciting news is that leadership has become measurable in the brain. This opens a new perspective on "e;the biology of leadership"e;.Have you every wished to discover what lies inside of the box on top of your head? Are you aware that by reading this book you will forever change your brain, because your brain is an eternal construction site? Did you know that we have three brains? One brain in the brain, one in the heart, one in the gut?With Millennials and Generation Z becoming most of our workforce, the way we think about leadership is changing. Advances in neuroscience can prepare leaders to build a culture of trust and purpose for themselves and their teams.Build Better Brains is neither a leadership book nor a book on neuroscience. It merges the best of the two worlds to serve a new type of leader emerging with contemporary organizations.Build Better Brains: Offers practical, science-based applications for improving the efficiency of leadership in today's fast-paced VUCA world; Applies the knowledge and tools of neuroscience as foundation for leading people and building better companies; Is based on simple concepts, utilizing the latest insights from both leadership and neuroscience, without missing out on scientific facts; Teaches, but also entertains: leadership is full of fights, fiction, failures, but should also be fun; Serves the common need in today's over-engineered yet antiquated workplaces to discover the magic inside our brains. Leadership is born in the brain.

A Cynic's Business Wisdom is an entrepreneur's manual from the edgy perspective that cynicism teaches us to have a healthy respect for the unexpected.It equips us to effectively deal with real-world business challenges and capitalize on opportunities. Essentially, it is the flip side of all those "e;instant-gratification-sugar-coated-success-guaranteed-get-rich-overnight"e; books.This manual is a keen reflection of converting collegiate knowledge into actions that are intended to give you an advantage in dealing with people, selling, networking, negotiating, managing, and controlling every business situation you find yourself in.It responds to questions posed and issues raised by entrepreneurs, academics, trainers, mentors, and businesspeople over all my years delivering business consulting, and expounds on my advanced business workshops, and on my very own business ventures.Business often is not pretty. Business is not always fair. People are out to win at virtually any cost. Those footsteps you hear are a constant reminder that you have a target on your back. Flexible business ethics are part of empowering you to play by your own rules, recognize that business is a game, nobody owes you a break, there are no black-and-white norms, and that business ethics are flexible. Understand how to play the game to win.

Food and architecture, the two pillars of human civilization, have intertwined to such extents to sustain the civilization itself, that the connection between the two has visually ceased to exist. The apparent diverse fields of human life have worked upon similar principles through ages from the beginning of mankind and they complemented our existence.Food is fundamental to cross-cultural studies of behavior, thought, and imagery. We eat for many reasons than just to satisfy our appetite. The act of eating is now a way of socializing with others. Hence all major institutes of food service are trying hard to amaze their users with a built environment that complements the served delicacy. Although most of the users might not understand the thought consciously but subconscious mind keeps alarming when things don't fall in place.The book surfs through all the aspects of such two diverse fields and tries to show a parallel through a very socialistic and holistic perspective. It's interesting to understand the intangible logics behind the very tangible aspects of human life.

This book equips readers to optimize genuine export opportunities.Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.

The Barn Door Is Open: Frameworks and Tools for Success and Fulfillment in the Workplace is a business book, a playful and humorous read, an intelligent metaphorical and philosophical tale anchored in the tools and techniques of innovative and proven management frameworks.Readers will not only find its teachings entertaining and inspirational, but will benefit from its lessons and tools by applying them to their personal lives.This book integrates the subjects and tools of Lean and Lean Transformation, mindfulness, conflict resolution, Theory of Constraints, project management, Agile, Six Sigma, change management, and corporate culture transformation into one easily digestible reference.

This book provides a unique perspective into the mindset of psychology and cybersecurity.It presents a view of incorporating the latest research in cybersecurity and behavior. The newest cybersecurity challenge is not just understanding cybercriminals' behavior, but our behavior as well, and to realize that some of behaviors could lead us in making bad cybersecurity decisions.By using models and literature rooted in psychology and comparing those to cybersecurity attacks, this book will help those who make crucial cybersecurity decisions to protect their organization, even better decisions. Dr. Brown also presents even a possible theory of cybersecurity. Key areas include: behaviorism; learning models; cybersecurity vulnerabilities; stereotypes; cybersecurity traits; conditioned response; social engineering; deep fakes.

Compared to a few decades ago, companies today are faced with a much more challenging environment providing successful products and solutions for their customers. They are dealing with global competition, very rapid change in technologies, and tremendous volatility in economic conditions. As project managers, we are helping our companies survive in this difficult landscape. We are "e;agents of change"e; and "e;drivers of change."e; The most important project management methodology today that will help us deal with this change and this volatility is Agile.However, no one process or project management methodology fits all situations! Agile is not a panacea for all projects. Many times, our projects are large enough and complex enough that some parts of the project are best suited to using a predictive planning approach, and other parts are more suited to using Agile. Therefore, a hybrid approach that mixes the traditional, waterfall approach with Agile is really required in many situations today.The agile community oftentimes has quite a negative view of hybrid approaches. Key writers on Agile often say that attempting to use hybrid will corrupt all attempts to use Agile, and will result in failure. In this book, the argument is made that integrating these methodologies can be done if approached the right way, and in fact, this is necessary today.

Lean Thinking for Emerging Healthcare Leaders: How to Develop Yourself and Implement Process Improvements aims to solve the issues in modern day healthcare by handing over the reins of the improvement process to healthcare professionals.Putting those who are doing the work and are closest to the actual situation in the lead.This book educates you, as a leading medical professional, in the principles and values of Lean leadership and management. It will teach you how to improve healthcare from the inside, making it safer, better, faster, more accessible, and more affordable.With this book we want to inspire, motivate, and stimulate you to lead continuous improvement-while being respectful to people-on your way to ideal care for every patient.The primary target audience for the book are medical professionals who have (recently) acquired leadership, management, or business responsibilities. The book will also be of high value to those who obtained temporary leadership positions, like project leaders, problem solvers, change managers, and innovators.Because most of the teachings in the book are meta skills and ways of thinking, the book is easily relatable and transferable to other disciplines and even sectors.

This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics.Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.

Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity.Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.

You've grown your business, reached a plateau and are now struggling to grow. Each time you try something new or add a new customer, something else goes awry - leaving you spinning the same plates, under the glass ceiling that's blocking your progress. You need a plateau buster to put yourself back on the growth trajectory!This book is the inspiration you're looking for. In three major sections it shows you how to: STOP doing many of the things that were once right but are no longer appropriate, freeing up resources, allowing you to; CHANGE what you are doing for better results today and then to; GROW the business for a future that will excite you.As you turn the pages, you will find real life examples together with easily implemented ideas and suggestions to provide an immediate impact on your thinking and your business.

This book is about talent, strengths and positive psychology.Everyone is naturally talented in certain areas and if we get the opportunity to use our talents at work and develop them into strengths then we can work better, faster and far more productively. Bees search for pollen and they find it in the beautiful, successful, growing things around us: flowers. Flies search for rotting trash, bacteria and ugliness. Do you want to go through life like a fly or like a bee?These pages present the overwhelming scientific evidence that strengths-based leadership and collaboration lead to more productivity, more innovation, better well-being at work, lower absenteeism, and better health. Learning to recognize your talents, leverage them into strengths and, mitigate your weaknesses will change the way you and your colleagues work.

This book covers the financial aspects of a business, including those that are important to start, grow, and sustain an enterprise.According to the U.S. Small Business Administration, over 99 percent of businesses are small or medium size yet the majority of books are focused on large corporations. This book aims to close that gap and also focus on the practitioners-the entrepreneurs, small business owners, consultants-and students aspiring to practice in this space.Small businesses are the growth engine of the economy and it is important that we provide them with the tools for success. This book covers the financial aspects of a business, including those that are important to start, grow, and sustain an enterprise. We accomplish this by providing concepts, tools, and techniques that are important for the practitioner. The overall aim is to provide this information in straightforward way while also providing the depth required for areas that warrant it.

This book is for anyone on the pointy part of the organizational pyramid, whatever your title is.The Successful New CEO is organized into four parts: Becoming an Executive: Leaders can only lead out of who they are. How do you become the kind of person who successfully and gracefully inhabits this role?Seven Essential Executive Skills: The skills that earned you the role may not be what you need in that role. What are the critical leadership skills that become even more important as a CEO?Leading Your Leadership Team: CEOs head up leadership teams. How do you lead a confident, capable leader? How do you build a team out of leaders?First Things: Where do you start? How do you quickly build credibility and engagement? What is too fast or too slow?The Successful New CEO will help you quickly gain the confidence of others, successfully address the inevitable issues you will discover, score early wins, and set the course for a fruitful future.

This book invites readers to consider, for themselves, stories of mass mind-control perpetrated by marketing mavens who utilize (and perhaps manipulate) insights from behavioral psychology to generate rank materialism, manifested in ever-increasing consumption, palatable to the public.The Causes, Culprits, and Context of Our Money Troubles is the first book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. Informed by more than 30 years of research in the areas of economics/finance and psychology, Dr. Bayer explores the history of our relationship with money-specifically the role morality, and the concept of "e;virtue,"e; has played in that history, and the wealth versus money dichotomy. Filled with tales and exemplifications, the book introduces readers, pseudonymously, to sample patients of money -mind imbalances, such as the "e;11 million-dollar man"e; who becomes corrupted by money's influence, that unbalances their internal gyroscope (internal moral compass). It draws readers to examine past- and present-day corruptions derived from money's influence and compels them to examine concepts and theories from great economists of yore (e.g., Adam Smith, Karl Marx, and J.M. Keynes) to create a theoretical foundation for what the author calls a Gyroscope methodology.As a foundational tool in the series, this book invites readers to consider, for themselves, stories of mass mind-control perpetrated by marketing mavens who utilize (and perhaps manipulate) insights from behavioral psychology to generate rank materialism, manifested in ever-increasing consumption, palatable to the public.

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age.It presents the "e;why-do"e; and the "e;how-to"e; along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "e;word wizard"e; glossary at the end of each chapter explaining business terms and expressions used.This book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!

Body and Mind-The Effects of Money Problems is the third book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist.This volume advances readers into an examination of the effect of money problems on the body and mind. It presents research that supports solutions offered throughout the series to fix maladjustments of the mind and highlights the importance of developing a sound grasp of the mind-body connection to ensure there is an unbreakable bond at all levels. Strategies for developing stress-free solutions for avoiding depression, in addition to detailed data that point to high recovery rates from depression, offer readers practical, tangible tools for managing real-life, money problems.Pointers on how to avoid The Triggers That Produce Multiple Wounds play a critical role in helping readers to equip their gyroscope (internal compass) to cope with stress. Money-strewn professions, such as finance, are littered with those who want it all-many of them high-functioning addicts to stress, alcohol, drugs, sex, gambling, and the accumulation of money in its pure state.This book offers plenty of stories of excess and closes with a meaningful invitation to the reader: Envision Your Own Eden and the Good Life-words of encouragement to help them consider how much money is enough.

The book is an exploration of how direct and indirect psychological conditioning eliminates morality from decision making in the world of finance.The Bottomless Line-Important Lessons They Did Not Teach You in Business School is the second book in a series about the psychology of money by Dr. Christopher A. Bayer, the Wall Street Psychologist. This book builds on the key concepts in the first volume, to draw the reader's attention to the "e;dark side"e; of the business world. Structured in a way that enables readers to examine contemporary examples of willful co-optation, misuse, and misinterpretation of old texts and ideas, run-of-the-mill corruption, and dangerous groupthink, the author examines the personal and broad- scale financial troubles generated by reckless financial misunderstandings.The book is an exploration of how direct and indirect psychological conditioning eliminates morality from decision making in the world of finance. It provides evidence that ties systemic corruption on Wall Street to the lessons of the storied Milgram experiments (obedience, effects of perceived hierarchy and status, immoral actions-"e;just following orders"e;). In the end, readers are led to the "e;big takeaway"e;: the need to cultivate and maintain a core of character in order to weather any ethical storm.It also summarizes the history of financial psychopathy, details the rise and fall of a few notorious Wall Street perpetrators-from the brass at Enron to the infamous Bernard Madoff-and examines how their hardwired psychopathy leaves them bereft of moral qualities necessary to build a functioning and responsive moral compass of Gyroscope.

This book is intended to help professionals gain an extensive working knowledge of critical financial principles in an easy-to-follow manner.This book is intended to help professionals, especially from functional areas other than finance-such as sales, marketing, human resource, research and development, production, and procurement-to gain an extensive working knowledge of critical financial principles in an easy-to-follow manner, enabling them to make critical business decisions involving cost-savings, budgets, new projects decisions, and growth strategies.The author introduces the key concepts of finance so you can contribute to the success of your business. These will help you understand the language used by accountants and how financial statements fit together. Furthermore, you will understand how to use ratio analysis to get a sense of the company's performance.In addition, readers will learn the concepts of management accounting and various kinds of decisions, including make-or-buy and shutdown. Readers will gain an understanding of how to implement budgeting and working capital management. The exciting part is also the chapter on investment appraisal, where readers will learn how to evaluate business proposals from a return standpoint.

This short book crystalizes key ideas on how to create a lasting business and personal legacy.Worldwide, there is a growing interest on how to uncover one's true purpose in life and legacy. It is a subject that crosses the minds of everyone regardless of geographic location, gender, age, or occupation.Using fictional, but highly plausible stories, this short book crystalizes key ideas on how to create a lasting business and personal legacy.With rising cases of depression resulting from personal and career challenges, this book provides refreshing perspectives on how to find new meaning and happiness in one's life while making a relevant and lasting impact.

Progress of corporate history since the industrial revolution has been an enormous growth in freedom of enterprise, economic prosperity, innovation, technical, and intellectual advancement but it has also been, stoking the passions of greed, a slow and sure decay of morality, and social order culminating in high unemployment and Occupy Wall Street movements.Business enterprise is a profound thought of good intentions towards the society, which sets apart corporate culture over individual choice. A culture is a function of true knowledge of awareness, an identity with the ethical responsibility, that by which corporate infers and society teaches. Immanuel Kant raised the question whether a science of metaphysics with a logical structure, like that of the well established mathematical and measuring ethical assets usage, is crucial for corporate to bring the abstractions into reality, acknowledge value where value is due, and deconstruct what is valueless.This book addresses these issues effectively by subject - object distinction of qualitative and quantitative elements of management, what Kant had pleaded for.

The convergence of blockchain and Internet of things (IoT) powered by data and artificial intelligence (AI) is on the agenda of several big companies and some of them have already started using its implementations, initiatives, and solutions in various projects. In this book, the author calls the convergence of these three technologies: the blockchain of intelligent things.This book is targeted to help a broad audience, including anyone interested in and responsible for vision, projects, and implementations of blockchain, IoT, and AI in medium-sized companies and large enterprises. This would include business and technology managers, IT professionals, and last but not least, business or technology students, looking to broadening their knowledge and expertise. This book is number two in a series of four books.The first chapters of the book take you from the convergence of blockchain and IoT, via an overview of the most important blockchain of things projects such as IOTA, and the industries, which are heavily being disrupted, into the blockchain of intelligent things, which essentially adds the business value of data science and AI. Further topics you will find in this book include chapters such as required skills, jobs and future, industrial IoT (IIoT) platforms, and opportunities, challenges, and trends of the blockchain of intelligent things. Readers looking for a methodology to engage in blockchain, IoT, and/or AI projects, can find a comprehensive description in my previous book New World Technologies: 2020 and Beyond.

This book explores the nuances of different aspects of agility on a personal level.Agility brings personal value, leadership navigation, managing the tides of knowledge, and putting on the captain's hat of resilience. As the winds change and the tides swell high, the Personal Agility Lighthouse (PALH(TM)) model in this book will guide you to safe shores. Navigating through the seven colors of agility such as education, change, emotional, political, cerebral, learning, and outcomes agilities, the anchor is dropped effortlessly. It is built on these seven competencies, and by using the Individual Personal Agility self-analysis assessment (see Appendix), swaying personal visions leading them up to organizational goals.Taking personal agility as the future competency with an agile mindset is a crucial starting point to transform yourself. Focusing your personal agility journey on outcomes and end-to-end customer experiences ensures value delivery. Especially within the elements of the VUCA environment where revised goals are the norm. Driving changes in the right direction leads you to the stable grounds of your personal vision. It prepares you to tread the long roads of transitions/transformations, which is a vital requisite for changes in any organization.Measuring performance metrics aptly is the rudder of strategy management and stability. Organizational goals and personal development are the strong pillars that will steer you to your organizational agility, getting you ready for opportunities and changes when your company trademark needs it. Agile practices and perspectives cut through impact and quality of personal and group knowledge. Take a journey on a Personal Agility Boat to visualize options, alternatives, and opportunities. Visualization is the way to your shore's lighthouse.

In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence.In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you're not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners.Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.

Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses.This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales-a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

This book addresses the use of quantitative tools to support general project management.Part I of the book deals with critical path modeling. Part II discusses risk modeling tools to include Program Evaluation and Review Technique (PERT), critical chain modeling, and agile/scrum approaches. Project control through earned value analysis is also covered. Part III is a Microsoft Project orientation. A feature of the book is an effort to tie content to that of the Project Management Body of Knowledge (PMBOK).Each chapter includes reference to how each chapter relates to the PMBOK structure and its relationship to the 2020 Project Management Professional (PMP) Exam Outline.

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions.Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage.While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.Business Writing for Innovators and Change-Makers is a writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them.As an entrepreneur with a pioneering product or service to offer the world, you can't rely on cookie-cutter communication templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a wide variety of communication situations, from emails to pitch decks.Dawn Henwood provides a simple, flexible approach to writing that will open your eyes to the subtle ways written communication can engage and motivate your target audience. Whether you are just starting your business or scaling up to the next level of success, you'll find Dawn's straightforward teaching just the help you need to make your message heard. Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.