Bücher der Reihe Springer Proceedings in Business and Economics

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Topics covered includeareas such as business process modeling, supply chain management, organizationperformance and strategy planning, revenue management, financial applications,production planning, metaheuristics, logistics, inventory systems, and energysystems.

This book reports on the results of an interdisciplinary and multidisciplinary workshop on provenance that brought together researchers and practitioners from different areas such as archival science, law, information science, computing, forensics and visual analytics that work at the frontiers of new knowledge on provenance.

This proceedings volume brings together the results of a corporate discussion on research, academic teaching and education in the field of business and economics in the context of globalization.

The target audience of these proceedings includes researchers at universities and research and policy institutions, graduate students and practitioners in economics, finance and international economics in private or government institutions.

This proceedings volume aims to provide new research methods, theories and applications from various areas of applied economic research. Featuring papers from the 2016 International Conference on Applied Economics (ICOAE) organized by the University of Nicosia and the Western Macedonia University of Applied Sciences, this volume presents cutting edge research from all areas of economic science that use applied econometrics as the method of analysis. It also features country specific studies with specific economic policy analyses and proposals. Applied economics is a rapidly growing field of economics that combines economic theory with econometrics to analyse economic problems of the real world usually with economic policy interest. ICOAE is an annual conference started in 2008 with the aim to bring together economists from different fields of applied economic research in order to share methods and ideas. The goal of the conference and the enclosed papers is to allow for an exchange of experiences with different applied econometric methods and to promote joint initiatives among well-established fields likemacro- and microeconomics, international economics, finance, agricultural economics, health economics, education economics, international trade theory and management and marketing strategies. Featuring global contributions, this book will be of interest to researchers, academics, professionals and policy makers in the field of applied economics and econometrics.

This proceedings volume presents current research on transport sector development, with particular emphasis on sustainable transport development, innovation and transport enterprise growth and survival. Currently, the three most important topics in transportation research are green transport, transport innovations and metropolitan transport.

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

This proceedings volume explores the concept of civil society as an engine for economic and social well-being. Featuring contributions from the 2017 Griffiths School of Management and IT Annual Conference on Business, Entrepreneurship and Ethics (GMSAC) held in Oradea, Romania, this volume provides different perspectives, emerging studies and trends that are crucial to the further understanding of the interconnection of civil society, economic development and social stability. The enclosed contributions address key topics such as a) the ways in which national, regional and local governments are best equipped to support economic and social development, b) how government, business and non-profit sectors can support economic and social stability and c) the ways in which growing economies' active societies can strengthen civil society. Research and practice have proven that there is a great potential for civil society organizations to support socio-economic well-being, both directly and indirectly. As a result, the interplay between civil society, economics and social well-being is highly relevant to current business and economic research and is a topic of discussion by academics and practitioners in the government, business and non-profit sectors. This volume showcases some of the current research, cases and discussions in this area from an interdisciplinary, global perspective. Featuring contributions exploring timely subjects such as consumer behavior, the hospitality industry, education, corporate social responsibility (CSR), banking, health care, and semiotics, this book is appropriate for researchers, academics and policy makers in economic and social development, business ethics and sustainability.

This proceedings volume highlights important points of achieving a balanced and sustained growth path from diverse economics and finance perspectives, touching on a wide array of economic and social analyses in India. Featuring contributions presented at the 2018 International Conference on Economics and Finance (ICEF-2018) held at the Birla Institute of Technology and Science, Pilani, Goa, India, the enclosed papers explore topics such as inflation dynamics, information transmission in post-recession era, leverage effect and volatility asymmetry, structural change and economic growth and reforming tax systems, among others.The Indian economy today is remarkable and, not surprisingly, it is growing very rapidly. It has emerged as the fastest growing major economy in the world as per the Central Statistical Organization (CSO) and International Monetary Fund (IMF) and it is expected to be one of the top three economic powers of the world over the next 10 to15 years, backed by its strong democracy and partnership. At the backdrop of impressive progress of the Indian economy during the last two decades, the question that remains to be answered is does India still have a long way to go before it is functioning well as a market economy? This book critically examines the performance of the Indian economy at the national, state and sectorial levels.Featuring contributions from leading academicians, scholars and practitioners from Asia and the rest of the world, this book is an asset to students, professors, scholars, practitioners and policy makers in the areas of India economics, finance and sustainable development.

This book gathers the proceedings of the ICAFFI International Conference on Accounting, Finance and Financial Institutions. The main topics addressed include: corporate finance, financial markets and asset pricing, empirical finance, taxation, financial risk management, international finance, financial econometrics, financial reporting and accounting standards, managerial accounting, measuring financial performance, accounting information systems, and current issues in accounting and finance in emerging and other markets. Presenting both cutting-edge research and a broad set of methods, and combining practical and theoretical perspectives, the book offers a valuable resource for researchers, practitioners and regulators alike.

This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.

This volume presents current research on gender studies in the specific context of the knowledge economy. Featuring contributions from the 2017 Annual Ipazia, the Scientific Observatory for Gender Studies Workshop on Gender, this book investigates gender issues and female entrepreneurship from social, economic, corporate, organizational, and management perspectives, with particular emphasis on advancing the understanding of gender in business and economic research. The post-industrial knowledge economy is characterized by an emphasis on human capital as the real engine of sustainable growth and development. With women comprising an increasing share of the global workforce, gender studies play a central role in exploring and understanding the attitudes and skills of women in business and their impact on economic and social development. Gender inequality in public and private contexts is decreasing due to an increase of women in leadership roles in business, the expansion and diversity of females in education, and a larger presence of women in policymaking roles. Ipazia, the Scientific Observatory for Gender Studies, aims to define an updated framework of research, service and projects on women and gender relations to highlight the evolution of gender in business and economics. This volume features contributions on female-owned family business, gender diversity in organizations, gender capital, and immigration from the 2017 Ipazia workshop.

This proceedings volume examines the effects of transport on socio-economic development including innovation, public health and cultural behavior. Featuring contributions presented at the 2017 TranSopot Conference in Sopot, Poland, the enclosed papers are divided to provide emerging research in transport sustainability, innovation, structure, and in municipal transport economics. Collectively, the contributions provide not only the theoretical background for transport analysis but also empirical data and practical applications. Researchers in the transport sector strive to explore the nuances of various aspects of transport economics, which are connected on many levels. The sustainability of transport fits into a wide perspective of the sustainable economy. It treats the activities of individuals, companies and local, regional and national governments as means of achieving economic and social ends. Conversely, transport sustainability has a certain burden on society as it may generate external costs in the form of congestion, pollution and negative health effects. Many of these adverse effects might be counteracted by transport innovations, both the technical ones and the organizational ones. These innovations, while their main goal might be to increase the efficiency of the transport entities, should also fit into the desirable trend of responsible economic design thinking. These general ideas of transport research naturally have to influence the research in various branches of transport ranging from the road transport to railway. Lastly, there is the municipal transport, in which goals of different stakeholders are often contradictory which leads to highly complicated decision problems. Featuring case examples on topics as bike sharing, green travel, compact cars, freight transport and electric cars, this book will be of interest to researchers, practitioners, policy makers and students in the fields of transport economics, innovation, and sustainability.

This volume comprises papers presented at the 8th international conference "The Economies of the Balkan and Eastern European Countries in the Changing World" (EBEEC) held in Split, Croatia in 2016.

It discusses predictive analytics applications, machine learning applications, human resource analytics, operations analytics, analytics in finance, methodology and econometric applications.

This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field.

This proceedings volume highlights the role and importance of Operational Research (OR) in the digital era and the underlying ICT challenges.

This volume includes a selection of the contributions presented at the Wroclaw conference in Finance, covering a wide range of topics in the area of finance.

Featuring contributions from the 4th International Conference on Banking and Finance Perspectives (ICBFP), this volume serves as a valuable forum for discussing current issues and trends in the banking and financial sectors, especially in light of the global economic challenges triggered by financial institutions.

This proceedings volume contains research trends, issues and developments in global economics and management with particular focus on the digital postindustrial economy-Economy 4.0. Featuring papers presented at the Economic and Management session of the 2018 Prospects of Fundamental Science Development International Conference (PFSD 2018) held in Tomsk, Russia, this book presents new models, methods, analyses, and approaches to different sectors of economics and management such as tax policy, labor economics, econometrics, municipal management systems, and international finance, among others. The papers are related to three main topics:Theoretical approaches to the development of Economy 4.0, the construction of a postindustrial society, and their impact on the labor market, finance, public and social values. Innovative methods and models are mentioned as well.The creation and implementation of cryptocurrencies and block chain technology.Comparative analysis of regional and institutional economics in different countries such as Russia, China, the United States and the EU, among others. Regulation, supervision, accounting and economic security measures are also explored.Featuring industry-specific case studies in sectors such as oil and gas, agriculture, pharmaceuticals, IT and ecology, this book is a useful reference for academics, students, practitioners, and scholars in economics.

This volume presents the proceedings of the ZAFIN Finance and Sustainability conference, organized by the Wroclaw University of Economics in cooperation with Corvinus University of Budapest and the University of Economics in Prague.

This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era.

Topological analysis of bitcoin''s lightning network.- Token locking for governance.- Collusion attack from hubs in the blockchain offline channel network.- Sharing of encrypted files in block chain made simpler.- Digital currencies: A multivariate GARCH approach.- Compact storage of superblocks for NIPoPoW applications.- On comparing the Influences of exogenous information on bitcoin prices and stock index values.- Performance of tip selection schemes in DAG blockchains.- Committing to quantum resistance, better: A speed-and-risk-configurable defence for bitcoin against a fast quantum computing attack.- Neural networks for cryptocurrency evaluation and price fluctuation forecasting.- Decentralized incentive-compatible and sybilproof transaction advertisement.- PoolSim: A discrete-event mining pool simulation framework.- Oceanic games: centralization risks and incentives in blockchain mining.- Smart contract-driven mechanism design to mitigate information diffusion in social networks.- Balancing cryptoassets and gold: A weighted-risk-contribution index for the alternative asset space.- An introduction to the use of zk-SNARKs in blockchains.

This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology. Featuring select contributions from the 2019 International Conference on Applied Economics (ICOAE 2019) held in Milan, Italy, this book explores areas such as applied macroeconomics, applied microeconomics, applied financial economics, applied international economics, applied agricultural economics, applied marketing and applied managerial economics. International Conference on Applied Economics (ICOAE) is an annual conference that started in 2008, designed to bring together economists from different fields of applied economic research, in order to share methods and ideas. Applied economics is a rapidly growing field of economics that combines economic theory with econometrics, to analyze economic problems of the real world, usually with economic policy interest. In addition, there is growing interest in the field of applied economics for cross-section data estimation methods, tests and techniques. This volume makes a contribution in the field of applied economic research by presenting the most current research.Featuring country specific studies, this book is of interest to academics, students, researchers, practitioners, and policy makers in applied economics, econometrics and economic policy.

This proceedings volume examines individual city transports, transport companies and entire transport systems. The enclosed research and case studies provide a theoretical background for transport analysis but also new innovative and sustainable solutions to transportation while also increasing the efficiency of transport operations.

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).

Featuring contributions presented at the 10th Capital Market Effective Investments (CMEI 2018) conference held in Miedzyzdroje, Poland, this book explores the future of capital markets in Poland as well as comparing it with the capital markets of other developed regions around the world.