Marketing

Source: Wikipedia. Pages: 61. Chapters: American Red Fox, Arabian Red Fox, Arctic fox, Bat-eared fox, Bengal fox, Blanford's fox, Cape fox, Cerdocyon avius, Corsac fox, Cozumel fox, Crab-eating fox, Cross fox (animal), Culpeo, Darwin's fox, Domesticated silver fox, Dusicyon, Fennec fox, Feral foxes in Australia, Fox tossing, Gray fox, Hoary fox, Island fox, Kit fox, Metalopex, Mountain Fennec, Pale fox, Pampas fox, Rüppell's fox, Sechuran fox, Short-eared dog, Sierra Nevada red fox, Silver fox (animal), South American fox, South American gray fox, Swift fox, Tibetan sand fox, Turkmenian fox, Urocyon, Urocyon progressus, Violet gland, Vulpes, Vulpes riffautae, White-footed fox. Excerpt: The red fox (Vulpes vulpes) is the largest of the true foxes and the most geographically spread member of the Carnivora, being distributed across the entire Northern Hemisphere from the Arctic Circle to North Africa, Central America and Asia. Its range has increased alongside human expansion, having been introduced to Australia, where it is considered harmful to native mammal and bird populations. Because of these factors, it is listed as Least Concern for extinction by the IUCN. Due to its presence in Australia, it is included among the IUCN's list of the "world's 100 worst invasive species". The red fox originated from smaller-sized ancestors from Eurasia during the Middle Villafranchian period, and colonised North America shortly after the Wisconsin glaciation. Among the true foxes, the red fox represents a more progressive form in the direction of carnivory. Apart from its large size, the red fox is distinguished from other fox species by its ability to adapt quickly to new environments and, unlike most of its related species, is not listed as endangered anywhere. Despite its name, the species often produces individuals with abnormal colourings, including albinos and melanists. Forty-five subspecies are currently recognised, which are divided into two categories: the large northern foxes, and the small, primitive southern foxes of Asia and the Middle East. Red foxes are social animals, whose groups are led by a mated pair which monopolises breeding. Subordinates within a group are typically the young of the mated pair, which remain with their parents to assist in caring for new kits. The species primarily feeds on small rodents, though it may also target leporids, game birds, reptiles, invertebrates and young ungulates. Fruit and vegetable matter is also eaten on occasion. Although the red fox tends to displace or even kill smaller predators, it is nonetheless vulnerable to attack from larger predators, such as wolves, coyotes, golden jackals and medium- and lar

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - E-Commerce, Note: 1,1, ( Europäische Fernhochschule Hamburg ), Sprache: Deutsch, Abstract: Die Forschungsfrage dieser Arbeit lautet: "Wie hat sich die dominante Branchenlogik der Lebensmitteleinzelhandelsindustrie in Deutschland durch die digitale Transformation verändert und welche Veränderungen ergeben sich dadurch für die Teilnehmer?"Anhand der Lebensmitteleinzelbranche wird erstmals die Veränderung der dominanten Branchenlogik aufgrund der digitalen Transformation genauer beleuchten und dies anhand von konkreten Beispielen der neuen Geschäftsmodelle herausgearbeitet. Hierbei werden ich mich neben dem stationären Handel, wozu die vier Unternehmensgruppen gehören, auch auf Online Pure Players (OPP), bestehend aus agilen Startups konzentrieren. Daneben soll auch ein kurzer Vergleich mit anderen, stark von der digitalen Transformation betroffenen, Branchen vorgenommen werden, um mögliche Parallelen zu finden. In einem zweiten Schritt werden die Geschäftsmodelle der Lebensmitteleinzelhandelsbranche über die Zeit betrachtet, Entwicklungen herausgestellt und auf konkurrierende Strömungen geschaut. In einem weiteren Schritt werden die Geschäftsmodelle diskutiert und bewertet, ob sich diese in eine positive Richtung für die einzelnen Interessengruppen entwickeln.Die Lebensmitteleinzelhandelsbranche in Deutschland ist schon seit ihrem Bestehen einem intensiven Wettbewerb ausgesetzt, wobei sich nur vier Unternehmensgruppen 79 % des Gesamtumsatzes im Jahr 2020 teilen. Bereits 1907 wurde Edeka, aktuell die größte Unternehmensgruppe, gegründet, worauf 1927 Rewe folgte. Diese traditionellen Einzelhändler erhielten ab 1961 Konkurrenz durch die Discountergruppen, Aldi und 1977 die Schwarz-Gruppe, wozu Lidl gehört. Durch die Corona-Krise und der temporär herrschenden Ausgangsbeschränkungen waren Konsumenten gezwungen mehr über das Internet einzukaufen. Dies führte im Jahr 2020 neben einer B2C Umsatz-Steigerung im E-Commerce von +23 % im Vergleich zum Vorjahr, auch zu einer überproportionalen Steigerung im Onlinelebensmittelhandel (E-Food) von +67,2 %. Waren die Lebensmitteleinzelhändler anfangs noch mit der neuen digitalen Vertriebsform und der somit beschleunigten, digitalen Transformation überfordert, so wurde der Geschäftsleitung rasch klar, dass es sich hierbei nicht um einen Trend, sondern um ein neue Geschäftsmodell der Zukunft handelt, was nicht mehr verschwinden wird.

This book provides state-of-the-art descriptions of smart service innovations in the industry, supported by novel scientific approaches. It gathers findings and insights presented at the fourth Smart Services Summit, held in Zurich, Switzerland, in October 2021, which primarily focused on how smart services have enabled companies to adapt during and to the COVID-19 pandemic.The book includes examples of remote and collaborative working that actively involve customers in service processes, requiring a change in mindset for more traditional firms. Moreover, it explores how services can be delivered faster and more affordable with the aid of new technologies and in collaboration with the customers, leading to new value propositions and business models and thus an evolution of smart services. Given its scope, the book offers an essential guide for practitioners and advanced students alike.

Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,00, , course: Intercultural Management, language: English, abstract: The purpose of this paper is to examine how privately-owned, European SMEs are using authenticity, sustainability, and independence as part of their branding strategy for selling fermented functional food and beverage. The paper discusses possible promising target groups and gaps in the market by using the Sinus-Milieus and Braunegger¿s models. A literature review of the authenticity, sustainability, and independence concepts is followed by an in-depth analysis of eight SMEs, which illustrates how these concepts are being communicated by existent entities. The findings show that start-ups in the fermented food and drink industry tend to use phrases and visual materials that can be categorized in five areas of authenticity, while primarily focusing on one to two areas. It was noticed that 75 percent of analysed SMEs use their website to communicate their sustainability principles. Moreover, the examples exhibit the widespread use of glass and recyclable hemp as packaging materials. In addition, green delivery and C02 emission off-setting were found to play a significant role in today's sustainable SMEs. In the section on independence, the author hypothesizes the increasing importance of independence in the food and beverage business. Concludingly, the paper aims to assist companies to find their place in the market, especially while competing with mainstream brands and large corporations. With the help of this toolset, these privately-owned enterprises will be able to spend more time producing healthy, desired products while creating significant added value that directly contributes to the EU economy.