Bücher der Reihe Voices That Matter

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

The Truthful Art is an introduction to quantitative thinking and statistical and cartographical representation written specifically for journalists and designers. A follow-up to The Functional Art, it goes into the specifics of how to create functional charts, maps, and graphs.

"Book Level Beginner to Advanced"--P. [4] of cover.

Today, your bookbag can contain a video production studio so powerful, you can use it to share your greatest ideas with the entire world. Now, there's a complete full-color guide to doing just that, whether your video stories take the form of short movies, video journalism, public service announcements, or anything else.Renowned video producer and instructor RC Concepcion starts in exactly the right place: by teaching you an easy approach to using the language of storytelling that's captivated human beings for millennia. You'll master the essence of story, learn how to develop ideas, create story formats, build dialog, and organize stories to maximize your impact.Next, Concepcion introduces you to the gear and techniques you need to execute your story, showing how to assemble and share it with the latest mobile or computer softwareincluding Adobe's amazing (free!) Premiere Rush. You'll transform theory into practice with three full projects: a short movie, public service announcement, and video journalism assignment. Concepcion covers every step of production, shares inspirational spotlight stories illuminating individuals and key aspects of the video storytelling profession, and offers even deeper reference tutorials on a companion website.

Design meaningful experiences through Learning Experience DesignWe've all had memorable experiences that taught us valuable lessons and leave a lasting impression. What if you could design such experiences for the learners at your school, company, or a client? You canwith the breakthrough perspective, methodologies, skills, and tools of Learning Experience Design (LXD). Whether your background is in design or learning, Niels Floor helps you take responsibility for the entire learning experience: all that happens, what each learner does, how it makes them feel, and how the outcome affects them. Floor illuminates nine indispensable LXD rules and walks through all six steps of the iterative LXD process: question, research, design, develop, test, and launch. You'll explore his powerful Learning Experience Canvas for designing outstanding experiences; and successfully integrate complementary tools such as Personas, Empathy Maps, and Experience Mapping. Packed with inspiring examples and enlightening exercises, this book provides all you need to confidently practice LXD yourself and transform more lives through learning. You'll learn how to Discover new possibilities and creative solutions for learning. Empathize with the learner and their challenges through design research. Craft unforgettable experiences that deliver lasting, meaningful positive impacts.