Marketing

Uncover the transformative power of inclusive digital practices with this immersive guide that takes you on a journey into the heart of accessible marketing. A must-read for every career professional, it masterfully blends theory with practical insights, enabling you to create strategies that reach, resonate with, and respond to diverse audiences. From understanding the basics of accessibility to delving into the depths of platform-specific features, each chapter illuminates a different facet of this critical field. Learn how to harness the strengths of AI, voice technology, virtual reality, and augmented reality to facilitate more engaging, inclusive, and user-friendly experiences. Analyze both successful and failed attempts at accessible marketing, extracting invaluable lessons from real-world scenarios. Formulate and implement your own strategies, equipped with the knowledge of the tangible benefits that an inclusive approach can bring. Beyond the 'how-to', the guide addresses the 'why', fostering a company culture that values accessibility. Reflect on the impact of these practices and look forward to their future, enriched by the glossary of terms, checklists, and resource recommendations included for your ongoing journey. This is more than just a book-it's an engaging roadmap to an accessible and inclusive digital world that benefits us all. Join the journey and help shape a digital future that truly speaks to everyone.

Are you struggling to keep up with the ever-changing needs and preferences of your customers? Do you want to deliver personalized experiences that drive greater customer loyalty and satisfaction? Discover the power of ChatGPT and natural language processing in enhancing your digital marketing strategiesIn today's digital age, businesses need to stay ahead of the competition by delivering personalized experiences that meet the evolving needs of their customers. ChatGPT is an advanced AI language model that can be used to enhance digital marketing efforts through the use of natural language processing (NLP) techniques. In this practical guide, you will learn how to use ChatGPT to gain insights into customer behavior, preferences, and needs, and create personalized experiences that drive greater customer loyalty and satisfaction. Starting with an overview of ChatGPT and NLP, the book covers a range of topics, from building chatbots and recommendation engines to generating content and analyzing sentiment. Each chapter follows a step-by-step approach, with practical examples and writing prompts for AI writing tools to help you put theory into practice. With this book, you will:- Understand the basics of natural language processing and how ChatGPT works- Build a chatbot and integrate it into your website or social media channels- Develop a recommendation engine to provide personalized product recommendations for your customers- Generate engaging and relevant content for your website, blog, or social media channels- Analyze sentiment to improve your customer service or brand reputation- Explore advanced topics such as topic modeling and speech recognition to further enhance your digital marketing strategies- Whether you are a marketing professional, business owner, or anyone looking to enhance their digital marketing efforts, this book provides a practical and comprehensive guide to using ChatGPT and NLP to create personalized experiences for your customers.

Are you tired of staring at a blank screen, struggling to find the perfect words to engage your readers? Then it's time to go beyond ChatGPT to Google Bard AI with this expansive training guide. You will not find this extensive information in this course on a YouTube channel. This material is a treasure trove of knowledge, covering all the topics that are currently in high demand, such as: What is Google Bard AI?Enhancing accessibility and inclusion with Google Bard AI.How to get started with Google Bard AI?Exploring the ethical implications of Google Bard AI.What are the fundamentals of natural language processing?What are the future trends and predictions for Google Bard AI?How to handle challenges and ethical considerations in Google Bard AI.From simple tasks like planning events and drafting invitations to asking questions about complex topics, Bard is the new addition to AI chat services that are set to disrupt digital communication. Here are some of the functions that Bard can perform: Answer questions informatively, even if they are open-ended, challenging, or strange.Generate different creative text formats, like poems, code, scripts, musical pieces, emails, letters, etc.Translate languages.Write different kinds of creative content.Follow instructions and complete requests thoughtfully.Use its knowledge to answer questions comprehensively and informally. Here are the chapter lessons covered in our master course:IntroductionChapter 1- Google Bard AI: An OverviewChapter 2- Getting Started with Google Bard AIChapter 3- Fundamentals of Natural Language ProcessingChapter 4- Bard vs. ChatGPT: What's the difference?Chapter 5- Google Bard AI APIs and ToolsChapter 6- Training Custom Google Bard AI ModelsChapter 7- Advanced Techniques in Google Bard AIChapter 8- Real-world Applications of Google Bard AIChapter 9- Practices & Tips for Google Bard AI DevelopmentChapter 10- Troubleshooting ProblemsConclusionNow all you need to do is, grab this excellent info guide and get ready to learn the ability of Google Bard AI to provide poems, code, scripts, musical pieces, emails, letters, etc.

The Art of Propaganda: Mastering the Techniques of Persuasion is a comprehensive guide to understanding the different types of propaganda and how they are used to influence individuals and groups. This book covers the history of propaganda from ancient times to modern-day propaganda techniques. It explores the different types of propaganda, including emotional appeals, fear tactics, and logical arguments. It is a valuable resource for anyone interested in understanding the power of propaganda with its impact on society.

La culture cubaine, avec son immense richesse et diversité de traditions et de coutumes, son histoire et son peuple, en tant que nation de la région des Caraïbes, est l'atout le plus précieux pour le développement du tourisme. Les institutions du tourisme et de la culture ont pour mission d'identifier, de différencier et de valoriser les produits touristiques et culturels de ce pays, en impliquant tous les acteurs concernés dans la préservation du patrimoine culturel, par le biais de projets communautaires, en tant qu'expression authentique de la présence organique de la culture populaire et traditionnelle. L'objectif de ce travail est de proposer des programmes d'échange culturel, par le biais de projets communautaires, avec différents segments des marchés extérieurs pour le développement d'un tourisme culturel durable.

This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive.Given its scope, the book will be of interest to researchers and professionals who are involved in digitalisation in the mobility service industry.

If you want your business to grow, effective marketing is crucial. But that doesn't mean you have to spend a ton of time on your marketing - even if you're a solopreneur. Do you dream of business growth, but aren't gaining traction? Does the thought of tackling your marketing feel daunting? Or, do you understand the importance of effective marketing, but simply don't have the time to get it done? There's good news! Marketing doesn't have to be so overwhelming, confusing, and complicated. Say goodbye to the confusion and complexity that has held you back, and say hello to a clear, actionable roadmap for business growth.In this transformative book, author Amanda Warfield takes you on a journey to demystify marketing with simplicity as your guiding principle. You'll walk away with a clear, concise, and personalized marketing strategy designed specifically for your entrepreneurial journey. You don't need a Masters of Business Administration (MBA) or a background in business to tackle your marketing head-on thanks to the strategies and techniques in this book that deliver real results.No longer will marketing feel like an insurmountable mountain; instead, it will become an easily manageable and integral part of your business. Take your content from non-existent or inconsistent, to a true tool to grow your business by Chasing Simple Marketing.

This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter.Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter.With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

La Tunisie:est un pays d'Afrique du Nord situé sur la côte méditerranéenne et en bordure du désert du Sahara. Le musée national du Bardo à Tunis, la capitale, expose des pièces archéologiques allant des mosaïques romaines à l'art islamique. Le quartier de la Médina, avec son souk animé, encercle l'imposante mosquée Zitouna. À l'est, sur le site de l'ancienne cité de Carthage, se trouvent les thermes d'Antonin et d'autres ruines, et le musée national de Carthage et ses nombreux objets.

Le Portugal est un pays situé au sud-ouest de l'Europe, sur la côte atlantique. Le pays est connu pour ses belles plages, son patrimoine historique et culturel, sa gastronomie et ses vins. Avec une superficie de 92 212 km² et une population de 10,3 millions d'habitants, le Portugal est un pays relativement petit, mais avec une grande variété de paysages et d'attractions touristiques. Le Portugal possède de nombreuses attractions touristiques, notamment des sites historiques, des musées, des parcs naturels et des monuments. Les attractions les plus populaires sont le monastère des Hiéronymites, la tour de Belém, le château de Saint-Georges, le pont du 25 avril, l'océanarium de Lisbonne, le parc naturel de la Ria Formosa, les grottes de Benagil, et les vignobles de la région du Douro.

Le livre traite du comportement d'achat des produits sportifs dans le monde entier. Il a été constaté que la qualité des marques étrangères était généralement supérieure à celle des marques locales. L'étude du comportement des consommateurs est importante car, grâce à cette technique, le spécialiste du marketing peut comprendre ce qui affecte les décisions d'achat des consommateurs en comprenant comment les consommateurs choisissent un produit qui est nécessaire et les produits qui sont dépassés.

O livro trata do comportamento de compra de produtos desportivos em todo o mundo. Verificou-se que a qualidade das marcas estrangeiras era geralmente mais elevada e superior à das marcas locais. Estudar o comportamento do consumidor é importante porque, com esta técnica, o comerciante pode compreender o que afecta as decisões de compra do consumidor, entendendo como os consumidores escolhem um produto que é necessário e os produtos que estão ultrapassados.

El libro trata sobre el comportamiento de compra de productos deportivos en todo el mundo. Se descubrió que la calidad de las marcas extranjeras era generalmente superior a la de las marcas locales. Estudiar el comportamiento del consumidor es importante porque, con esta técnica, el vendedor puede entender qué afecta a las decisiones de compra del consumidor, comprendiendo cómo eligen los consumidores los productos que necesitan y los que están pasados de moda.

Il libro riguarda il comportamento di acquisto dei prodotti sportivi in tutto il mondo. È emerso che la qualità delle marche straniere è generalmente superiore a quella delle marche locali. Lo studio del comportamento dei consumatori è importante perché con questa tecnica il marketer può capire cosa influisce sulle decisioni di acquisto dei consumatori, comprendendo come questi ultimi scelgano i prodotti necessari e quelli obsoleti.

"Through exotic storytelling, human behavior insights, and proven design techniques, Kevin Kelley-an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of "convening"-unfolds why physical places are essential to civil society, business, and community"--

Digital out-of-home media today has become a rapidly advancing, increasingly profitable medium. We believe this media and advertising channel will continue to benefit from quickly progressing professional audio visual technology. These advances combined with public acceptance of digital communication and the populations yearning to engage in activities outside of their homes will fuel progress and profitability for the foreseeable future.

The current version of the Apple maps application locates the vendors with the fixed pin which they registered at the beginning, which does not help hawkers who move around continuously. The active hours of the business are static but usually active hours differ from standard ones. If active hours update dynamically, users get to decide which vendor to visit at that instant of time and vendors can welcome customers all the time they are open. Vendors have option to exhibit items and their corresponding selling prices, which users can view, compare and plan their visit accordingly. The proposed system helps by including a few features which help small temporary vendors like fruit and vegetable vendors, handicraft sellers, food truck owners, who do not have a way to list their businesses anywhere to let customers know at what time and place they would be available. They have a temporary setup and visit only for a few hours on certain days. The hawkers can publish their schedules on Web Application and check-in (and check-out) once they are available at that place so that nearby customers can know the location of the stall and the items available.

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. ¿Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.

"A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you're an email pro or just starting out."- Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it's very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of yourhard-earnedsignups.Do you just let them go?Email marketing is one of the highest leverage activities in a SaaS business. It can help:increase onboarding and trial conversions;reduce churn; andgrow monthly recurring revenue (MRR).By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That's the beauty of automation. It's also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in:product onboarding completion;engagement;sales; andupgrades to annual subscriptions.We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than:Investing in more ads;Building new features hoping they'll drive engagement;Redesigning at the cost of trial and error.You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line.The SaaS Email Marketing Playbookincludes everything I would have loved to know about emailbeforeI got started at LANDR:how and when to create new emails or In-App messages to influence your users' behaviors and purchase decisions;how to double, triple, or quadruple the performance of every single email you send;how to stand out in an increasingly more crowded inbox; andhow to create processes and structure to systematically grow the performance of an email marketing program.The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others.You don't need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email.The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program.- -The SaaS Email Marketing Playbookwas written for businesses with clear signs of Product-Market Fit, that are:selling to consumers or businesses;charging monthly or yearly subscription fees;generating more than $2k MRR; andadding at least 200 email signups per week.

Quelle que soit la qualité de votre produit, il est fort probable que 40 à 60 % des personnes qui l'utilisent pour la première fois n'y reviennent jamais. Vous risquez donc de perdre jusqu'à 60 % de vos inscriptions acquises à la dure. Est-ce que vous les laissez simplement abandonner votre produit ?Le courriel est une des activités qui a le plus grand potentiel d'impact dans une compagnie SaaS.Il peut aider à :augmenter les conversions et le taux de complétion de l'onboardingréduire le taux de désabonnementaugmenter les revenus mensuels récurrents (MRR)En introduisant une campagne aujourd'hui, vous pourriez augmenter considérablement vos conversions et bénéficier de cette augmentation de manière prévisible et répétée, semaine après semaine. C'est la beauté de l'automatisation. C'est également de cette manière que nous avons créé chez LANDR un programme d'upsell qui générait jusqu'à 42 % des achats d'abonnements hebdomadaires. Lorsque je me suis joint à LANDR, nous n'envoyions que 3 courriels automatisés. En nous concentrant sur l'envoi du bon courriel au bon utilisateur au bon moment, les performances ont grimpé en flèche, avec une augmentation de :la complétion de l'onboarding du produitl'engagement des utilisateursles ventesl'achat d'abonnements annuelsNous avons fait beaucoup d'erreurs en cours de route (notamment l'envoi de 85 000 courriels aux mauvais utilisateurs...). Il aura fallu beaucoup d'essais et d'erreurs, de longues heures au bureau et de nombreuses recherches exhaustives sur l'internet, mais les résultats étaient évidents... Le courriel était plus efficace pour générer des revenus que :Investir dans l'achat de nouvelles publicitésCréer de nouvelles fonctionnalités en espérant qu'elles suscitent l'engagement des utilisateursRepenser et re-concevoir le produit à coûts d'essais et erreursVous pouvez apprendre l'email marketing SaaS à la dure comme nous, ou vous pouvez passer en tête de liste. Le Guide de l'Email Marketing SaaS contient tout ce que j'aurais aimé savoir sur le courriel avant de débuter chez LANDR :comment (et quand) créer de nouveaux courriels ou des messages In-App afin d'influencer les comportements et les décisions d'achat des utilisateurscomment doubler, tripler ou quadrupler les performances de chaque courriel que vous envoyezcomment se démarquer dans des boîtes de réception de plus en plus encombréescomment créer des processus et une structure qui vous permettent d'améliorer systématiquement les performances de votre programme de marketing par courrielLe livre comprend également sept analyses immersives afin de vous aider à définir vos séquences d'onboarding, d'upsell, de rétention, de recommandation et de réactivation. Vous n'avez pas à être un maître de la rédaction (ou d'en avoir un(e) dans votre équipe) pour envoyer des courriels efficaces.Le Guide de l'Email Marketing SaaS contient tout ce dont vous avez besoin pour planifier, élaborer et optimiser votre programme de marketing par courriel.

Do you STRUGGLE with meeting new people and knowing how to effectively network while maintaining AUTHENTICITY and overcoming roadblocks to successfully build PROFITABLE lasting relationships with others?Are you always wondering why OTHER PEOPLE seem to get all the breaks and favors while YOU WORK HARD and never seem to get a break?Well this is the book for you!Those OTHER PEOPLE are not just in the RIGHT PLACE at the RIGHT TIME but knowingly or unknowingly, they UNDERSTAND how to network properly! It does not matter if you are a Professional, Entrepreneur, Business Owner, Homemaker, or Community Leader, EVERYONE can benefit from Networking successfully! LEARN HOW TO:Increase Your Visibility & CredibilityNegotiate Better Pay, Raises, Positions, & PromotionsSave THOUSANDS hiring right the first timeDrive Positive Change & EngagementGet your ideas in front of the right peopleGet "Tapped on the Shoulder" for the RIGHT opportunities and more!Over 100 pages of tips, tricks, and powerful wisdom to help you to start winning in the game of life with networking success!

Advertising Strategy - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Digital Marketing and Business Development. 1)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 2)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!

Reputation Management - 3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing. 1)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! 2)SOCIAL MEDIA MARKETING:7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN:Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social mediaAnd much more! 3)CONTENT MARKETING:7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. YOU'LL LEARN:What content marketing is, how it began, and what it has achieved to date for companiesUnderstanding the value proposition of content marketingHow to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitorsUnderstanding the different types of content and how they work best to pursue some goals rather than othersHow to set-up a road map to navigate your way to set up a content marketing planUseful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven contentDetails of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journeyDelivering the right sort of content that not only captivates your audience but also leads to salesThe right content channels for your contentThe seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential salesAnd much more!

Viral Marketing - 3 Manuscripts in 1 Book, Including: Digital Marketing, Social Media Marketing and Business Development. 1)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 2)SOCIAL MEDIA MARKETING:7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN:Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social mediaAnd much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!