Bücher der Reihe Palgrave Series of Sport in Asia

This book explores the transformation of cultural and national identity of global sports fans in South Korea, which has undergone extensive cultural and economic globalization since the 1990s.

This book is the first comprehensive collection focusing on the hosting of sports mega-events within Asia and their impact on the politics, economics, and culture that shape, and are shaped by, the local idiosyncrasies of host cities and countries across this most culturally diverse continent. From the Olympic Games and single sport World Cups, to the Asian Games and their sub-regional variations, an increasing number of Asian countries have rapidly developed their capacity to host and mobilize large-scale sports events as a cornerstone of their economic growth, national identity formation, and international prestige. This book sets out to fill a gap in the literature and will be of particular relevance to those who are interested in globalization, sports studies, political economy, cultural studies, event management and policy, sociology, media studies, and Asian studies