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Bücher der Reihe Routledge Companions in Business, Management and Marketing

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  •  
    350,00 €

    The term `critical finance studies¿ remains largely unfocused and undefined. Against this backdrop, the key rationales of The Routledge Handbook to Critical Finance Studies are to provide a coherent notion of this emergent field and to demonstrate its analytical usefulness across a wide range of central aspects of contemporary finance.

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    363,00 €

    Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field and to construct a tentative mapping of possible ways forward. This book takes stock of how, and where, critical public relations has emerged via three main foci: theoretical traditions; critique and action; along with methodological and future implications. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection will be a major contribution to forming and directing how critical theory increasingly informs public relations and communication. It is an essential reference for educators, scholars and students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication, consumer studies, cultural studies, marketing, media studies and sociology.

  •  
    352,00 €

    Key international resource on non-profit management.

  •  
    358,00 €

    This book provides a comprehensive resource which establishes the field of cross-cultural management for the contemporary era - moving beyond dated models of cultural interaction and adopting a global world-view.

  •  
    362,00 €

    This unique companion is designed to capture both the qualitative research and the pedagogic concerns surrounding the concept of communicating accounting. In a comprehensive reference volume, an international coterie of contributors line up to present a state-of-the-art assessment on each of the main facets of this important topic.

  • von Marc Orlitzky, Thomas Maak, Nicola M. Pless & usw.
    347,00 €

    While the concept and domain of Corporate Social Responsibility (CSR) is not new ¿ its beginnings can be tracked back to the 1960s ¿ its scope, urgency, and relevance have shifted dramatically in recent years.

  • von Ibraiz Tarique
    348,00 €

    The field of Talent Management has grown and advanced exponentially over the past several years as organizations, large and small, public and private, global and domestic, have realized that to gain and sustain a global competitive advantage, they must manage their talents effectively.

  •  
    351,00 €

    This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.

  • - Reinterpreting and Reimagining Megatrends in the World Economy
    von Roy Green, Renu Agarwal, Christopher Bajada & usw.
    344,00 €

    This comprehensive handbook provides a timely analysis of leading edge global megatrends and practices in one volume.

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