Bücher der Reihe Mouton Reader

Designed to serve as a textbook for courses in statistical analysis in linguistics, this book orients the reader to various quantitative methods and explains their implications for the field. The advantages and limitations of each method are detailed and each method is illustrated with exemplary articles presenting linguistic data.

This book presents a comprehensive overview of endangered languages with a global coverage. It features such well-known specialists as Michael Krauss, Willem F. H. Adelaar, Denny Moore, Colette Grinevald, Akira Yamamoto, Roger Blench, Bruce Connell, Tapani Salminen, Olga Kazakevich, Aleksandr Kibrik, Jonathan Owens, David Bradley, George van Driem, Nicholas Evans, Stephen A. Wurm, Darrell Tryon and Matthias Brenzinger. The contributions are unique in analysing the present extent and the various kinds of language endangerment by applying shared general indicators for the assessment of language endangerment. Apart from presenting the specific situations of language endangerment at the sub-continental level, the volume discusses major issues that bear universally on language endangerment. The actual study of endangered languages is carefully examined, for example, against the ethics and pragmatics of fieldwork. Practical aspects of community involvement in language documentation are discussed, such as the setting up of local archives and the training of local linguists. Numerous case studies illustrate different language shift environments with specific replacing factors, such as colonial and religious conquests, migrations and governmental language education. The book is of interest to students and scholars of linguistics with particularfocus on endangered languages (and their documentation), typology, and sociolinguistics as well as to anthropologists and language activists.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.