Marketing

Ce livre traite de l'effet des institutions formelles, telles que le nombre de procédures, l'éducation et la formation, l'accès au crédit et l'absorption de la technologie au niveau de l'entreprise, sur les taux d'activité entrepreneuriale dans les économies émergentes. Il testera la thèse selon laquelle cette relation devient plus instrumentale lorsqu'elles sont accompagnées de niveaux plus faibles de corruption en tant qu'institution informelle. En outre, cet ouvrage suggère que les entrepreneurs des économies émergentes réagissent différemment à la dynamique de l'environnement institutionnel selon la nature des opportunités qui découlent du stade de développement du pays, et selon qu'il s'agit d'économies axées sur les facteurs, sur l'efficacité ou sur l'innovation.

Questo libro affronta l'effetto delle istituzioni formali, come il numero di procedure, l'istruzione e la formazione, l'accesso al credito e l'assorbimento di tecnologia a livello aziendale, sui tassi di attività imprenditoriale nelle economie emergenti. Verrà verificata la tesi secondo cui questa relazione diventa più strumentale quando sono accompagnate da livelli più bassi di corruzione come istituzione informale. Inoltre, questo libro suggerisce che gli imprenditori delle economie emergenti rispondono in modo diverso alle dinamiche dell'ambiente istituzionale a seconda della natura delle opportunità che derivano dallo stadio di sviluppo del Paese, e se si tratta di economie guidate dai fattori, dall'efficienza o dall'innovazione.

V ätoj knige rassmatriwaetsq wliqnie formal'nyh institutow, takih kak kolichestwo procedur, obrazowanie i obuchenie, dostup k kreditam i oswoenie tehnologij na urowne firmy, na urowen' predprinimatel'skoj aktiwnosti w stranah s razwiwaüschejsq äkonomikoj. V nej budet proweren tezis o tom, chto äta wzaimoswqz' stanowitsq bolee instrumental'noj, kogda oni soprowozhdaütsq bolee nizkim urownem korrupcii kak neformal'nogo instituta. Bolee togo, äta kniga predpolagaet, chto predprinimateli w stranah s razwiwaüschejsq äkonomikoj po-raznomu reagiruüt na dinamiku institucional'noj sredy w zawisimosti ot haraktera wozmozhnostej, woznikaüschih na ätape razwitiq strany, i ot togo, qwlqütsq li oni äkonomikami, orientirowannymi na faktory proizwodstwa, na äffektiwnost' ili na innowacii.

Ce travail vise à identifier les facteurs qui affectent le comportement d'achat des consommateurs envers les plantes vertes de marque locale, en particulier les produits à base de plantes médicinales dans les pays en développement. Il donne un compte rendu détaillé des variables démographiques qui déterminent l'inclination individuelle pour la consommation de produits à base de plantes. Le livre donne également un aperçu des facteurs que les consommateurs prennent en considération avant d'acheter aux praticiens et aux responsables du marketing dans le cadre de l'industrie des plantes médicinales.

În¿elege¿i esen¿a mixului de marketing (cunoscut ¿i sub numele de cei 4 P) în doar 50 de minute cu aceast¿ carte practic¿ ¿i concis¿. Mixul de marketing cuprinde instrumentele de care dispun agen¿ii de marketing pentru a dezvolta strategii de marketing eficiente ¿i pentru a-¿i atinge obiectivele pe piäa ¿int¿. Astfel, cu ajutorul celor patru factori cheie - produs, pre¿, loc ¿i promovare - comercian¿ii pot lua decizii mai inteligente pentru a asigura succesul unui anumit bun, serviciu sau marc¿. Aceast¿ carte v¿ ofer¿ o introducere util¿ pentru fiecare component¿ a mixului de marketing ¿i sfaturi clare despre cum s¿ o aplicäi la planificarea strategic¿. De asemenea, include mai multe studii de caz, o discüie despre posibilele capcane ¿i o introducere în modele conexe, cum ar fi cei 7 P ¿i cei 4 C.Despre mixul de marketing : Mixul de marketing reune¿te toate instrumentele de care dispune o companie pentru a-¿i cre¿te vânz¿rile. Cei "4 P" distinctivi permit utilizatorilor s¿ ia decizii în cunötin¿¿ de cauz¿ privind politica de produs, politica de pre¿uri, politica de distribüie ¿i politica de comunicare pentru a atrage consumatorii de pe piäa ¿int¿. Modelul este cuprinz¿tor, dar üor de aplicat ¿i este predat pe scar¿ larg¿ în ¿colile de afaceri, precum ¿i utilizat pe scar¿ larg¿ în practic¿. În aceast¿ carte, ve¿i descoperi cum v¿ poate ajuta mixul de marketing, cum s¿ luäi decizii cheie în fiecare dintre cele patru categorii ¿i cum s¿ utilizäi aceast¿ abordare pentru a v¿ testa strategia de marketing. O explicäie clar¿ a avantajelor ¿i a posibilelor dezavantaje ale metodei, o discüie a mai multor studii de caz ¿i o prezentare a modelelor conexe v¿ ofer¿ instrumentele de care ave¿i nevoie pentru a v¿ adapta abordarea la situäia dumneavoastr¿.

Compreender o essencial da mistura de marketing (também conhecida como os 4 Ps) em apenas 50 minutos com este livro prático e conciso. O marketing mix compreende os instrumentos à disposição dos comerciantes para desenvolver estratégias de marketing eficientes e alcançar os seus objectivos no mercado-alvo. Os quatro factores-chave do produto, preço, lugar e promoção permitem assim aos marqueteiros tomar decisões mais inteligentes para assegurar o sucesso de um determinado bem, serviço ou marca. Este livro fornecerá uma introdução útil a cada componente do mix de marketing e conselhos simples para a sua aplicação ao planeamento estratégico. Também apresenta múltiplos estudos de caso, uma discussão de potenciais armadilhas, e uma introdução a modelos relacionados, tais como os 7 Ps e os 4 Cs. Sobre a mistura de marketing : O marketing mix reúne todas as ferramentas disponíveis a uma empresa para aumentar as suas vendas. Os seus distintivos "4 Ps" permitem aos utilizadores tomar decisões informadas sobre a política de produtos, política de preços, política de distribuição e política de comunicação, a fim de atrair os consumidores no mercado alvo. O modelo é abrangente mas fácil de implementar, e é amplamente ensinado nas escolas de negócios e amplamente utilizado na vida real. Neste livro, irá descobrir como o marketing mix pode beneficiar, aprender como tomar decisões importantes em cada uma das suas quatro categorias, e descobrir como utilizar esta abordagem para testar a sua estratégia de marketing. Uma explicação clara dos benefícios e potenciais inconvenientes do método, uma discussão de múltiplos estudos de caso e uma introdução a modelos relacionados dar-lhe-ão as ferramentas de que necessita para adaptar a sua abordagem à sua situação.

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Pädagogische Hochschule Oberösterreich, Sprache: Deutsch, Abstract: Der stationäre Einzelhandel hat sehr mit der Konkurrenz im Internet zu kämpfen. Laut aktuellen Prognosen wird in Zukunft der online Umsatz immer höher. Wird es in zehn Jahren überhaupt noch lokale Geschäfte geben?Diese Arbeit beschäftigt sich mit der optimalen Verkaufsraumgestaltung und Produktpräsentation. Auch das Thema Werbung, besonders die Verkaufsförderung im Internet, ist angeführt, da dies in Zukunft für den stationären Handel unumgänglich sein wird. Genau auf diese Multi-Channel-Zukunft möchte ich unsere Lehrlinge vorbereiten. Der zweite Teil dieser Arbeit beinhaltet aus diesem Grund die methodisch-didaktische Umsetzung des Themas "Online Werbung" im Unterricht an der Berufsschule für kaufmännische Berufe.

Kind of Person combines time-tested leadership principles, practical strategies, and thought-provoking exercises, offering a new, refreshing paradigm for customer service employees to see their work - through meaningful and purposeful customer service.Perhaps you're a manager, in the service of those in front-line customer service. Or perhaps you are in front-line customer service yourself. In either case, this book is for you! By the end of this book you will have a new understanding of your job, the impact you have each day on the lives of those in your care, and how to curate the experience of service for yourself, your customers, and your colleagues.This book is not a quick-fix self-help book though. You'll get real tips and tricks that you can put into practice. You'll get step-by-step instructions for handling difficult service situations, and examples for you to follow and emulate that will raise your level of service to those around you, not at your expense, but at your pleasure.Kind of Person will help you discover why are you working at your current company, and not somewhere else, and how you can connect and increase the quality of life for the people who you work with. It examines the uncommonly known truth of what people really want out of a job. Then you will examine the most common service attitudes customer service personnel display, and get great tips on how to maintain professionalism even in the most challenging situations.When learning about teaming you will examine the 5 key ingredients of Trust, Dependability, Clarity, Meaning, and Impact. You will identify how you can bring these ingredients into your current team to make them more effective. Creating a great team isn't all you need as a leader, this book also allows you to discover how you can empower your team to create successful customer service moments. It will give you a guide that you can use to coach your team, to help them make the best decisions, and to bring the best out of them, helping them take their customer service to the next level.

Are you looking to establish a marketing and communications department from scratch?Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession, but looking to increase your success? Regardless of your background, Marketing and Communications on the Job is the must-read strategic guide for marketing professionals who want to make an impact.Author Marwa Kaabour shares tried-and-tested frameworks, effective checklists, and tangible skills that you can use to decode the disciplines of marketing and communications. Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team.The world is changing at a rapid speed, and the lines between marketing and communications are blurring. Budgets are shrinking, but expectations are expanding. Consider this book a two-in-one bundle. The first part of the book will help you in establishing your department from scratch and the second part will assist you in navigating the world of branding, corporate communication, and putting together a comprehensive strategy deck. The First Impressions Framework will be guide you on how to draw observations on three key areas in the business prior to joining. The View From The Top Framework will guide you on how best to explore the status of the business as the founders or management see it. It then allows you to understand the company's vision and future orientation. The View From The Bottom Framework guides you to complete your exploration from the bottom of the company and its customers. The View in Numbers Framework shows you how to understand the company's financial structure and marketing budgets. Envisioning Your Department chapter will help you identify challenges on hand and how to match the right marcomms solution to them. The Team That Will Get You There chapter and will guide you on how to build a winning marcomms team. The second section of the book offers multiple crash courses on branding building and corporate communication. These will come in handy to those who have not yet experienced public relations, media relations, branding, sponsorships, and events. The timeless, effective tips in Marketing and Communications on the Job book will future-proof your skills, and support you time and time again - even when the world is in a state of chaos and bewilderment.

If you only want one book for SEO guide, this will be your chocie!In this book, I am not gonna repeat SEO = Search Engine Optimization. Let's get straight to the topic!In this book, you'll learn how to get out into the field and start your journey to become an SEO expert in easy steps. With some research and a lot of practice, anyone can learn how to do SEO for their business. Knowing SEO and how to use it properly can make a huge difference in the future of your websites. In this book, topics covered include: the history of search engines, how do nowadays search engines operate, understanding the search engine crawlers, algorithms and page rank, and the html coding skills, copywriting skills to master in order to build the most search engine optimized websites and mobile sites, and rank in the first page of SERP. "ALL SEO SECRETS is the most valuable book on the topic we have EVER purchased."- Catherin M. "My Business is getting better and better as I learn more about it. This is unbelievable. After applying the knowledge in this book my buisness skyrocketed!"- Lindsey E. Ellen "ALL SEO SECRETS saved my business. After readin ALL SEO SECRETS my business grown exponentially! You've saved our business! ALL SEO SECRETS is exactly what our business has been lacking."- Eleonora T. Johnson

ARE YOUR SALES PLATEAUING? STRUGGLING TO FIND YOUR RHYTHM? DO SALES COME ONE MONTH AND DISAPPEAR THE NEXT? THE MOMENTUM SALES MODEL IS A PROVEN SYSTEM FOR EXPLOSIVE SALES GROWTH THAT YOU CAN TAKE ANYWHERE.Whether you're in sales or an entrepreneur, I've been where you are, staring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum.Let me guide you towards success in sales, so that you can land those all-important first clients and keep landing them, smash targets and sell more. This is not a book you read once and then forget, it will impact your whole way of selling, allowing you to experience new levels of success, prosperity and wealth. The world has changed, clients need that human touch more than ever and salespeople who understand this and what it takes are going to win.We need more top salespeople, that's how we advance the human race, every idea must first be sold. Let's unleash your inner greatness, develop sales confidence and become a world class salesperson. This book will help you reach the top 1% of salespeople, so what are you waiting for?

Covering major thematic groups, yet open to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business. The year 2020 theme of book and conference is "Transforming Sustainable Business In The Era Of Society 5.0".

The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination ma

This book analyses the political, economic and managerial challenges for policy makers and the air transport industry as they face climate change.

A Indústria Farmacêutica Indiana está na linha da frente das indústrias indianas de base científica com amplas capacidades no complexo campo do fabrico e tecnologia de medicamentos. Está classificada muito alta no terceiro mundo, em termos de tecnologia, qualidade e gama de medicamentos fabricados. Dos comprimidos para a dor de cabeça aos antibióticos e compostos cardíacos complexos, quase todos os tipos de medicamentos são agora fabricados indigenamente. É agora o terceiro maior do mundo em termos de volume e ocupa a 14ª posição em termos de valor. A indústria farmacêutica da Índia compreende actualmente mais de 20.000 empresas licenciadas, empregando aproximadamente 500.000 pessoas. As 250 empresas farmacêuticas líderes controlam 70% do mercado. As necessidades comerciais de inúmeras empresas farmacêuticas ferozmente concorrentes levaram-nas a depender dos 3C testados e testados: convencer se possível, confundir se necessário, e corromper se nada mais funcionar. É fácil encontrar falhas nas políticas, e a falha pode residir no sistema regulador que não consegue acompanhar as inovações na indústria farmacêutica. No entanto, o governo falhou no seu dever de evitar uma promoção pouco ética que já resultou em miséria, doença, e morte.

L'industrie pharmaceutique indienne se situe au premier rang des industries scientifiques du pays et dispose de capacités étendues dans le domaine complexe de la fabrication et de la technologie des médicaments. Elle occupe un rang très élevé dans le tiers monde, en termes de technologie, de qualité et de gamme de médicaments fabriqués. Des pilules contre les maux de tête aux antibiotiques en passant par les composés cardiaques complexes, presque tous les types de médicaments sont désormais fabriqués dans le pays. L'industrie pharmaceutique indienne est aujourd'hui la troisième du monde en termes de volume et la quatorzième en termes de valeur. L'industrie pharmaceutique indienne compte actuellement plus de 20 000 sociétés sous licence employant environ 500 000 personnes. Les 250 premières sociétés pharmaceutiques contrôlent 70 % du marché. Les besoins commerciaux des innombrables sociétés pharmaceutiques, qui se livrent une concurrence féroce, les ont amenées à s'en remettre à la méthode éprouvée des 3C : convaincre si possible, confondre si nécessaire et corrompre si rien d'autre ne fonctionne. Il est facile de trouver des failles dans les politiques, et la faute en revient peut-être au système réglementaire qui n'a pas su suivre le rythme des innovations dans l'industrie pharmaceutique. Néanmoins, le gouvernement a failli à son devoir de prévenir la promotion non éthique qui a déjà entraîné la misère, la maladie et la mort.

L'industria farmaceutica indiana è al primo posto tra le industrie scientifiche indiane, con ampie capacità nel complesso campo della produzione e della tecnologia dei farmaci. Si colloca ai primi posti nel terzo mondo, in termini di tecnologia, qualità e gamma di farmaci prodotti. Dalle pillole per il mal di testa agli antibiotici e ai complessi composti cardiaci, quasi tutti i tipi di medicinali sono prodotti internamente. L'industria farmaceutica indiana è oggi la terza al mondo in termini di volume e la 14esima in termini di valore. L'industria farmaceutica indiana comprende attualmente più di 20.000 aziende autorizzate che impiegano circa 500.000 dipendenti. Le 250 principali aziende farmaceutiche controllano il 70% del mercato. Le esigenze commerciali di innumerevoli aziende farmaceutiche, in forte competizione tra loro, le hanno portate a dipendere dalle collaudate 3 C: convincere se possibile, confondere se necessario e corrompere se non funziona altro. È facile trovare difetti nelle politiche, e la colpa potrebbe essere del sistema normativo che non riesce a tenere il passo con le innovazioni dell'industria farmaceutica. Tuttavia, il governo ha fallito nel suo compito di prevenire una promozione non etica che ha già causato miseria, malattie e morte.

La industria farmacéutica india está en primera fila de las industrias de base científica de India, con amplias capacidades en el complejo campo de la fabricación y tecnología de medicamentos. Ocupa un lugar muy destacado en el tercer mundo en cuanto a tecnología, calidad y gama de medicamentos fabricados. Desde pastillas para el dolor de cabeza hasta antibióticos y complejos compuestos cardíacos, casi todos los tipos de medicamentos se fabrican ahora en el país. India es el tercer país del mundo en volumen y el decimocuarto en valor. La industria farmacéutica india cuenta actualmente con más de 20.000 empresas autorizadas que emplean a unas 500.000 personas. Las 250 principales empresas farmacéuticas controlan el 70% del mercado. Las necesidades comerciales de las innumerables empresas farmacéuticas, que compiten ferozmente entre sí, las han llevado a depender de las 3C de eficacia probada: convencer si es posible, confundir si es necesario y corromper si nada más funciona. Es fácil encontrar fallos en las políticas, y el fallo puede residir en que el sistema regulador no sigue el ritmo de las innovaciones de la industria farmacéutica. Sin embargo, el gobierno ha fracasado en su deber de impedir una promoción poco ética que ya ha provocado miseria, enfermedad y muerte.

Indijskaq farmacewticheskaq promyshlennost' nahoditsq w perwyh rqdah naukoemkih otraslej Indii s shirokimi wozmozhnostqmi w slozhnoj oblasti proizwodstwa lekarstw i tehnologij. Ona zanimaet ochen' wysokoe mesto w tret'em mire po tehnologii, kachestwu i assortimentu proizwodimyh lekarstw. Ot tabletok ot golownoj boli do antibiotikow i slozhnyh serdechnyh soedinenij - pochti wse widy lekarstw segodnq proizwodqtsq sobstwennymi silami. V nastoqschee wremq farmacewticheskaq promyshlennost' Indii zanimaet tret'e mesto w mire po ob#emu proizwodstwa i 14-e mesto po stoimosti. V nastoqschee wremq farmacewticheskaq promyshlennost' Indii wklüchaet w sebq bolee 20 000 licenzirowannyh kompanij, w kotoryh rabotaet okolo 500 000 sotrudnikow. Veduschie 250 farmacewticheskih kompanij kontroliruüt 70% rynka. Kommercheskie potrebnosti beschislennyh, zhestko konkuriruüschih mezhdu soboj farmacewticheskih kompanij priweli k tomu, chto oni stali polagat'sq na prowerennye i ispytannye 3C: ubedit', esli wozmozhno, zaputat', esli neobhodimo, i korrumpirowat', esli nichto drugoe ne pomogaet. Legko najti nedostatki w politike, i, wozmozhno, wina zaklüchaetsq w tom, chto sistema regulirowaniq ne uspewaet za innowaciqmi w farmacewticheskoj promyshlennosti. Tem ne menee, prawitel'stwo ne wypolnilo swoü obqzannost' po predotwrascheniü neätichnogo prodwizheniq, kotoroe uzhe priwelo k stradaniqm, boleznqm i smerti.

La présence digitale sur les réseaux d¿Internet et plus précisément les réseaux sociaux permet aux entreprises l¿utilisation des techniques mercatiques et propose également une nouvelle approche et de nouvelles idées tournées vers les consommateurs 2.0 dans la problématique constante de répondre au mieux à leurs besoins en tant qüe-consommateurs. Ces sources de communication permettent de valoriser l¿e-branding et la notoriété de l¿entreprise, ce qui va typiquement impacter sa réputation électronique.

Die indische Pharmaindustrie steht in der ersten Reihe der wissenschaftsbasierten Industrie Indiens und verfügt über weitreichende Fähigkeiten im komplexen Bereich der Arzneimittelherstellung und -technologie. In Bezug auf Technologie, Qualität und Bandbreite der hergestellten Arzneimittel nimmt sie einen Spitzenplatz in der Dritten Welt ein. Von Kopfschmerztabletten über Antibiotika bis hin zu komplexen Herzmedikamenten werden heute fast alle Arten von Medikamenten im eigenen Land hergestellt. Die indische Pharmaindustrie ist heute die drittgrößte der Welt, was das Volumen angeht, und steht wertmäßig an 14. Die indische Pharmaindustrie umfasst derzeit mehr als 20.000 zugelassene Unternehmen, die rund 500.000 Mitarbeiter beschäftigen. Die führenden 250 Pharmaunternehmen kontrollieren 70 % des Marktes. Die kommerziellen Erfordernisse der zahllosen, hart konkurrierenden Pharmaunternehmen haben dazu geführt, dass sie sich auf die bewährten 3Cs verlassen: überzeugen, wenn möglich, verwirren, wenn nötig, und korrumpieren, wenn nichts anderes funktioniert. Es ist leicht, Fehler in der Politik zu finden, und der Fehler mag darin liegen, dass das Regulierungssystem nicht mit den Innovationen in der pharmazeutischen Industrie Schritt gehalten hat. Dennoch hat die Regierung in ihrer Pflicht versagt, unethische Werbung zu verhindern, die bereits zu Elend, Krankheit und Tod geführt hat.

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Der Wandel in der Gesellschaft und die steigende Bedeutung von Nachhaltigkeit, insbesondere bei der Anspruchsgruppe LOHAS, führt dazu, dass eine zunehmende Anzahl von Unternehmen ein Nachhaltigkeitsmarketing (NM) einführt. Die Implementierung eines NMs in die Praxis birgt sowohl Chancen als auch Herausforderungen für Unternehmen. Ziel dieser Hausarbeit war es, diese Chancen und Herausforderungen auszuarbeiten und zu erörtern. In dieser Hausarbeit wurde die Entwicklung des Begriffs Nachhaltigkeit erörtert und die Inhalte und Ziele eines NMs aufgezeigt. Danach wurde die Anspruchsgruppe LOHAS vorgestellt. Im Fokus stand die Ausarbeitung der Chancen und Herausforderungen bei der Implementierung eines NMs für Unternehmen. Abschließend wurden eine Handlungsempfehlungen für Unternehmen aufgestellt.