Führung & Strategie

Build a Better Vision Statement combines decades of scientific research on vision statements with practical advice from thirty leaders of well-known and award-winning companies. This book is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing a business.

A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships

Better understand and apply the principles of systemic coaching with the new edition of this popular guide for executive, leadership and team coaches.

The revolutionary market-based management system behind one of the most successful companies of our time

Revised edition of the author's Group and team coaching, 2010.

An expert in management takes on the conventional wisdom about disruption, looking at companies that proved resilient and offering managers tools for survival.

This succinct but absorbing book covers the main way stations on James Reason's 40-year journey in pursuit of the nature and varieties of human error. He presents an engrossing and very personal perspective, offering the reader exceptional insights, wisdom and wit as only James Reason can.

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

Everything you need to know to run a profitable and satisfying professional organizing business from your home.

This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.

The first practical guide to the theory and practice of embodied leadership techniques.

Overseas Press Club Award Winner 2016 A shocking investigative journey into the way the resource trade wreaks havoc on Africa, The Looting Machine explores the dark underbelly of the global economy.

Emotional Intelligence Coaching describes how to assess and manage the emotions of one's self, or others. The authors present the skills necessary to use EI as a powerful tool to help coach for enhanced performance.

A breakthrough guide to leadership written by an author who has been a CEO and now coaches business leaders.The first leadership guide to focus properly on the psychological keys to leadership success.

Product Lifecycle Management (PLM) is an essential means to cope with the challenges of global competition. This is the first English-language book on PLM that introduces the reader to the basic terms and fundamentals of PLM.

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

The antidote to heavy-going, complex and lengthy textbooks on studying strategy.

An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.

It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.

CEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time.

This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization's sales function. The authors introduce and apply a practical checklist-based scoring system.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But theres often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, youll learn a common language and set of tools to help you carry out research in an informed and productive manner.This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what youve learned.Learn what it takes to ask good research questionsKnow when to use quantitative and qualitative research methodsExplore the logistics and details of coordinating a research sessionUse softer skills to make research seem natural to participantsLearn tools and approaches to uncover meaning in your raw dataCommunicate your findings with a framework and structure

Branding. Dubbed by many the marketing buzzword of the late 90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.