Bücher der Reihe PR In Practice

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths.

Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.