Bücher der Reihe Routledge Studies in Consumer Research

There is evidence that most western markets have been affected by green consumer behaviour. This book deals with the questions surrounding this phenomenon, the theories and the practice. Previously only available in hardback.

In the CONSUMER RESEARCH AND POLICY series, a study of the treatment of consumption on a global scale from a cultural, philosophical and business perspective. In particular, focusing on consumption and its relationship to modernity and postmodernity.