Führung & Strategie

Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog.

Perhaps one small flaw is the only thing that keeps you from where you want to be. This book states that people often do well in spite of certain habits rather than because of them - and need a 'to stop' list rather than what 'to do'. It intends to help global leaders overcome their unconscious annoying habits and become more successful.

When change requires you to challenge people's familiar reality, it can be difficult, dangerous work. Whatever the context--whether in the private or the public sector--many will feel threatened as you push though major changes. But as a leader, you need to find a way to make it work.Ron Heifetz first defined this problem with his distinctive theory of adaptive leadership in Leadership Without Easy Answers. In a second book, Leadership on the Line, Heifetz and coauthor Marty Linsky highlighted the individual and organizational dangers of leading through deep change in business, politics, and community life. Now, Heifetz, Linsky, and coauthor Alexander Grashow are taking the next step: The Practice of Adaptive Leadership is a hands-on, practical guide containing stories, tools, diagrams, cases, and worksheets to help you develop your skills as an adaptive leader, able to take people outside their comfort zones and assess and address the toughest challenges.The authors have decades of experience helping people and organizations create cultures of adaptive leadership. In today's rapidly changing world, The Practice of Adaptive Leadership can be your handbook to meeting the demands of leadership in the midst of complexity.

The landmark book that has revolutionized the way we understand leadership and decision making -- from #1 bestselling author Malcolm Gladwell. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "e;blink"e;: the election of Warren Harding; "e;New Coke"e;; and the shooting of Amadou Diallo by police.Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "e;thin-slicing"e;--filtering the very few factors that matter from an overwhelming number of variables.

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies.Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners.The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e

In this thoroughly revised and updated 25th-anniversary edition of his now-classic work, John C. Maxwell reveals how to develop the vision, value, influence, and motivation required of successful leaders---now in paperback.

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.

Confront the rapidly changing world of B2B sales with this bestselling book by leaders at Miller Heiman, which introduced the world to the influential concept of 'win-win' when it comes to sales.

A guide for successful innovation planning. It is suitable for strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure.

"With almost 3 million copies sold worldwide, this new edition of a leadership classic brings a refreshing perspective on healing our professional and personal relationships. Updated throughout with 25% new material. Over two decades since first being published, Leadership and Self-Deception continues to inspire readers with its central insight-that the key to leadership lies not in what we do but in who we are. This engaging story reveals how, as leaders, we all too often blame others to justify our own self-worth. We fall into this trap of self-deception and self-betrayal which makes us see others as barriers to our own success. The vicious cycle of in-the-box thinking then spreads to those in both our professional and personal lives. So how do we get out? The answer lies in thinking outside the box and not resisting the humanity in the people around us. With over 25% new material, the fourth edition is the biggest revamp yet and features: A second, younger, female protagonist relevant for a broader and more diverse audience; Updated stories and perspectives with the removal of outdated examples; Individual and group study guides with guided discussion questions; And practical advice for applying these lessons on a personal, team, and organization-wide level. Learn how this time-tested story has helped millions of people and thousands of organizations achieve less objectifying and more compassionate results"--

It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.And the best part? You can kickstart this process in a weekend.

Brought to you by Penguin.An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple WatchWith the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was.Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'.Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand.Little has been known about this shy, softly-spoken designer. Until now. Jony Ive: The Genius Behind Apple's Greatest Products tells the riveting story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.'Sheds new light on technology's most-watched design team' Observer'A real pleasure' GQ(c) Leander Kahney 2015 (P) Penguin Audio 2022

Regenesis is a captivating book penned by the acclaimed author, George Monbiot. Published in 2023 by Penguin Books Ltd (UK), this masterpiece is a must-read for those who are intrigued by innovative thoughts and ideas. The genre of the book is not specifically mentioned, but Monbiot's works usually revolve around environmental and political themes. Regenesis, like his other works, is likely to challenge your perspectives and provoke thought. It's a book that promises to take you on a journey, exploring new dimensions of understanding. So, if you are looking for a book that is compelling and intellectually stimulating, Regenesis by George Monbiot is the one for you.

THE EXPLOSIVE NEW YORK TIMES AND NATIONAL BESTSELLERPush beyond your physical limits to improve yourself by following bowhunter and ultramarathoner Cameron Hanes's lifelong philosophies and disciplines."It's all mental."I say this all the time, and it's true.If you believe you can do it, you can.We all have virtually limitless potential.Our bodies are capable of so much more than what we ask of them.Take off the mental handcuffs, get out there, and start on your way today.What is your passion? You can become better at it.Committing yourself to fitness only fuels your beliefs.You gotta believe to achieve.Cameron Hanes discovered his true passion for bowhunting when he was twenty. Inspired by the physical challenges of stalking elk in the Oregon wilderness-traversing mountainous terrain, braving erratic weather, and evading his quarry's even more dangerous predators-he began an ever-evolving journey of self-improvement. To become the best bowhunter of wild elk, to the caliber he believed he could be, Cam realized he would need more than archery skills. He would need the stamina and strength that could only come from an athletic training regimen of long-distance running and heavy-weight lifting. And every day for more than thirty years, Cam has put in the work, building miles and muscles, pushing through pain with a single-minded focus on the only goal worth having-besting himself time and again.Part memoir, part motivational manifesto, Endure reveals how Cam-a self-professed average guy-put himself through the paces to live the life of an expert bowhunter, respected writer, and family man. With discipline, sacrifice, resilience, a hard work ethic, and a belief in his own capabilities, Cam not only accomplished his dreams but continues to surpass them. There is no secret to his success except relentless determination and loyal dedication to his own self-worth.If Cam can do it, we all can. Everyone has what it takes to endure adversity so we can rise above average, be the best we can be, and enjoy living life to the fullest.

For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone.

A science-backed guide for navigating and thriving through uncertainty—based on interviews and insights from world-renowned innovators, entrepreneurs, artists, and creatives.A bounty of tools and exercises so readers can build their uncertainty capabilities.Based on primary research of innovators, entrepreneurs, CEOs, and Nobel prize winners, as well as gamblers, paramedics, surfers, and artists.Translates fascinating research in psychology, creativity, innovation, and behavioral sciences for a lay audience.Great, inspirational stories from people who've transformed uncertainties into possibilities.Audience:Smart business readers; those who read books like Nudge or Originals.Innovators, entrepreneurs, creatives¿anyone who wants to make better life and work. decisions and find new avenues for professional and personal growth.

A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results.Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation.In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal.This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic.The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results -- by actually creating a company culture that values happiness - and then delivers on it.

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

An overview of naturalistic decision making, which views people as inherently skilled and experienced.

Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success!59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations.* Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what* Uncover and proactively remove the most likely obstacles to any project* Boost team member contributions* Run more effective team meetings* Get more successful projectsWith the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!

'Funny and infuriating, shocking, clever, and hugely entertaining' Roddy Doyle'A dark comedy of female rage' Catherine Lacey 'If you loved My Year of Rest and Relaxation by Ottessa Moshfegh, don't miss this' Bustle