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Bücher der Reihe Palgrave Advances in Luxury

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  • 16% sparen
    - Evidence from Research and Implications for Managers
    von Gianluigi Guido, Cesare Amatulli, Matteo De Angelis & usw.
    145,00 - 146,00 €

    Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.

  • 16% sparen
    - Exploring the Consumer Perspective
    von Linda Lisa Maria Turunen
    145,00 - 146,00 €

    Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world.

  • - Exploring the Rise of the Secondhand Clothing Trade
     
    154,00 €

    Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia.

  • - Exploring the Rise of the Secondhand Clothing Trade
     
    154,00 €

    Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia.

  • - The Role of Cultural Intelligence in Creative Strategy
    von Thomai Serdari
    65,00 €

    Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

  • - Creating and Managing Sustainable Value Across the Organization
     
    155,00 €

    Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.

  • - Creating and Managing Sustainable Value Across the Organization
     
    113,00 €

    Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.

  • - From Emotions to Brand Building
     
    155,00 €

    Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.

  • - From Emotions to Brand Building
     
    154,00 €

    Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.

  • - Strategic Branding for Millennial Consumers
    von Anna Cabigiosu
    126,00 €

    The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years.

  • - Examining the Business Models of SMEs
    von Andrea Runfola
    135,00 €

    Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.

  • - An Emerging Perspective
    von Beata Stepien
    136,00 €

    While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

  • von Andrea Runfola, Matilde Milanesi & Simone Guercini
    135,00 €

  • von Claudia E. Henninger & Navdeep K. Athwal
    163,00 €

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