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Bücher der Reihe Perspectives in Nanotechnology

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  • - Risk Perception and Risk Communication
    von Susanna (Department of Communication at George Mason University Hornig Priest
    67,00 €

    This quick, easy-to-read reference supplies data and interpretation on the public perception of nanotechnology, along with a discussion of the implications for risk communication. An integral component of the Perspectives in Nanotechnology Series, the book is based primarily on a review of available social science evidence as well as the author's research concerning public perceptions of nanotechnology. She applies lessons learned from other emerging technologies to help clarify and define the issues of risk and the public that accompany nanotechnology, and to suggest the challenges involved in managing those risks. The book demnostrates how the wide variety of nanotechnologies under development precludes reliance on a single approach.

  • - Research, Design, and Commercialization
    von Prabuddha (VISION-IPR Ganguli
    66,00 €

    Demystifying the accelerating research and product development process involved in nanotechnology, this book employs illustrations and lucid explanations to examine the integration and exploitation of intellectual property rights (IPR) as a tool in research and development, technology transfer, and safe commercialization. Requiring no prior legal experience of readers, it illuminates the nuances and integral role of IPR in technology development, from product inception through commercialization. This indispensible book destroys illusions in the minds of stakeholders and builds confidence to establish a framework for an agile, working product development model.

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