Marketing

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

A short and powerful guide to understanding branding and building successful brands.

Unlock unlimited growth potential for your business using your biggest advocates: your customers. Being a truly customer-centric organization goes beyond just having a customer success function. This book talks about some strategies that will help you adopt a company-wide customer-first mindset to fuel your growth.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in advertising. A study of integrated marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real--¡life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab-« Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

The indispensible follow-up to the over 3.6-million-copy-selling Blue Ocean Strategy.

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.

Escape The 9-5 Rat Race With Side HustlesMy name is Anthony Pham and believe it or not just a couple of years ago I was stuck in a dead end job, barely making enough to get by and all around hated the thought of getting up for another ungrateful day of work. Fast forward to today and I'm a successfully established solo entrepreneur with a steady stream of income that literally generates itself with minimum effort!How did I do that? Well, with this side hustle book I'll tell you the secret to success along with what you need to do in easy to follow steps so that you too can escape the 9-5 Rat Race we're all caught up in.Who Is This Side Hustle Book For?Whether you need a few extra bucks or just want to get out of your repetitive day to day life by breaking free from the chains of your job, this book is definitely going to be worth every second.This is a book that is simply a must read for anyone that wants to go down the entrepreneurial path, follow their passion and do what they always wanted while still making enough on the side to support doing what they love or even make their own multimillion empire! What You'll Be Able To AccomplishIt will help you started on your path to becoming financially independent by using my life as an example. Inside you'll find detailed explanations of how I got to where I am today and how you can do the same without making the same mistakes I made!By following the advice and techniques in this book you can:Embrace the entrepreneurial mindset and find success where others might not Develop actual useful skills that will help you establish lucrative side income Establish a successful flow of income and gain your freedomThere's no risk, no shady practices and definitely no time wasting. Act now and take control of your life to live it the way you've always wanted.

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.Zyman explores such topics as: Why feel-good marketing is pointless unless it results in salesWhy marketing is a science not an artHow a well-honed strategy is more important to success than what ads sayAnd much more

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions - Corporate Identity is a broad introduction on identity design (not branding - don't worry, you'll learn the difference).

In todays lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and its rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others dont?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.In three parts, Product Leadership helps you explore:Themes and patterns of successful teams and their leaders, and ways to attain those characteristicsBest approaches for guiding your product team through the startup, emerging, and enterprise stages of a companys evolutionStrategies and tactics for working with customers, agencies, partners, and external stakeholders

Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.