Führung & Strategie

Author and consultant Jennifer Garvey Berger has worked with all types of leaders-from top executives at Google to nonprofit directors who are trying to make a dent in social change. She hears a version of the same plea from every client in nearly every sector around the world: "e;I know that complexity and uncertainty are testing my instincts, but I don't know which to trust. Is there some way to know what to do when I can't know what's next?"e;Her newest work is an answer to this plea. Using her background in adult development, complexity theories, and leadership consultancy, Garvey Berger discerns five pernicious and pervasive "e;mind traps"e; to frame the book. These are: the desire for simple stories, our sense that we are right, our desire to get along with others in our group, our fixation with control, and our constant quest to protect and defend our egos. In addition to understanding why these natural impulses steer us wrong in a fast-moving world, leaders will get powerful questions and approaches that help them escape these patterns.

The billionaire founder of Salesforce Marc Benioff reveals how to build a company whose values create value.

A completely revised and updated edition of the bestselling productivity guide

Drawing on original interviews with athletes, coaches and managers from two dozen countries, Walker questions if great captains are made or born, why teams pick the wrong captain and how the value of the captain can be revived.

Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

Scaling up excellence is the key to creating a great organisation. Scaling Up Excellence is the first management book devoted to what is - or should be - a core priority for every organisation.

`The book is a good read. Gabriel has an engaging writing style, liberally interspersed with vignettes, cases, and quotes...[T]he author presents his material in a non-judgemental manner... Maybe Gabriel is foreshadowing some new directions in organizational theory and even new research methodology' - Journal of Occupational and Organizational Psychology

New and expanded edition.An International Bestseller - Over One Million Copies Sold!Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

Build a high-performance workforce by abandoning skills-based hiring practices and focusing on employee attitude Hiring for Attitude offers a groundbreaking approach to recruiting, assessing, and selecting people with both tremendous skills but, more importantly, an attitude that aligns with the organization s culture. Murphy cites his own company s research and examines recent scientific studies about the practical effects a person s attitude has on the outcome of his or her job performance. Clear and practical lessons are illuminated by numerous case studies of organizations like Microchip, Southwest Airlines, and The Ritz-Carlton.

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world-once prompting Conan O'Brien to ask "e;Who is Geoffrey Moore and why is he more famous than me?"e;Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.Moore's classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey."e;For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today's disruptive, connected, fast-paced business world."e; -Marc Benioff, CEO, Salesforce"e;Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today's competitive, disruptive business environment."e; -Satya Nadella, CEO, Microsoft"e;With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!"e; -Gary Kovacs, CEO, AVG"e;ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business."e; -Lip-Bu Tan, President and CEO, Cadence Design Systems

*UPDATED WITH A NEW INTRODUCTION. #GIRLBOSS NETFLIX ORIGINAL OUT NOW*In this New York Times bestselling sensation, founder and Executive Chairman of Nasty Gal Sophia Amoruso shares her story and inspires women everywhere to join the #GIRLBOSS movement.'#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement' Lena Dunham'A millennial alternative to Lean In' New York Magazine'A compellingly motivational read' The Telegraph'The book you need in your life' Marie Claire *Winner of the 2014 Goodreads Choice Award for Best Business Book*In the space of ten years, Sophia Amoruso has gone from high-school dropout to founder and Executive Chairman of Nasty Gal, one of the fastest-growing retailers in the world. Sophia's never been a typical executive, or a typical anything, and she's written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success.Filled with brazen wake-up calls, cunning and frank observations, and behind-the-scenes stories from Nasty Gal's meteoric rise, #GIRLBOSS covers a lot of ground. It proves that success doesn't come from where you went to college or how popular you were in school. Success is about trusting your instincts and following your gut, knowing which rules to follow and which to break.Inspiring, motivating and empowering, #GIRLBOSS will give you the kick up the ass you need to reach your potential.

Traditionel markedsføring er døende. Det bliver sværere og sværere at få kundernes opmærksomhed. I gamle dage sendte virksomheder deres budskaber ud til kunderne ved hjælp af smarte mediebudskaber, reklamer og glatte sælgere. Men kunderne blev trætte af at lytte. Nu er det kunderne, der taler. De taler med hinanden, med deres venner, kolleger og familiemedlemmer. Medmindre du giver dem noget, som er værd at tale om, vil det ikke være dig og dit produkt, de taler om. Virksomheder og deres markedsføringsstrategier er ikke længere uigennemsigtige. De er nøgne. I denne bog vil du opdage, at du er nødt til at ændre din markedsføring, hvis du vil i kontakt med dine kunder. Bogen er dels rejsebeskrivelse, dels essay den perfekte guide til, hvordan du navigerer i en nøgen verden.

HARDCOVER: quality sleek matte finishPage size: 8.5

One Thousand Ways to Make $1000 is the book that Warren Buffett's biographers credit with shaping the legendary investor's business acumen and giving him his trademark appreciation of compound interest. After pulling a copy of One Thousand Ways off a library shelf at age eleven and devouring the practical business advice, Buffett declared that he would be a millionaire by the time he was 35. Written in the immediate, conversational style of Dale Carnegie's How to Win Friends and Influence People, this book is full of inventive ideas on how to make money  through excellent salesmanship, hard work, and resourcefulness. While  some of the ideas may seem quaint today-goat dairying, manufacturing  motor-driven chairs, and renting out billiard tables to local establishments are among the money-making ideas presented- the underlying fundamentals of business explained in these pages remain as solid as they were over seventy years ago. Covering a wide spectrum of topics including investing, marketing, merchandising, sales, customer relations, and raising money for charity, One Thousand Ways to Make $1000 is both a durable, classic business book and a fascinating portrait of determined entrepreneurship in Depression-era America. Everyeffort has been made to reproduce the content exactly as it was originally presented. “I like numbers, it started before I can remember,”” Buffett tells a group of Omaha Central High School students in the film.  A voracious reader his entire life, at age seven he read a book he borrowed from the library, One Thousand Ways to Make $1000, and, inspired by its lessons, began selling Coca-Cola, gum and newspapers.  His father, a salesman who survived the Depression, was elected to Congress when Buffett was 12, moving the family to Washington. Displaced and unhappy, Buffett lost interest in academics, attending the University of Nebraska at his father’s insistence; he was turned down for admission by the Harvard Business School. This rejection was propitious: Buffett discovered that two of his financial idols, Ben Graham and David Dodd, taught at the Columbia Business School; he wrote them a letter and was accepted there. From Graham he learned what he calls the “two rules of investing”: “Rule #1: Never lose money. Rule #2: Never forget Rule #1.”

#1 Globe and Mail Bestseller2016 Small Business Book Awards - Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Internationally recognized leadership expert John C. Maxwell teaches readers how to shift their leadership to keep innovating, improving, and influencing others in today's fast-paced world.

To the newcomer PRINCE2 can represent a bewildering array of jargon. Terms like 'integrated elements', 'principles', 'practices', 'processes' and 'management or specialist products' can easily overwhelm the most eager of students on first exposure. Understanding what these terms mean in simple language and, even more important, how all these elements of PRINCE2 fit together, is the major hurdle that needs to be overcome if the many benefits of the method are to be unlocked. IAN LAWTON is a former chartered accountant, sales executive, business consultant and IT project manager. Since 2008 he has trained more than 2500 delegates on PRINCE2 courses. He has worked for some of the market leaders in training provision such as Parity and QA, and understands how to make the method accessible to newcomers.

Update your thinking and avoid complacency with the 12 week yearAre you ready to change your life? This hands-on template for implementing advice from the game-changing book The 12 Week Year is a study guide that makes it easy for anyone to apply the 12 week year to their own lives. Instead of getting bogged down in annualized thinking that produces pitfalls and saps productivity, follow along with this guide to redefine your "year" to be just 12 weeks long. By doing so, you'll avoid complacency, begin to focus on what matters most, create better clarity, and develop a sense of urgency so that "now" is always the right time to act.Applicable to business growth, career goals, and life in general, the 12 week plan will help you improve in any--or every--area. By closing the "knowing-doing gap," you'll discover how to execute on what you already know and greatly expand the boundaries of your capabilities. Learn to:* Create your personal and business visions with step-by-step tips* Develop your own 12 week plan by applying what you know to what you do* Put over 10 years of field-tested content, exercises, and templates to work for you* Build a 12 week commitment and apply the system to your own life and businessTake back your life, improve your thinking, and advance your business or career by implementing real-world, hands-on methods in The 12 Week Year Study Guide.

A more effective leadership model for the new business environment. Spiral Dynamics in Action explores the evolution of modern business, and provides a model for moving forward amidst ever-increasing complexity and change.

Preeminent leadership scholar Linda Hill shows how leaders unleash and harness the "collective genius" of the people they lead, spurring innovation and strengthening the group.