Bücher der Reihe Media, Marketing, & Me

There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.

This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.

This teaching manual supplies lessons designed for elementary students (grades 1 - 5) that establish a foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging.