Bücher der Reihe The Neuroscience of Business

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business.

This book explores why and how.Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Anyone who manages people needs to understand how the brain works and the impact it has on how people work together as teams.