Bücher der Reihe Roland Berger School of Strategy and Economics

Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management.

Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different.