Führung & Strategie

For undergraduate and graduate operations management courses. A managerial approach to operations managementOperations Management provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on issues of current interest. The text has ample opportunities for students to experience the role of a manager with challenging problems, cases, simulations, experiential exercises, and tightly integrated online resources. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyOMLab. MyOMLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyOMLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyOMLab to accelerate your learning? You need both an access card and a course ID to access MyOMLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyOMLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyOMLab (ISBN:9781292093987)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myOMlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Expert advice on attracting, training, managing, retaining, and succeeding with America's newest generation of hard-working, tech-savvy employees.A new generation is entering the American workforce--Gen Z, the age cohort born after 1996. Having grown up with smartphones, social media, emoji-speak, helicopter parenting, and no expectation of privacy, Gen Z has a unique culture and working style that can be baffling to their Millennial, Gen X, and Baby Boomer managers.In Managing Generation Z, Robin Paggi, a veteran HR manager, and Kat Clowes, an educational consultant who has worked with hundreds of Gen Z'ers, join forces to give employers and managers a practical, easy-to-understand guide to the new generation defining the future of work. Based on Clowes's in-depth knowledge of Gen Z habits and Paggi's real-world experience of how generational miscommunications can cause expensive personnel problems, Managing Generation Z gives managers at all levels a plan for getting quality work from Gen Z employees while avoiding cultural clashes at the office.Gen Z is highly educated, extraordinarily tech-savvy, eager to meet expectations, and loyal to employers, but many Gen Z workers have never been trained in the basics of professionalism, workplace communication, and the unwritten social rules older generations instinctively expect. Managing Generation Z teaches managers how to bridge the communication styles between Gen Z and older colleagues, how to train Gen Z staff to make work objectives clear, and how to evaluate and correct Gen Z employees so they will listen, accept, learn, and improve.Like having an expert HR manager at your fingertips, Managing Generation Z is essential reading for both front-line supervisors and C-level executives who want to get the most from the newest generation in the workforce.

Your official source of real GMAT(TM) practice questions.Study with practice questions from past GMAT(TM) exams. Your GMAT(TM) prep is comprised of comprehensive practice by studying with over 1,000 questions across quantitative and verbal reasoning, analytical writing, and integrated reasoning. Answer explanations are included so that you can study the reasoning behind the answers to help improve your performance. The questions in each section are organized by difficulty level: easy, medium and hard. Start at the beginning and work your way up to the hard questions as you build upon your knowledge.The GMAT(TM) Official Guide 2022 provides 3 ways to study:Book: Know what to expect on the GMAT(TM) exam* Learn the exam structure: Start with the verbal and quantitative review chapters followed by practice questions.* Review common quantitative formulas and concepts using quick reference sheets.* Master verbal and quantitative reasoning by difficulty level and studying detailed answer explanations.GMAT(TM) Online Prep Tools: Focus your studying - Bonus: included with purchase!* Prepare for the GMAT(TM) exam online.* Take our Diagnostic Evaluation to discover your strengths and focus areas for each fundamental skill.* Practice online with the same questions from the book PLUS 174 additional online-exclusive questions.* Create custom practice sets by difficulty level and by fundamental skill.* Track your progress using performance metrics.* Prepare for exam day by timing your practicing in exam mode.* Test your knowledge of key concepts with flash cards.Mobile App: Your GMAT(TM) test prep on the go* Study offline after downloading the question sets.* Sync between devices. Start on your phone, finish on your computer.The GMAT(TM) Official Guide 2022 gives you all the tools you need to confidently prepare for test day.This product includes print book with a unique code to access the GMAT(TM) exam Online Question Bank and mobile app.

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of "the user" is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today''s complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It's stressful, hectic, and complex.But what if I told you that things don't have to be this way? What if there was a way to bring order to the chaos? That's exactly what in-housing can help you with. By taking control of your company's content creating, social media activation and bringing essential tasks in-house, you can effectively transform the way you run your marketing activities.For the last 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Building an in-house creative agency can seem like a Herculean task. It is certainly not a short or one-time process. You have to approach it like an entrepreneurial venture - find great employees, create a culture where they can thrive, and watch the results pour in.This book will give you an understanding of what goes into building an internal marketing department; what you need in terms of roles and skills and how to structure your work. By understanding the in-house model, hiring the right people, and adopting best practices, you can speed up your workflow and gain a more agile approach to your marketing. It's fair to say that though you most likely will save you money by in-housing your marketing activities, this should not be the goal. The main reason to in-house should be to get better control of your campaigns, assets and workflows. And to get the speed and agility, you need in today's world of marketing.That is what this book is all about.You will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more that a decade of experience and research. The process is designed to minimise your risk of failure are coupled with the inspiring stories. So if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies-this book is for you.

Does business just exist to maximise shareholder profit? The belief it does has had disastrous consequences for our economies, environment, politics, and societies, argues Colin Mayer. In an urgent call for reform, he sets out an agenda to remake the corporation into a powerful force for promoting economic and social wellbeing in its fullest sense.

A completely revised and updated edition of the bestselling productivity guide

"What does AI mean for your business? Read this book to find out." -- Hal Varian, Chief Economist,

Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

`The book is a good read. Gabriel has an engaging writing style, liberally interspersed with vignettes, cases, and quotes...[T]he author presents his material in a non-judgemental manner... Maybe Gabriel is foreshadowing some new directions in organizational theory and even new research methodology' - Journal of Occupational and Organizational Psychology

New and expanded edition.An International Bestseller - Over One Million Copies Sold!Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

In this 'compelling, accessible and purpose-filled book,' (Alan Webber, Founder, Fast Company) bestselling business author Seth Godin shows how you have the potential to make a big difference-and make yourself indispensable in the process-wherever you are.Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organizations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today's world, they get the best jobs and the most freedom.Godin shows that the key to being indispensable is overcoming the fears that hold most of us back. If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldn't reach, then you have what it takes to become indispensable. It's time to stop complying with the system and draw your own map.'Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still - one, to be exact - can boast his own action figure. . .Godin delivers his combination of counterintuitive thinking and a great sense of fun' BusinessWeek

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world-once prompting Conan O'Brien to ask "e;Who is Geoffrey Moore and why is he more famous than me?"e;Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.Moore's classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey."e;For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today's disruptive, connected, fast-paced business world."e; -Marc Benioff, CEO, Salesforce"e;Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today's competitive, disruptive business environment."e; -Satya Nadella, CEO, Microsoft"e;With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!"e; -Gary Kovacs, CEO, AVG"e;ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business."e; -Lip-Bu Tan, President and CEO, Cadence Design Systems

*UPDATED WITH A NEW INTRODUCTION. #GIRLBOSS NETFLIX ORIGINAL OUT NOW*In this New York Times bestselling sensation, founder and Executive Chairman of Nasty Gal Sophia Amoruso shares her story and inspires women everywhere to join the #GIRLBOSS movement.'#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement' Lena Dunham'A millennial alternative to Lean In' New York Magazine'A compellingly motivational read' The Telegraph'The book you need in your life' Marie Claire *Winner of the 2014 Goodreads Choice Award for Best Business Book*In the space of ten years, Sophia Amoruso has gone from high-school dropout to founder and Executive Chairman of Nasty Gal, one of the fastest-growing retailers in the world. Sophia's never been a typical executive, or a typical anything, and she's written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success.Filled with brazen wake-up calls, cunning and frank observations, and behind-the-scenes stories from Nasty Gal's meteoric rise, #GIRLBOSS covers a lot of ground. It proves that success doesn't come from where you went to college or how popular you were in school. Success is about trusting your instincts and following your gut, knowing which rules to follow and which to break.Inspiring, motivating and empowering, #GIRLBOSS will give you the kick up the ass you need to reach your potential.

Traditionel markedsføring er døende. Det bliver sværere og sværere at få kundernes opmærksomhed. I gamle dage sendte virksomheder deres budskaber ud til kunderne ved hjælp af smarte mediebudskaber, reklamer og glatte sælgere. Men kunderne blev trætte af at lytte. Nu er det kunderne, der taler. De taler med hinanden, med deres venner, kolleger og familiemedlemmer. Medmindre du giver dem noget, som er værd at tale om, vil det ikke være dig og dit produkt, de taler om. Virksomheder og deres markedsføringsstrategier er ikke længere uigennemsigtige. De er nøgne. I denne bog vil du opdage, at du er nødt til at ændre din markedsføring, hvis du vil i kontakt med dine kunder. Bogen er dels rejsebeskrivelse, dels essay den perfekte guide til, hvordan du navigerer i en nøgen verden.

How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? How do you know that you're doing it right? What does "it" even mean? And isn't management a dirty word? This book will share the secrets you need to know to manage engineers successfully