Bücher der Reihe Political Campaigning and Communication

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Country specific chapters are followed by analyses of European parties' Facebook campaigning, the spread of populism and the use of Facebook ads by the parties.

The book examines how US media, public opinion, interest groups and think tanks respond to US Presidents¿ attempts to market their foreign policies in the MENA Region. The scope of the analysis extends from the war on terror to the so-called Arab Spring. It focuses on some case studies including the Arab-Israeli conflict and the Iran nuclear deal. The book fills a gap in the literature pertaining to analyzing US foreign policy in the MENA area from a political communication perspective rather than from IR or a political-theory angle, which remains the dominant literature. In so saying, the book will appeal to students, researchers as well as thinks tanks and policy makers.

This book investigates the phenomenon of permanent campaigning in Greece over the last decade. It explores the political communication strategies of three recent successive Greek prime ministers from 2012 until the early months of 2022 to deal with economic, migration and pandemic crises, from a permanent campaigning perspective. Moreover, it evaluates and measures, for the first time, their permanent campaign strategies using the proposed framework of Lilleker and Joathan (2020) and the three following indicators: capacity building and strategy, paid and owned media and earned media. The need for presidents to communicate with public opinion and their dependence on public support is anything but new. I he difference in the case of the permanent campaign is that the campaign tools, methods, techniques and personnel follow the elected leader in office in order to back his constant efforts to retain or even increase public approval as well as advance their re-election prospects. This book aims to extend the research on the permanent campaigning in European parliamentary systems and will be of interest to political communication and campaigning students and researchers.

By analysing the transformations that have taken place in MPs' communication practices in non-election periods, the contributors illuminate how social media is affecting MPs' communication and examine the strains in the relationship between executives and legislatures that populist and nationalist parties exploit.

Disinformation has recently become a salient issue, not just for researchers but for the media, politicians, and the general public as well.

This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan.

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years.

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies.

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years.

This book analyses the coverage of elections that occurred between September 2015 and February 2016 in six European countries (Greece, Portugal, Poland, Croatia, Spain and Ireland).

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies.

This book studies how established political parties react to the far left and far right parties that have surged in many democracies worldwide. While some of the extremist parties are being imitated in response, established parties can also choose to systematically rule out all political cooperation with them, imposing a cordon sanitaire.

This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice.

This book explores Donald Trump's political communication as a candidate and in the first two years in office. Trump's jokes, mockeries and distinct rhetoric - showing similarities to rhetorical strategies of Nazis during the 1930s - help him impersonate the populist 'everyday man' who fights against the elites.