Bücher der Reihe SpringerBriefs in Business

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments.Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEsto navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts.

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

¿¿The trend is your friend¿is a practical principle often used by business managers, who seek to forecast future sales, expenditures, and profitability in order to make production and other operational decisions.  The problem is how best to identify and discover business trends and utilize trend information for attaining objectives of firms.This book contains an Excel-based solution to this problem, applying principles of the authors¿ ¿profit system model¿ of the firm that enables forecasts of trends in sales, expenditures, profits and other business variables.  The program, called FIRM, which runs on Windows with Microsoft Excel 2010, useshistorical time series of total sales, total costs, and total assets of the firm from its financial statements (income statements and balance sheets), estimates relationships among these variables, and then employs the estimated relationships to forecasts trends in these vital business variables.  Featuring step-by-step case examples, the goalis to equip business managers and students with easy-to-use tools for understanding and forecasting trends in important business variables, thereby empowering them to make better business decisions.

This book analyses the impact of web design parameters on user experience and the behaviour of website users.

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.

In the area of S&T, the EU and U.S. concluded an S&T Cooperation Agreement in 1998, renewed it in 2004, and extended it for another five years in July 2009.

Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making.

In a comprehensive review of recent literature, they define key terms and concepts, arguing that a good, effective and sustainable governance of higher education is not possible unless the epistemic structure and knowledge paradigms of higher education are addressed directly.

Combining best practices, empirical studies and the authors' own research on technology transfer offices (TTOs), technology transfer, ecosystems and scientists in the principal investigator role, this book presents a business model framework for TTOs.

Many of the challenges faced by family-owned businesses develop after the firm has reached a stage of maturity. This collection of case studies demonstrates how governance of both the business and the family (or lack thereof) impacts succession of leadership in the firm and the inheritance of ownership and wealth.

Family-owned and managed firms are often beset by a variety of crises that can impact the firm's very survival.

Roland Berger Strategy Consultants and the University of St. Gallen's Chair of Logistics Management conducted this study in order to identify and assess switchpoints that will shape the future of the logistics industry.

This book examines the relationship between information society and information communication technology (ICT) markets, while evaluating the ICT impact on Albanian society and its economy. Next the authors introduce a theoretical model for ICT driven development, focusing on ICT innovation and investment as factors that can affect the ICT market.

With this Springer Brief, business professionals get a quick and useful overview of the leading networks such as the German Asia-Pacific Business Association, the German-Chinese Business Association, and the Asian Social Business Community.

This book offers an insightful guide for academics, managers and practitioners, as well as undergraduate and graduate students of business studies.

This volume explores the value of business integrity and ethics as a "best practice" model in business strategy.

Furthermore, it proposes a comprehensive and operational framework for the assessment of the financial feasibility of strategy, through the measurement of the impact of the planned strategic moves on financial needs and the evaluation of their financial sustainability.

"Co-creative meetings" foster invention and innovation, and therefore enable innovative developmental processes in an organizational and inter-organizational context, including strategy development, product development, human resource development, R&D, and trans-organizational projects.

For almost three decades, the European Union (EU) has adopted measures to regulate consumer transactions within the internal market created by the EU Treaties. The Brief concludes by suggesting that a successful EU measure on cross-border consumer transactions could create a template for global initiatives for transnational consumer law.

This book seeks to answer ¿why, when and how are real options used in strategic technology venturing?¿ This work tests for the role of real options in decision making involving three types of firms in decreasing order of technology-dependence ¿ technology-driven (TD) (where the profit is fully dependent on new technology creation and leveraging), technology-based (TB) (where the profit is enabled and supported by technology) and technology-neutral (TN) (where the profit is almost independent of technology). It also deals with strategic and non-strategic types of decisions driven by real options.This analysis shows that an environment presenting co-opetitive (simultaneous competition and collaboration) conditions triggers the use of real options (why), that serve to transform the position, posture and propensity of businesses to innovate and thus they co-evolve (when) into more effective and efficient forms of businesses (co-specialization) (how). The  authors demonstrate that embracing risk and uncertainty can increase levels and probability of new venture formation. However, their simulation also shows that it should be adapted to the risk profile of the firm and that timing is also a factor to be considered.  Although engaging the concepts of real options, this analysis does not focus on a specific investment valuation methodology, but highlights the relationship between knowledge and risk and rather addresses the management of mindsets, as moving towards a systematic conceptualization of real options represents a different paradigm in decision making.

We are in an era where developments in both technology and musical style have coalesced to produce greatest period of change in music industry since the invention of recorded sound. Integrating insights from economics, management, and intellectual property law, the author explores the dynamics of entrepreneurship and innovation in music industry.

We position collaboration as a multidisciplinary phenomenon and - based on years of research and as reflective practitioners - offer a comprehensive model for analyzing and designing collaborative processes that is both scientifically rooted and applicable in practice.

This book is mainly about an innovative and fundamental method called "intelligent knowledge" to bridge the gap between data mining and knowledge management, two important fields recognized by the information technology (IT) community and business analytics (BA) community respectively.

Humanitarian logistics has received increasing interest both from logistics academics and practitioners as a result of the dramatic increase in both natural and man-made disasters.

The main purpose of this paper is to compare and discuss the evolution of six important management systems: Japanese Total Quality Control (JTQC), Total Quality Management (TQM), Deming's System of Profound Knowledge, Business Process Reengineering (BPR), Lean Thinking and Six Sigma.

This tutorial presents a hands-on introduction to a new discrete choice modeling approach based on the behavioral notion of regret-minimization.

This book analyzes Italy's external competitiveness in detail and introduces a new index, devised by Marco Fortis and Stefano Corradini for Fondazione Edison, that highlights the strengths of Italy's foreign trade.

This book explores the diversity of Social Impact Assessment (SIA) models and outlines a self-assessment on models to support social entrepreneurs. The chapters trace the concept and origins of social entrepreneurship and elicits current implementation of SIA models by social enterprises.