Führung & Strategie

This upper-level open access textbook uses an interdisciplinary perspective to discuss the ¿what and why¿ of public procurement, providing insight into the ¿how¿ of contemporary procurement in the public sector. The authors use theories and exemplary practices to show the next generation of public procurement professionals how public value can be created via the acquisition of works, supplies, or services by organizations operating in the public domain. Perfectly tailored to university students in public administration, law, economics, or management and those in executive education, the book first describes and explains the public procurement process, the concept of public value, the legal context of procurement and how the procurement function is organized in public organizations. The book subsequently explains how a procurement policy can be developed and translated into a procurement strategy, how tenders can be organized, suppliers selected, and contracts designed and evaluated. A final discussion chapter addresses the changes and developments in public procurement and how public procurement is moving forward. The reader of this innovative and accessible book will therefore not only learn what public procurement entails, but also how they can become a professional change agent in the field of public procurement. Forward-thinking and comprehensive, this book offers ideal reading for anyone interested in public procurement.

"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success."From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace.The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work.In The Song of Significance, legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they're working.

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, accomplished sales leader and trainer Julie Thomas delivers a fresh and engaging perspective on how salespeople can adopt a customer-centric approach when selling to contemporary buyers. In the book, you'll discover a process that turns you into the trusted business advisor that buyers crave in unpredictable business environments. It's an actionable guide to better business conversations--the kind that build trust, forge human-to-human connections, and enable sellers to compete on value instead of price. The author explains the concept of value in modern sales, helping you to create winnable opportunities that result in premium pricing. You'll learn to make it easy for buyers to buy, sell to the C-suite, negotiate on value, close more business, expand your footprint, generate renewal sales year after year, and uncover additional buyer needs that will unlock new opportunities for more sales. The Power of Value Selling explains why how you sell is just as important as what you sell. You'll discover how to build credibility and rapport with your buyers, how to earn valuable time on their calendars, how to uncover business problems worth solving, and strategies to eliminate chances for buyers to delay or defer decisions. The Power of Value Selling is a comprehensive guide to a simple and powerful framework that accelerates sales, regardless of your product, service, or industry. It's an essential resource for both sales veterans and early-career sellers who want to keep things simple while driving real results in intensely competitive and challenging markets. For more, visit valueselling.com today.

This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it's split into short sections you can dip into at any time.

"Today's radically complex problems require people to lead with design. Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland armed with insights from some of today's top minds in business, tech, and social justice offer a pragmatic, people-centered approach to change"--

"In The Yellow Pad, former United States Secretary of the Treasury and co-chairman of Goldman Sachs Robert Rubin sets out a number of methods and processes that have guided him through moments of crisis. He offers both qualitative and quantitative ways of sifting through difficult economic and social problems, the sum of which is an original intellectual framework that can be applied to both the most global universal problems and the daily dilemmas individuals face. Rubin speaks across generations and the political divide, engaging with the most contested and emotional issues of our times, and seeking to propose realistic policy solutions to move society forward without leaving anyone behind"--

A radical vision for a better future: an economy that works for us, rather than the other way around.As this major German bestseller reports, our world is at a tipping point, and we feel it every day. Costs are rising, the gap between the rich and poor is increasing, natural resources are depleted, and the effects of climate change are starting to take hold. We are under increasing social and environmental stress. But, as leading economist Maja Göpel argues here, there is another path forward.She invites us to imagine what we want our future to look like, and offers solutions that will help us to get there. It's time to question our principles, set new goals, and re-evaluate our priorities. Time to rethink our world and find new ways of living that don't drain our planet any further. We need a fair distribution of wealth, and a way to reconcile the social with the ecological. We need to work smarter, not harder.Critical, yet full of encouragement, Maja Göpel chooses surprising and enlightening examples to illustrate how we can leave behind our familiar ways of living to achieve a better future.

A personal code for bringing up happy, confident children Some parents make it look easy. They always seem to know the right things to do and say, however tricky the situation. They have a seemingly instinctive ability to raise happy, confident, and well-balanced children. Is there something these parents know that the rest of don't? Is it something we could all learn? The answer is a resounding yes. They know the Rules of parenting . The Rules of Parenting are the golden principles that will guide you smoothly through the everyday challenges of raising children. In this new edition, Richard Templar has added 10 new Rules to help you bring your whole family - across all the generations - even closer together.

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the "creator economy," it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

A self-contained and practical introduction that assumes no prior knowledge of programming or machine learning.

Named one of the ten "Best New Management books of the year" by Thinkers50. Winner, Axiom Award for 2023 "Best Leadership Book."Turn anxiety into a leadership superpower—from entrepreneur, mental health advocate, and top-rated podcaster Morra Aarons-Mele.Anxiety disorders are the most common mental illnesses in the world. But in our workplaces, anxiety has been a hidden problem—there in plain sight but ignored. Until now.The Anxious Achiever is a book with a mission: to normalize anxiety and leadership. As leadership expert and self-proclaimed anxious achiever Morra Aarons-Mele argues, anxiety is built into the very nature of leadership. It can—and should—be harnessed into a force for good.Inspired by the popular podcast of the same name, The Anxious Achiever is filled with personal stories, research-based insights into mental health, and lots of practical advice. You'll learn how to:Figure out your own anxiety profile so that you can recognize and avoid common thought traps and triggersConfront bad habits and unhealthy coping mechanismsResist perfectionism, manage social anxiety, and set boundaries to prevent burnoutDeal with feedback, criticism, and impostor syndromeLearn to love—and lead with—your complex brainModel—and communicate—healthy behavior as a leaderWhether you're experiencing anxiety for the first time or have been battling it for years, The Anxious Achiever will help you turn your stress and worries into a source of strength for yourself, your career, and the people you lead.