Marketing

Geralmente, quando se fala em valor da marca de destino, são tidas em consideração quatro dimensões: consciência, associações, qualidade percebida e lealdade. Este livro inclui uma quinta dimensão: os activos da marca cultural. O modelo sugerido, centrado no património da marca de destino cultural, foi testado a partir do ponto de vista dos turistas internacionais alojados em albergues em Istambul. Esta investigação examina a relação entre o envolvimento duradouro com a viagem e as dimensões do valor da marca com base no cliente para o destino turístico. Além disso, foi examinada a relação entre os comportamentos futuros e a satisfação do consumidor. Este livro pretende ser uma referência para os investigadores sobre o tema do branding de destinos turísticos.

In genere, quando si parla di destination brand equity, si prendono in considerazione quattro dimensioni: consapevolezza, associazioni, qualità percepita e fedeltà. Questo libro include una quinta dimensione: i beni culturali del marchio. Il modello proposto, incentrato sulla brand equity della destinazione culturale, è stato testato dal punto di vista dei turisti internazionali che soggiornano negli ostelli di Istanbul. Questa ricerca esamina la relazione tra il coinvolgimento duraturo nel viaggio e le dimensioni della brand equity basata sul cliente per le destinazioni turistiche. Inoltre, è stata esaminata la relazione tra i comportamenti futuri e la soddisfazione dei consumatori. Questo libro vuole essere un riferimento per i ricercatori sul tema del destination branding.

Por lo general, cuando se habla de valor de marca de un destino se tienen en cuenta cuatro dimensiones: notoriedad, asociaciones, calidad percibida y fidelidad. En este libro se incluye una quinta dimensión: los activos de marca culturales. El modelo sugerido, centrado en el valor de marca de los destinos culturales, se puso a prueba desde el punto de vista de los turistas internacionales alojados en albergues de Estambul. Esta investigación examina la relación entre la implicación duradera en el viaje y las dimensiones del valor de marca basado en el cliente para el destino turístico. Además, se examinó la relación entre los comportamientos futuros y la satisfacción del consumidor. Este libro pretende ser una referencia para los investigadores sobre el tema de la marca de destino.

Im Allgemeinen werden bei der Betrachtung des Markenwerts von Reisezielen vier Dimensionen berücksichtigt: Bekanntheit, Assoziationen, wahrgenommene Qualität und Loyalität. In diesem Buch wird eine fünfte Dimension einbezogen: kulturelle Markenwerte. Das vorgeschlagene Modell, das sich auf den kulturellen Markenwert von Reisezielen konzentriert, wurde aus der Sicht von internationalen Touristen getestet, die in Hostels in Istanbul übernachten. Diese Studie untersucht die Beziehung zwischen dauerhaftem Reiseinvolvement und den Dimensionen des kundenbasierten Markenwerts für Tourismusdestinationen. Darüber hinaus wurde die Beziehung zwischen zukünftigem Verhalten und Kundenzufriedenheit untersucht. Dieses Buch soll ein Nachschlagewerk zum Thema Destination Branding für Forscher sein.

Projektarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, , Sprache: Deutsch, Abstract: Diese Projektarbeit beschäftigt sich mit der Bedeutung von Sales Excellence. In der folgenden Projektarbeit im Bereich "Marketingmanagement und Sales" wird zunächst das Key Account und Customer Relationship Management für B2C und B2B betrachtet. Das Ziel dieser Projektarbeit ist es, einen Wissensstand zum Thema "Key Account und Customer Relationship Management für B2C und B2B" zu skizzieren und darauf aufbauend mit der Literaturrecherche den Wissensstand zu erweitern. Basierend auf diesem theoretischen Wissen wird dann das Know-how mit einer Case Study "Digitale Transformation im Sales" in die Praxis transferiert. Die Projektarbeit gliedert sich in drei Abschnitte. Im ersten Abschnitt wird der Wissensstand im Bereich "Key Account und Customer Relationship Management für B2C und B2B" skizziert. Dazu wird die Methode Brainwriting eingesetzt. Im zweiten Kapitel geht es um die Wissensgenerierung, dafür wird die Methode Wissensportfolio eingesetzt. Die Aufgabe dieser Methode besteht darin, sich durch Literaturrecherche vertieftes Wissen aufbauend zum eigenen Wissensstand anzueignen. Schwerpunkt des dritten Abschnittes ist die Case Study "Digitale Transformation im Sales". Dieser Abschnitt besteht aus zwei Aufgabenstellungen. Zunächst werden das AIDA-Modell von Elmo Levis vorgestellt und einige Weiterentwicklungen kurz skizziert. Im letzten Punkt wird das Thema Digital Sales besprochen.

This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors. Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today¿s consumers, who tend to be more multicultural.

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world.This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sectionscover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system.This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices.Chapter 41 ¿Ethical Considerations in Gamified Interactive Marketing Praxis¿ is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Mastering Sales Managerial Skills: Building High-Performing Teams & Driving Exceptional Results is a vital resource for Sales Managers seeking to excel in their roles and achieve outstanding results. This book explores the multifaceted world of sales management, offering a treasure trove of insights, strategies, and actionable steps.From recruiting & onboarding to team building & leadership, setting goals & sales targets, sales forecasting, to data-driven decision-making, problem solving, time management & effective productivity skills, ethics, and personal development, each chapter delves into essential aspects of sales management. Real-world examples, detailed action plans, and strategies empower Sales Managers to lead with excellence.Encouraging ongoing learning and growth, this book emphasizes networking, mentorship, and feedback. It equips Sales Managers with the tools to foster a culture of success within their teams, adapt to industry changes, and maintain work-life balance.Whether you're a seasoned leader or aspiring to be one, this guide is your roadmap to becoming an exceptional Sales Manager in today's competitive business landscape.

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Ignite your entrepreneurial spirit with "CANDLE CRAFT PROFITS," the definitive guide to transforming your candle-making hobby into a profitable business. This enlightening book will guide you through each step of creating a successful candle enterprise, from initial concept to glowing success.The journey begins with an Introduction that warms you up to the enchanting world of candle making and sets the tone for the comprehensive guidance that follows.Chapter 1, "Understanding the Candle Making Craft," lights the way by exploring the intricacies of candle creation. Here, you'll delve into the history, significance, and technical skills required to master the art of candle making, laying a solid foundation for your business endeavors.As you move to Chapter 2, "Crafting Your Business Vision," you will learn to envision your candle business as a whole. This chapter helps you to define your brand's mission, identify your target market, and carve out a unique niche within the bustling marketplace.Chapter 3, "Legalities and Logistics," ensures that your business burns brightly within the boundaries of the law. It covers the essential steps for registering your business, understanding tax requirements, and navigating the logistics of setting up shop.In Chapter 4, "Materials and Candle Production," the focus shifts to the tangible aspects of your business. It guides you through sourcing high-quality materials, streamlining production processes, and ensuring that each candle is a testament to your brand's promise of excellence.Chapter 5, "Pricing and Profit Margins," tackles the numbers. You'll learn how to price your candles not only to cover costs but also to ensure a healthy profit margin, all while remaining competitive in the market.Next, Chapter 6, "Branding and Packaging," teaches you how to make your products shine through captivating branding and eye-catching packaging, both crucial for making a memorable impression on your customers.With your products ready to dazzle, Chapter 7, "Marketing Your Candle Business," illuminates the strategies that will attract customers to your brand. Discover how to effectively promote your candles, engage with your audience, and create campaigns that spark interest.Chapter 8, "Sales Channels and Distribution," navigates the various avenues through which you can sell your candles, from online platforms to brick-and-mortar stores, and discusses how to establish an efficient distribution system.Customer loyalty is the flame that keeps businesses alight, and Chapter 9, "Customer Service and Retention," focuses on providing exceptional service and cultivating lasting relationships with your customers to ensure they keep coming back.Lastly, in Chapter 10, "Scaling Your Candle Business," you're guided through strategies for growth. Learn how to expand your product line, enter new markets, and increase production while maintaining the quality and ethos of your brand."CANDLE CRAFT PROFITS" concludes with a final reflection on the journey from a flickering idea to a roaring business success. This book is an essential resource for anyone ready to turn their passion for candle making into a thriving livelihood. It's time to set the world aglow with your entrepreneurial spirit and handcrafted candles!

Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company's revenue.The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.This book will help you-Learn the process of coming up with a marketing strategyNavigate through the sea of social media platforms and create platform-specific contentExplore hashtags: Know when, where, and how to use themUnderstand the metrics and evaluate your social media marketing strategiesThe author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.

Dive into the lucrative world of artisanal soap making with "SUDS TO SUCCESS," the all-encompassing guide designed to transform your passion for soap crafting into a thriving business. Whether you're a seasoned soap maker or just starting out, this book is your blueprint for turning bubbly creations into a booming enterprise.The journey from "SUDS TO SUCCESS" begins with an Introduction that sets the stage, offering a glimpse into the rewarding journey you're about to undertake, from crafting unique soaps to building a successful brand.Chapter 1, "The Essence of Soap Making," delves into the heart of soap crafting. Here, the reader will discover the art and science behind soap making, understanding the fundamental processes that form the foundation of every successful soap making business.With the basics in hand, Chapter 2 transitions into "Designing Your Soap Making Business," where the focus turns to the vision and strategy behind establishing a brand, identifying niche markets, and the importance of a business plan tailored to the unique world of handcrafted soaps.Legalities and regulations can be complex, but Chapter 3, "Legal and Regulatory Considerations," demystifies the requirements necessary to legally protect your business and ensure compliance with industry standards, an essential step for any entrepreneur.In Chapter 4, "Sourcing Ingredients and Materials," the reader is guided through the process of finding and selecting the highest quality ingredients and the most cost-effective materials, which is pivotal for crafting a product that stands out in the marketplace.Moving to the heart of the product, Chapter 5, "Soap Crafting Mastery," imparts advanced techniques and trade secrets that elevate soap making from a hobby to an art form, ensuring that your products are both beautiful and functional.The importance of presentation is unveiled in Chapter 6, "Branding and Packaging Your Products," which covers how to create an unforgettable brand identity and packaging designs that captivate customers and set your soaps apart from the competition.Chapter 7, "Pricing for Profit," offers invaluable insights into effectively pricing your products to cover costs, ensure profit margins, and remain competitive, a critical component in the formula for success.With the product ready, Chapter 8, "Marketing Strategies for Soap Entrepreneurs," provides a roadmap for reaching your target audience, building brand awareness, and crafting marketing campaigns that resonate with consumers and drive sales.Understanding how to get your products into customers' hands is the focus of Chapter 9, "Sales and Distribution Channels," which explores various methods for selling and distributing your soaps, from online platforms to retail partnerships."SUDS TO SUCCESS" concludes with a Conclusion that reflects on the journey from conception to realization, reinforcing key takeaways and inspiring you to take the leap into the world of soap entrepreneurship.This book is not just a guide but an inspiring story of transformation, ideal for anyone who dreams of making their mark in the world of handcrafted goods. "SUDS TO SUCCESS" is your comprehensive companion on the path from crafting in your kitchen to captivating consumers across the market.

"RESTAURANT RENAISSANCE" is the definitive guide for aspiring restaurateurs ready to bring their culinary dreams to the forefront of the food industry. With a full course of wisdom, from conception to execution, this book is the mentor every future restaurant owner needs.The Introduction sets the stage, whisking readers into the world of restaurant ownership-a world where passion for food and business acumen unite to create dining experiences that resonate with patrons and stand the test of time.Chapter 1: Conceptualizing Your Culinary Vision focuses on the initial, crucial step of defining what your restaurant will be. It's about translating passion into a concrete vision that combines cuisine, culture, and character to set the foundation of your unique restaurant story.Moving on to Chapter 2: The Business of Eating, the book delves into the economics of running a restaurant. It takes you through the key ingredients of financial planning, cost management, and price structuring to ensure your restaurant's profitability and longevity.Chapter 3: Location, Location, Location addresses one of the most critical decisions you'll make-selecting the perfect spot for your restaurant. This chapter helps you navigate the complexities of demographics, competition, and accessibility to find a location that aligns with your vision.In Chapter 4: Designing a Memorable Atmosphere, the focus shifts to the aesthetics of your establishment. This chapter provides guidance on creating an environment that complements your culinary concept and enchants your guests, making every meal an experience to remember.Chapter 5: Menu Development and Food Sourcing is where your concept starts to take shape on the plate. It explores the art of crafting a menu that balances creativity with practicality and details how to source the best ingredients for quality and sustainability.Chapter 6: Assembling Your Dream Team recognizes that your staff is as crucial as your menu. This chapter covers the recruitment, training, and retention of a team that will deliver exceptional service and uphold the ethos of your restaurant.In Chapter 7: Legalities and Compliance, the book navigates the less savory, yet essential, aspects of restaurant management. It ensures you're well-informed about the permits, health regulations, and legal structures necessary to operate smoothly and legally.Chapter 8: Marketing Your Restaurant explores strategies to make your restaurant a household name even before the doors open. From branding to digital marketing, learn how to stir excitement and anticipation in the market.Then comes Chapter 9: Grand Opening and Beyond, offering strategies for launching with a bang and maintaining momentum. It's about creating a memorable opening event and keeping the allure alive through exceptional dining experiences and customer relationship management.Chapter 10: Operational Excellence addresses the ongoing operations of your restaurant. This chapter provides systems and best practices for managing the day-to-day in a way that ensures quality, efficiency, and guest satisfaction.The Conclusion wraps up the guide, reflecting on the transformative journey of opening a restaurant. It's a final pep talk, affirming the hard work and dedication required to thrive in the competitive culinary world and inviting readers to take their first step towards their restaurant renaissance.

Das Industriemarketing steht an der Schnittstelle zwischen traditionellen Business-to-Business-Interaktionen und der sich rasch entwickelnden Landschaft des modernen Handels. Angesichts der Konvergenz von technologischer Innovation, verändertem Verbraucherverhalten und globaler Vernetzung war es für Unternehmen noch nie so wichtig wie heute, die Feinheiten des industriellen Marketings zu verstehen und zu beherrschen. Dieses Buch ist das Ergebnis umfangreicher Forschungsarbeiten, praktischer Erkenntnisse und gemeinsamer Bemühungen, die facettenreiche Welt des Industriemarketings zu erhellen. Unser Ziel bei der Zusammenstellung dieses umfassenden Bandes ist es, eine nuancierte Untersuchung der wichtigsten Prinzipien, Strategien und aufkommenden Trends zu bieten, die den Bereich des Industriemarketings definieren. Auf diesen Seiten werden die Leser mit einer Vielzahl von Themen konfrontiert, darunter die Dynamik des industriellen Käuferverhaltens, die Auswirkungen der Digitalisierung auf die Marketingpraktiken, die Kunst des Aufbaus dauerhafter Geschäftsbeziehungen und die strategischen Imperative für die Navigation in komplexen industriellen Ökosystemen.

O marketing industrial encontra-se na encruzilhada das interacções tradicionais entre empresas e a paisagem em rápida evolução do comércio moderno. À medida que testemunhamos a convergência da inovação tecnológica, a mudança de comportamentos dos consumidores e a interconexão global, o imperativo de as empresas compreenderem e dominarem os meandros do marketing industrial nunca foi tão pronunciado. Este livro é o culminar de uma investigação exaustiva, de perspectivas práticas e de esforços de colaboração destinados a lançar luz sobre o mundo multifacetado do marketing industrial. O nosso objetivo ao reunir este volume abrangente é fornecer uma exploração matizada dos princípios-chave, estratégias e tendências emergentes que definem o domínio do marketing industrial. Nestas páginas, os leitores encontrarão uma gama diversificada de tópicos, incluindo a dinâmica do comportamento do comprador industrial, o impacto da digitalização nas práticas de marketing, a arte de forjar relações comerciais duradouras e os imperativos estratégicos para navegar em ecossistemas industriais complexos.

Il marketing industriale si trova al crocevia tra le tradizionali interazioni business-to-business e il panorama in rapida evoluzione del commercio moderno. Con la convergenza dell'innovazione tecnologica, il cambiamento dei comportamenti dei consumatori e l'interconnessione globale, l'imperativo per le aziende di comprendere e padroneggiare le complessità del marketing industriale non è mai stato così pronunciato. Questo libro è il culmine di un'ampia ricerca, di intuizioni pratiche e di sforzi collaborativi volti a far luce sullo sfaccettato mondo del marketing industriale. In queste pagine, i lettori incontreranno una vasta gamma di argomenti, tra cui le dinamiche del comportamento degli acquirenti industriali, l'impatto della digitalizzazione sulle pratiche di marketing, l'arte di creare relazioni commerciali durature e gli imperativi strategici per navigare in complessi ecosistemi industriali.

¿Cómo puede ayudarnos la investigación de mercados a tomar las mejores decisiones cuando vamos a iniciar un emprendimiento de negocios? ¿O cuando vamos a lanzar un nuevo producto o línea de productos? ¿Cuáles son los pasos y procedimientos que debemos seguir para conducir una investigación de mercados y que ésta nos resulte útil y satisfactoria? ¿Cómo desarrollo todo este estudio si no soy un especialista? Este texto nos plantea un manual práctico que, a diferencia de los extensos típicos tratados sobre el tema, nos orienta en forma directa y concisa en la aplicación de la técnica de la investigación de mercados. Y en su 2da parte, nos presenta un conjunto de casos de estudio de empresas de siete países de América Latina: Argentina, Brasil, Colombia, Chile, Ecuador, México y Perú. Este material busca ser de utilidad tanto por el empresario como para el profesional, que entienden que el conocimiento de las experiencias de mercado de otras empresas es de vital importancia para su aprendizaje.

Le marketing industriel se situe au carrefour des interactions traditionnelles entre entreprises et du paysage en rapide évolution du commerce moderne. Alors que nous assistons à la convergence de l'innovation technologique, de l'évolution des comportements des consommateurs et de l'interconnexion mondiale, l'impératif pour les entreprises de comprendre et de maîtriser les subtilités du marketing industriel n'a jamais été aussi prononcé. Ce livre est l'aboutissement de recherches approfondies, d'idées pratiques et d'efforts de collaboration visant à mettre en lumière les multiples facettes du monde du marketing industriel. Dans ces pages, les lecteurs découvriront un large éventail de sujets, notamment la dynamique du comportement des acheteurs industriels, l'impact de la numérisation sur les pratiques de marketing, l'art de forger des relations commerciales durables et les impératifs stratégiques pour naviguer dans des écosystèmes industriels complexes.

El marketing industrial se encuentra en la encrucijada de las interacciones tradicionales entre empresas y el panorama en rápida evolución del comercio moderno. A medida que asistimos a la convergencia de la innovación tecnológica, los cambios en el comportamiento de los consumidores y la interconexión global, el imperativo de que las empresas comprendan y dominen las complejidades del marketing industrial nunca ha sido tan pronunciado. Este libro es la culminación de una amplia investigación, ideas prácticas y esfuerzos de colaboración destinados a arrojar luz sobre el polifacético mundo del marketing industrial. En estas páginas, los lectores encontrarán una amplia gama de temas, incluyendo la dinámica del comportamiento del comprador industrial, el impacto de la digitalización en las prácticas de marketing, el arte de forjar relaciones comerciales duraderas y los imperativos estratégicos para navegar en ecosistemas industriales complejos.

Promyshlennyj marketing stoit na perekrestke tradicionnogo wzaimodejstwiq mezhdu biznesom i bystro menqüschimsq landshaftom sowremennoj torgowli. Poskol'ku my qwlqemsq swidetelqmi sliqniq tehnologicheskih innowacij, menqüschegosq powedeniq potrebitelej i global'noj wzaimoswqzannosti, dlq biznesa kak nikogda wazhno ponqt' i oswoit' wse tonkosti promyshlennogo marketinga. Jeta kniga qwlqetsq kul'minaciej obshirnyh issledowanij, prakticheskih wywodow i sowmestnyh usilij, naprawlennyh na to, chtoby prolit' swet na mnogogrannyj mir promyshlennogo marketinga. Na ätih stranicah chitateli wstretqtsq s raznoobraznymi temami, wklüchaq dinamiku powedeniq promyshlennyh pokupatelej, wliqnie cifrowizacii na marketingowuü praktiku, iskusstwo ustanowleniq prochnyh delowyh otnoshenij i strategicheskie imperatiwy dlq nawigacii w slozhnyh promyshlennyh äkosistemah.

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

Building on a strong foundation Whether you are planning on building a house, a successful career, or a profitable business, starting with a strong foundation ensures whatever you build is better equipped to stand the tests of time and storms that might come your way. We trust that Foundational Success will provide solid guidance in laying a strong foundation for your ongoing growth and long-term success. Each of our expert authors is committed to providing solid 'building blocks' for your personal and professional success. Building Blocks:Drawn from their personal experience and expertise.Drawn from various areas, interests, and sizes to allow you to fit them where most helpful and needed. Drawn from their interaction and engagement with people like you and me around the world.Drawn from generous hearts and engaged minds. "The house we hope to build is not for my generation, but for yours. It is your future that matters. And I hope that when you are my age, you will be able to say as I have been able to say: We lived in freedom. We lived lives that were a statement, not an apology." Ronald Reagan, former USA PresidentDream BIG dreams, think BIG ideas, and seek BIG successes! Never let your memories become larger than your dreams. You can build the personal and professional success you seek. We are pleased to help with these foundational success principles and ideas! On behalf of our amazing team of experts and authors I wish you a successful journey. It has been my privilege to work with these amazing people and to learn along with you.

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Embark on a transformative journey into the digital frontier with this comprehensive guide. From freelancing and e-commerce to investing and coaching, discover a diverse array of opportunities for financial success online. Authored by the dynamic Jatin Sharma, this book is a roadmap to navigate the ever-evolving world of digital income. Packed with insights and strategies, it's your key to unlocking the vast potential of online endeavors. Explore, innovate, and thrive in the dynamic landscape of online opportunities.

E se você pudesse convencer mais pessoas a comprarem seu produto, serviço ou ideia? Quem sabe conquistar mais facilmente a confiança dos outros? Ou, então, deixar qualquer um quase hipnotizado ao ouvir você falar?É sobre isso que o Copywriting Descomplicado se trata: a arte de persuadir por meio das palavras certas, usando técnicas que convencem até os mais teimosos.Ao longo deste livro, você verá: Por que algumas empresas, mesmo com um produto ruim, conseguem vender muito mais do que concorrentes melhores;Como o mercado nos persuade todos os dias (mesmo que não percebamos) por meio de nossos motivadores internos;Os principais gatilhos mentais e como eles impactam na nossa decisão de compra no dia a dia;As mais poderosas estruturas persuasivas que são capazes de tornar qualquer pessoa, uma máquina de persuasão;Um passo a passo que tem o poder de aumentar suas vendas, sem precisar contratar funcionários ou mexer no produto (apenas alterando detalhes da comunicação);De que forma a mente humana funciona no momento de decidir se vai ou não acreditar em um vendedor.E por aí vai! Copywriting Descomplicado foi o primeiro livro impresso do Brasil sobre o tema, portanto trata-se de um clássico e leitura obrigatória para profissionais de marketing, publicitários, empreendedores, vendedores, comunicadores, copywriters e, claro, qualquer pessoa que queira usufruir de todo o poder da persuasão. É o que você fala e o que você escreve que decide o rumo da sua vida. Pessoas persuasivas vão muito mais longe. E agora que você pode ter esse livro em mãos, não há limites para onde possa chegar. Boa leitura!

Operations Research and Decision Making: An IntroductionIn our daily lives, we are often faced with situations where we need to make decisions, big or small. Sometimes, we make small choices like what to eat or where to go, while other times, we need to make decisions on serious matters like business, health, or policy. At such times, we try to consider all sides of the issue, gather information, and select the best option. However, the consequences of these decisions can often be far-reaching, and making a wrong decision can lead to losses.This is where operations research (OR) can help us. OR is a scientific discipline that uses mathematical modeling, data analysis, and optimization techniques to select the optimal or best option when faced with limited resources. It helps us make informed and data-driven decisions, even in uncertain situations.Definition of OROperations research is a scientific discipline that uses analytical techniques, mathematical modeling, and optimization methods to make optimal decisions for individuals, groups, organizations, or society. It uses systematic methods to make objective and data-driven decisions by making the best use of available limited resources.OR ApplicationsOR has a wide range of applications in a variety of fields, including:· Business: OR is used to improve efficiency, productivity, and profitability in businesses. For example, OR can be used to optimize production schedules, inventory levels, and transportation routes.· Healthcare: OR is used to improve the quality of care and efficiency of healthcare systems. For example, OR can be used to allocate resources, plan staffing, and develop treatment protocols.· Government: OR is used to improve public policy and decision-making. For example, OR can be used to allocate funding, plan transportation systems, and manage disasters.

Are you a retiree looking to generate more income and find creative fulfillment? Look no further than 'DESIGNING WEALTH: A Retiree's Guide to More Income and Creative Fulfillment'! This comprehensive guide provides 12 chapters of valuable information on how to make the most of your retirement years and achieve financial security while pursuing your passions. The book covers a wide range of topics, including **selling products**, **part-time work**, **marketplaces**, **e-books**, **online courses**, **digital art and prints**, **custom crafts and handmade goods**, **calendars and planners**, **travel planning services**, **virtual tours and classes**, and **fitness, wellness, and meditation guides**.Get your creative juices flowing and then unleash them on the world. There is a market just waiting for you to offer crafts and digital products that will bring joy to people's lives, and yours.This 6-book series, EXTRA RETIREMENT INCOME IS SEXY, has been written to provide seniors and retirees with opportunities for additional income and wealth building. But some of the biggest benefits will come from the connection to other people, the sense of accomplishment and the creativity and inspiration that results from these activities. This is the perfect resource to help you find financial independence. Start increasing the riches in your life today.

Le marché indien de la vente au détail est caractérisé par des formats organisés et non organisés. Les deux formats ont leurs opportunités et font face à des défis tels que la durabilité et la concurrence du marché. Le commerce de détail traditionnel est considéré comme une activité économique importante et une source substantielle d'emplois. Cependant, ce segment souffre d'énormes insuffisances, ce qui fait que les consommateurs restent insatisfaits et que les fournisseurs obtiennent souvent des prix bas pour leurs produits, ce qui est considéré comme injuste. En revanche, le commerce de détail organisé offre un plus grand choix de produits aux consommateurs, des prix plus bas et une expérience d'achat amusante. Les agriculteurs disposent ainsi d'un canal alternatif pour vendre leurs produits à des prix plus élevés.