Bücher der Reihe Management

Studying the concept of marketing management helps to become competent in highly thriving competition in the market. This also helps to develop strategies to improve profits and reduce the cost of products. Marketing management has become the major source of exchange and transfer of goods. The objective of this book is to familiarize the readers with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage the marketing operations of a business firm. After reading this book the reader will be aware of key aspects of marketing management:¿ Market Analysis¿ Marketing Plan¿ Market Implementation ¿ Market ControlThis book contains 12 chapters such as Introduction to Marketing, Marketing Scope and Functions, Marketing Environment, Promotion Mix, Recent Trends in Marketing, Consumer Behaviour, Industrial Buying Behaviour, Branding, Marketing Segmentation, Targeting & Positioning, Pricing Decisions and Product Life Cycle. This book explores all dimensions to develop a more rounded understanding of marketing management.For more details, please visit https://centralwestpublishing.com

This book explains the Indian philosophy of entrepreneurship and highlights its limitless aspects by presenting an approach to enhance the personality of today's entrepreneurs. It signifies an attributive framework of entrepreneurship, which includes its Vedic mechanism, an exigent state of passion, the influence of credibility, quality of principles, and the practical importance of connoisseurship in business and work. This piece of work, organized around these aspects, presents its essence, from ancient history to modernization, by analyzing them.Entrepreneurship tends to be a new term, but in the Vedic literary texts of India, it has been defined as the commercialization of communal business based on a particular activity by the trader. In the present era of modernization, even though the intense, knotted, and subtle puzzle of entrepreneurship has been comprehended by scholars, its specific documented introduction concentrates on recognizing the trader on his ability and integrity and not on unethical means and practices to earn more profit.For more details, please visit https://centralwestpublishing.com

To create a community that remains productive and competitive, our society needs to foster individual and organizational changes. We need to develop an adaptive mindset in individuals and foster organizational agility. With this attitude, organizations and individuals can encourage the workforce to adapt to changing forces and continue to support their organization despite the systemic issues and the emotional challenges posed by existent personal, professional, and even spiritual conflicts,Resilience is our name for this adaptive mindset; it is the ability to survive difficulties and strengthen this adaptive faculty. It is the developed ability to perceive changes in circumstances and confidently modify behaviors to maximize positive outcomes. It is the ability to thrive by developing new coping skills and strengths. The result is a positive, flexible reaction to large and small changes in the system, the environment, and the society of people and entities involved in the creative process.For more details, please visit https://centralwestpublishing.com

Be the Vintner! Embrace your work day-enjoy your people and promote ownership of your product or service at work.Grow and Cultivate-make your employee selections and nurture your team; watch their readiness and help them adapt to the needs of your organization. Challenge yourself to learn what helps your employment crop thrive. Make your workplace your vineyard; keep it clean, comfortable, and well designed. Harvest and Press-mentor and mature your employees, then delegate and empower them. Press and finesse work from your team as needed. Show enthusiasm to differentiate yourself as a valued manager. Lead; do not step away from your team too soon, too long, or too frequently. Be close and be approachable. Don't dwell. React, repair, replace. Blend and Age- blend the team and develop their rhythm, then build tenure.Celebrate-Share all successes and reinforce loyalty in your team. Be the Vintner is intended to be consumed visually. It is a full-bodied book that's easy on the palate, and has crisp pages heady with the aroma of paper and ink. You will find a hearty start and a celebratory finish to this book. To further heighten the flavor, pair it with cheese and fruit platters or a sampling of chocolates. Share this book with colleagues, team members or friends. Be the Vintner will create a common language and a memorable education.Be the Vintner is intended to be consumed visually. It is a full-bodied book that's easy on the palate, and has crisp pages heady with the aroma of paper and ink. You will find a hearty start and a celebratory finish to this book. To further heighten the flavor, pair it with cheese and fruit platters or a sampling of chocolates. Share this book with colleagues, team members or friends. Be the Vintner will create a common language and a memorable education.