How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?They told brilliant stories.Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?
It seems, at first glance, like an obvious step to take to improve industrial productivity: one should simply watch workers at work in order to learn how they actually do their jobs. But American engineer FREDERICK WINSLOW TAYLOR (1856-1915) broke new ground with this 1919 essay, in which he applied the rigors of scientific observation to such labor as shoveling and bricklayer in order to streamline their work... and bring a sense of logic and practicality to the management of that work. This highly influential book, must-reading for anyone seeking to understand modern management practices, puts lie to such misconceptions that making industrial processes more efficient increases unemployment and that shorter workdays decrease productivity. And it laid the foundations for the discipline of management to be studied, taught, and applied with methodical precision.
If you want to motivate your employees to be more productive, convince your customers to use more of your products and services, encourage a loved one to engage in healthier habits, or inspire any change in yourself, renowned psychologist Dr. Michael Pantalon can show you how to achieve Instant Influence in six simple steps. Drawing on three decades of research, Dr. Pantalon's easy-to-learn method can create changes both great and small in 7 minutes or less. This scientifically tested method succeeds in every area of work and life by helping people tap into their deeply personal reasons for wanting to change and finding a spark of "e;yes"e; within an answer that sounds like "e;no."e;
A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.Digital Gold is New York Times reporter Nathaniel Popper's brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology that has spawned a global social movement.The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped it from growing into a technology worth billions of dollars, supported by the hordes of followers who have come to view it as the most important new idea since the creation of the Internet. Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments. More than just a tech industry fad, Bitcoin has threatened to decentralize some of society's most basic institutions.An unusual tale of group invention, Digital Gold charts the rise of the Bitcoin technology through the eyes of the movement's colorful central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin's elusive creator, Satoshi Nakamoto. Already, Bitcoin has led to untold riches for some, and prison terms for others.
Cuts right through all the myths and mysteries to get straight to the heart of what it really takes to plan, organise, direct and deliver results.
Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with 'good' exits do differently from those who'd had 'bad' exits?'Bo Burlingham's first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well.Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don't - and they pay a steep price for their procrastination.Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services. Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.Bo Burlingham is the author of Small Giants: Companies That Choose to Be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has reported on the entrepreneurial revolution in America since the early 1980s and has witnessed up close the birth and development of the companies that have reshaped our world.
Have you ever wanted to write a book but didn't know how to get started? Have you ever wondered what it takes to self publish a book? If you have ever asked yourself these questions, then this book is for you.In this book, I will show you some methods that I've used to set up a successful self-publishing business. I will tell you some of the tricks and tips that I've learned along the way that have helped me establish a regular, repeatable business with a stable side income. I will show you some of the tools that are available that can help you as a self-published author.Creating content on a consistent schedule is one of the keys to having a successful publishing business. I will describe the process that I use to help me do this. In addition to this process, I will also give you some tips for those times where you're stuck. I will show you some of the things you can do to get your writing back on track. I will also describe in detail all of the steps necessary to publish both a hard copy book and an ebook on Amazon Kindle.I round out this book with some motivation of why being a self-published author is such a unique opportunity and why it might be such an excellent fit for anyone who wants to write part-time or full time.
"Worth its weight in gold!" --Robert Shapiro, Esq. Renowned Trial Lawyer, Co-Founder of Legal ZoomWhat if you knew you could get what you want in negotiation? What if you knew you could feel powerful, confident and in control of the entire process? Top 1% attorney, author and media personality Rebecca Zung shares her proven method for successfully negotiating anything in her latest book, "Negotiate Like You MATTER: The Sure Fire Method to Step Up and Win" provides powerful and easy steps you can take to level up your business and your life! Every single person wants to feel seen, heard, understood and know they MATTER. This is true in any human interaction, but in negotiations the stakes are higher. The outcome of a negotiation becomes an outward measurement of our value, and if you haven't done your internal growth work, then at the deepest, darkest level, a "loss" in negotiations feels like YOU are less, not just that you RECEIVED less. That risk of vulnerability is often not worth the potential gain. Using her years of experience in litigating divorces for the world's most powerful people, attorney Rebecca Zung shares, through easy to understand language and humorous stories, the exact steps to the secret of how to get what you want. A totally innovative approach to negotiation, she blends the worlds of self-help, quantum physics, and body language with all the more traditional negotiation skills, strategies, tactics and techniques.80% of winning a negotiation happens before you even walk into the room. To properly prepare, you must move from your inside out. This means that you must start from dealing with your own internal dialogue and knowing you have value. Next, you move to the external preparations. This means doing the research, preparing the arguments, creating leverage, discovering pain points, determining the best and worst case scenarios, doing risk analysis, deciding where the negotiations should be, what to wear, and what your first offer will be. The final step is the actual negotiation itself. Here you must prepare for how to command the entire process by determining how to walk into the room, how to greet the other person, how to use powerful body language (and read the other side's), how to present your offer, how to use embedded commands and mirroring, and much more. The methodology in this book works no matter what field you are in, and regardless of how powerful the other side is.Throughout the book, you'll be given easy to remember mnemonics, catchy phrases, tools, resources and exercises, all to remember exactly what to do to win every negotiation, in any situation, every time - and have the other side be happy about it. Get ready to feel empowered, inspired and actually look forward to negotiating!
Former Air Force Top Gun, Rob "Cujo" Teschner, builds on his work as the U.S. Air Force's Subject Matter Expert on the fighter pilot Debrief as an instructor at the renowned U.S. Air Force Weapons School. He's adapted the Air Force high-performing team approach to Debriefing and introduces this process to help organizations achieve their all and build contexts where teams can thrive. Among the many important concepts Rob brings forward, he highlights:There's a difference between Taskwork and Teamwork, and most organizations are only focused on the Taskwork at the expense of team skills;Organizations must organize to develop trust; they do this by building Psychological Safety, a condition where people feel safe to talk about the truth;Leaders have to learn to become vulnerable and admit their faults. Only by leading as they want their teams to act will they inspire people to act the same;Institutionalizing the practice of debriefing can increase team performance significantly, allowing individuals and organizations to achieve new levels of success.In the end, the key to an organization's long-term success is its practice of accountability and the degree to which its leaders hold themselves and their teams accountable for the decisions they make. High-performing fighter teams have been practicing this version of accountable leadership since World War I. Debrief to Win is the resource every organization needs in order to start improving NOW. It's also the resource every organization needs to build a context where teams can truly thrive. Debrief to Win is a book that applies to all aspects of human performance, from the boardroom to the dining room, from high-performing professional teams to family teams of only two people. The Debrief is a life skill with far-reaching ramifications. This book offers deep insight into how individuals and organizations can harness this powerful tool for personal and professional gain.
The Massage Therapist's Guidebook is approved by NCBTMB as a home study course toward continuing education credits (CEU's) for massage therapists. Diane Matkowski shares invaluable insights into the business world of massage. As a leader in the field she gives an authentic and realistic view about how she has thrived as a massage therapist.Drawing on her decades of experience she explains how to:· understand massage as a business· provide excellent client care· continue growing in all aspects of your work· increase self-care awareness as a massage therapist· balance emotional, physical, and financial energy · be more conscious of the human body on many levels· deepen your appreciation for your work and lifestyleBy recognizing the value that touch brings, you'll be able to enjoy your work more and become a better (and more successful) massage therapist.Help your community and make a quantum leap in the booming business of massage with The Massage Therapist's Guidebook.
What You Will Learn:Whether you are looking to significantly boost your earnings by becoming Six Sigma Certified or are simply looking learn about the strategies and tools necessary to support quality improvement initiatives, this training manual offers the largest value available. Who This Book is For: Anybody looking to learn Six Sigma Those seeking a Six Sigma Certification Individuals Looking to Significantly Increase their Income Individuals Looking to Stand-Out from the Competition Companies Looking to Train Their Employees What's Inside:This comprehensive guide was designed with the reader in mind. Other Six Sigma books typically fall into one of two categories. Either the training material is too comprehensive (leaving the reader to feel overwhelmed) or the material is too "watered-down" (leaving the reader without the necessary knowledge to be successful). Our guide strikes the perfect balance by providing as much depth as the reader would like. The material in our training guide is broken down into 4 areas. Units 1-2, provide an excellent introduction to Six Sigma and Lean Six Sigma as well as a brief overview of the methodology (ideal for White or Yellow Belt Certification). Units 3-5, covers more advanced Six Sigma concepts in addition to beginner statistics and intermediate statistics, along with helpful guides for computing statistics with software like Excel & Minitab (ideal for Green Belt Certification). Units 6-8 dive further into advanced concepts and processes within the Six Sigma methodology (ideal for Black Belt Certification). The remaining sections cover Six Sigma within specific industries, such as Six Sigma in Healthcare, Finance, Human Resources (HR), Information Technology (IT), Engineering, Marketing & Sales, Customer Service, Warehouse, Distribution, Manufacturing, Military/Defense, Government, and more.No matter your experience or goal, this comprehensive guide has something for everyone.
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it'spractitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focusescustomers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "e;spaghetti-on-the-wall"e; approaches with more consistent, replicable, cost-effective, and data-driven results.
From Inc.com''s most popular columnist, a counterintuitive--but highly practical--guide to finding and maintaining the motivation to achieve great things. It''s comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through. But that''s not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn''t the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal. Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level--at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self help books and strategies that have failed us in the past—and offers practical advice that anyone can use to stop stalling and start working on those dreams. Haden takes the mystery out of accomplishment, proving that success isn''t about spiritual awakening or a lightning bolt of inspiration --as Tony Robbins and adherents of The Secret believe--but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn 2 million readers a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month. Success isn''t for the uniquely-qualified; it''s possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life.
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence?or ?the other AI,? as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
The answer to better productivity isn't more hours-it's less waste and fewer things that induce distraction and persistent stress.It's time to stop celebrating Crazy, and start celebrating Calm, Fried and Hansson assert. Fried and Hansson have the proof to back up their argument.
To the newcomer PRINCE2 can represent a bewildering array of jargon. Terms like 'integrated elements', 'principles', 'practices', 'processes' and 'management or specialist products' can easily overwhelm the most eager of students on first exposure. Understanding what these terms mean in simple language and, even more important, how all these elements of PRINCE2 fit together, is the major hurdle that needs to be overcome if the many benefits of the method are to be unlocked. IAN LAWTON is a former chartered accountant, sales executive, business consultant and IT project manager. Since 2008 he has trained more than 2500 delegates on PRINCE2 courses. He has worked for some of the market leaders in training provision such as Parity and QA, and understands how to make the method accessible to newcomers.
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail.
In todays lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and its rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others dont?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.In three parts, Product Leadership helps you explore:Themes and patterns of successful teams and their leaders, and ways to attain those characteristicsBest approaches for guiding your product team through the startup, emerging, and enterprise stages of a companys evolutionStrategies and tactics for working with customers, agencies, partners, and external stakeholders
A practical handbook for making management great again Managing for Happiness offers a complete set of practices for more effective management that makes work fun.
The Author shows that modelling the uncertain cash flow dynamics of an investment project deserves careful attention in real options valuation. The valuation results suggest that stochastic process choice can have substantial implications for valuation results and optimal investment rules.
Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.
Should we pay children to read books or to get good grades? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay? Isn't there something wrong with a world in which everything is for sale? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life-medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. In What Money Can't Buy, Sandel examines one of the biggest ethical questions of our time and provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honour and money cannot buy?
Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.
A complete professional guide to the increasingly critical area of financial control. Packed with sample reports, analysis layouts and real-life examples.
Offering the reader a comprehensive but easily read and easily digestible text, covering a specific topic in an hour and a half of study, this title is written for anyone involved in the business of logistics, as user, operator or student.
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