Bücher der Reihe Sage Strategy Series

Why don't best practices spread within firms? What exactly is sticky knowledge? Gabriel Szulanski defines the popular concept of stickiness and its operationalization, providing a roadmap for understanding and further researching this topical issue.

`A major contribution of this exciting book is the perspective of the subsidiary manager operating network.... With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker in the fields of international business and strategic management' - Alan Rugman, Templeton College, University of Oxford

`The book provides some valuable insight into the geographic distribution of the world in the mind of the chief executives... a matter of interest not only to industry and academia, but also to policy makers. The book has achieved its main goal of linking theory and practical experience [and] provides interesting reading' - Prometheus

Intends to bridge the gap between what managers actually do and organizational strategies. This book provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms.