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Bücher der Reihe Routledge New Directions in PR & Communication Research

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  • - The challenge of the digital naturals
     
    249,00 €

    As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

  • - Selling the Irish Free State
    von Kevin Hora
    71,00 €

  • - Histories of Practice and Profession
     
    218,00 €

    Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

  • - An Arab Perspective
     
    215,00 €

    This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.

  • - Strategic communication and interest groups in climate inaction
     
    216,00 €

    This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy, and presents a critical approach to climate change denial from a strategic communication perspective.

  • - Influencing Israel
    von David McKie & Margalit Toledano
    250,00 €

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