Bücher der Reihe Marketing and Consumer Psychology Series

This work offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures.

Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.

Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.