Führung & Strategie

A never before published book by iconic self-help expert Napoleon Hill explaining his principles of success

Beyond Halftime provides guidance, reassurance, and insight for men and women on the halftime journey from success to significance. In Bob Buford's bestseller, Halftime, he tells you how to make the transition, and Beyond Halftime accompanies you as a personal coach, answering questions and offering encouragement for every step of the way.

This new and fully updated edition of International Financial Management blends theory, data analysis, examples and practical case situations to equip students and business leaders with the analytical tools they need to make informed financial decisions and manage the risks that businesses face in today's competitive global environment. Combining theory and practice, the authors offer the reader a multitude of real-world examples and case studies, emphasising fundamental concepts, principles and analytical theories to enable students to understand not only what to do when confronted with an international financial decision, but why that choice is the correct one. Features include: real data analysis - all fully updated for the third edition; extended cases illustrating practical application of theory; point-counterpoints offering insight into contentious issues; concept boxes that explore and illustrate key concepts; and end-of-chapter questions. Suitable for M.B.A and advanced undergraduate business students taking a course in international financial management or international finance.

Building on the acclaimed and successful previous editions, the Third Edition provides further critical updates and illustrations of the applications of reflexive methodology in formulating research strategies.

Extreme Teaming provides new insights into the world of increasingly complex, cross industry projects. Amy Edmondson and Jean-Francois Harvey show vividly through their international cases how the complex demands of collaboration impact on management and revolutionize our understanding of teams.

This latest edition of The Field Guide to Understanding 'Human Error ' will help you understand how to move beyond 'human error'; how to understand accidents; how to do better investigations; how to understand and improve your safety work.

This book presents the theory of integrating implification and it provides a profound evidence based study of Buurtzorg Nederland. The book demonstrates theory building by using the Grounded Theory Methodology as a way to contribute to management theory.

Helps you quickly become an effective and efficient project manager when time matters most. Through topics such as "building a project budget and schedule" to "managing vendors," this book guides you through what works and what doesn't based on tried and true practices.

With the right knowledge, business does not have to be difficult. Do you know the difference between profit margin, gross profit and net profit? What is cash flow or a limited company? This book answers hundreds of questions and is an invaluable reference for anyone wanting to learn about business.

Offering a student-friendly introduction to business research methods, this text covers all of the need to know basics in a clear and engaging manner. Research Methods is an ideal text for students of all levels coming to the subject for first time.

The antidote to heavy-going, complex and lengthy textbooks on studying strategy.

For courses in strategy. A Practical, Skills-oriented Approach to Strategic ManagementIn todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?They told brilliant stories.Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?

It seems, at first glance, like an obvious step to take to improve industrial productivity: one should simply watch workers at work in order to learn how they actually do their jobs. But American engineer FREDERICK WINSLOW TAYLOR (1856-1915) broke new ground with this 1919 essay, in which he applied the rigors of scientific observation to such labor as shoveling and bricklayer in order to streamline their work... and bring a sense of logic and practicality to the management of that work. This highly influential book, must-reading for anyone seeking to understand modern management practices, puts lie to such misconceptions that making industrial processes more efficient increases unemployment and that shorter workdays decrease productivity. And it laid the foundations for the discipline of management to be studied, taught, and applied with methodical precision.

Essentials of Operations Management is a brand new concise version of the market-leading text Operations Management. It has been developed forstudents on short courses in operations management for example, doing an initial course at undergraduate, postgraduate or post-experience level. In these books the author team have set the standards in Operations Management which other textbooks seek to emulate: Expert authorship, an engaging writing style, and an interesting collection of cases combine to communicate the importance of managing operations and processes within a successful organisation.

If you want to motivate your employees to be more productive, convince your customers to use more of your products and services, encourage a loved one to engage in healthier habits, or inspire any change in yourself, renowned psychologist Dr. Michael Pantalon can show you how to achieve Instant Influence in six simple steps. Drawing on three decades of research, Dr. Pantalon's easy-to-learn method can create changes both great and small in 7 minutes or less. This scientifically tested method succeeds in every area of work and life by helping people tap into their deeply personal reasons for wanting to change and finding a spark of "e;yes"e; within an answer that sounds like "e;no."e;

A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.Digital Gold is New York Times reporter Nathaniel Popper's brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology that has spawned a global social movement.The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped it from growing into a technology worth billions of dollars, supported by the hordes of followers who have come to view it as the most important new idea since the creation of the Internet. Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments. More than just a tech industry fad, Bitcoin has threatened to decentralize some of society's most basic institutions.An unusual tale of group invention, Digital Gold charts the rise of the Bitcoin technology through the eyes of the movement's colorful central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin's elusive creator, Satoshi Nakamoto. Already, Bitcoin has led to untold riches for some, and prison terms for others.

Cuts right through all the myths and mysteries to get straight to the heart of what it really takes to plan, organise, direct and deliver results.

Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with 'good' exits do differently from those who'd had 'bad' exits?'Bo Burlingham's first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well.Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don't - and they pay a steep price for their procrastination.Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services. Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.Bo Burlingham is the author of Small Giants: Companies That Choose to Be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has reported on the entrepreneurial revolution in America since the early 1980s and has witnessed up close the birth and development of the companies that have reshaped our world.

Have you ever wanted to write a book but didn't know how to get started? Have you ever wondered what it takes to self publish a book? If you have ever asked yourself these questions, then this book is for you.In this book, I will show you some methods that I've used to set up a successful self-publishing business. I will tell you some of the tricks and tips that I've learned along the way that have helped me establish a regular, repeatable business with a stable side income. I will show you some of the tools that are available that can help you as a self-published author.Creating content on a consistent schedule is one of the keys to having a successful publishing business. I will describe the process that I use to help me do this. In addition to this process, I will also give you some tips for those times where you're stuck. I will show you some of the things you can do to get your writing back on track. I will also describe in detail all of the steps necessary to publish both a hard copy book and an ebook on Amazon Kindle.I round out this book with some motivation of why being a self-published author is such a unique opportunity and why it might be such an excellent fit for anyone who wants to write part-time or full time. 

This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.This book helps in achieving that goal by showing the reader how to:* Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing* Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose* Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing* Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing* Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposalsThis book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

"Worth its weight in gold!" --Robert Shapiro, Esq. Renowned Trial Lawyer, Co-Founder of Legal ZoomWhat if you knew you could get what you want in negotiation? What if you knew you could feel powerful, confident and in control of the entire process? Top 1% attorney, author and media personality Rebecca Zung shares her proven method for successfully negotiating anything in her latest book, "Negotiate Like You MATTER: The Sure Fire Method to Step Up and Win" provides powerful and easy steps you can take to level up your business and your life! Every single person wants to feel seen, heard, understood and know they MATTER. This is true in any human interaction, but in negotiations the stakes are higher. The outcome of a negotiation becomes an outward measurement of our value, and if you haven't done your internal growth work, then at the deepest, darkest level, a "loss" in negotiations feels like YOU are less, not just that you RECEIVED less. That risk of vulnerability is often not worth the potential gain. Using her years of experience in litigating divorces for the world's most powerful people, attorney Rebecca Zung shares, through easy to understand language and humorous stories, the exact steps to the secret of how to get what you want. A totally innovative approach to negotiation, she blends the worlds of self-help, quantum physics, and body language with all the more traditional negotiation skills, strategies, tactics and techniques.80% of winning a negotiation happens before you even walk into the room. To properly prepare, you must move from your inside out. This means that you must start from dealing with your own internal dialogue and knowing you have value. Next, you move to the external preparations. This means doing the research, preparing the arguments, creating leverage, discovering pain points, determining the best and worst case scenarios, doing risk analysis, deciding where the negotiations should be, what to wear, and what your first offer will be. The final step is the actual negotiation itself. Here you must prepare for how to command the entire process by determining how to walk into the room, how to greet the other person, how to use powerful body language (and read the other side's), how to present your offer, how to use embedded commands and mirroring, and much more. The methodology in this book works no matter what field you are in, and regardless of how powerful the other side is.Throughout the book, you'll be given easy to remember mnemonics, catchy phrases, tools, resources and exercises, all to remember exactly what to do to win every negotiation, in any situation, every time - and have the other side be happy about it. Get ready to feel empowered, inspired and actually look forward to negotiating!

Take the first steps to ISO 14001 certification with this practical overview.This book provides practical advice on how to achieve compliance with ISO 14001:2015, the international standard for an EMS (environmental management system). With an EMS certified to ISO 14001, you can improve the efficiency of your business operations and fulfil compliance obligations, while reassuring your employees, clients and other stakeholders that you are monitoring your environmental impact.This easy-to-follow guide takes a step-by-step approach, and provides many sample documents to help you understand how to record and monitor your organisation's EMS processes.Ideal for compliance managers, IT and general managers, environmental officers, auditors and trainers, this book will provide you with: The confidence to plan and design an EMS. Detailed descriptions of the ISO 14001:2015 requirements will give you a clear understanding of the standard, even if you lack specialist knowledge or previous experience; Guidance to build stakeholder support for your EMS. Information on why it is important for an organisation to have an environmental policy, and a sample communications procedure will help you to raise awareness of the benefits of implementing an EMS; and Advice on how to become an ISO 14001-certified organisation. The book takes a step-by-step approach to implementing an 1SO 14001-compliant EMS.Key features: A concise summary of the ISO 14001:2015 requirements and how you can meet them. An overview of the documentation needed to achieve ISO 14001:2015 accreditation. Sample documents to help you understand how to record and monitor your organisation's environmental management processes. New for the second edition: Updated for ISO 14001:2015, including terms, definitions and references; Revised approach to take into account requirements to address "risks and opportunities".Your practical guide to implementing an EMS that complies with ISO 14001:2015 - buy this book today to get the help and guidance you need!