Marketing

Forschungsarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, , Sprache: Deutsch, Abstract: Ziel dieser Fallstudie ist der geeignete Transfer von Theorie in Praxis anhand eines konkreten Beispiels. In dieser Arbeit liegt der Fokus auf der gezielten Erweiterung der IT-Infrastruktur durch Werkzeuge im Kontext von Big Data Analytics. Die Analyse von Nutzungsdaten der Kunden und die daraus gewonnenen Informationen sollen den Absatz im Online-Shop steigern. Neben der Beschreibung und Auswahl von geeigneten Werkzeugen wird auch ein Projektplan erstellt.Im Rahmen des Studiums "Digital Business Management" mit dem Schwerpunkt "Data Science" wird eine Fallstudie bearbeitet. Die iu - internationale Hochschule stellt drei Varianten zur Bearbeitung des Moduls "Data Analytics und Big Data" zur Verfügung. Dabei kann nur auf einen begrenzten Bereich von "Data Analytics und Big Data" eingegangen werden. In dieser Arbeit wird die "Aufgabenstellung 3: Global Retail AG" bearbeitet. Es handelt sich um eine fiktive Aufgabenstellung, die eine praxisnahe Erarbeitung ermöglichen soll. Im Beispiel der "Global Retail AG" wird eine neue Stelle als Produktmanager angetreten. Die "Global Retail AG" ist ein weltweit agierender Online-Versandhändler und betreibt mehrere Online-Shops als eigene Marke, die sich auf verschiedene Segmente spezialisiert haben. Die komplette Logistik und Zahlungsabwicklung läuft zentral über die "Global Retail AG". Die Unternehmensleitung möchte mithilfe von innovativen Digitalisierungsprojekten den Absatz der angebotenen Waren in den Online-Shops steigern. Big Data Analytics wurde als technologisches Schwerpunktthema ausgewählt.

Scopri il segreto per trasformare i tuoi lettori in fan accaniti e vendere copie come se piovessero, grazie a questa guida di copywriting irriverente e tagliente come un rasoio! Hai appena scritto un libro che è una bomba, ma ti ritrovi a fissare lo schermo, sconfitto dal temutissimo compito di creare un blurb? Congratulazioni, sei nel posto giusto! Con un pizzico di humor e un linguaggio semplice, questo manuale ti guida passo passo verso la conquista del mondo (o almeno di Amazon e delle altre piattaforme di self-publishing)!Dall'arte di scrivere un blurb che catturi l'attenzione fino all'ottimizzazione della tua pagina prodotto Amazon, passando per il coinvolgimento dei lettori e l'uso sapiente di formule di copywriting, questa guida è la chiave per sbloccare il potere del tuo libro e convincere i lettori a premere il magico bottone "Acquista ora". Mentre procedi in questa avventura piena di sarcasmo e consigli pratici, scoprirai: Come creare una biografia d'autore che ti farà sembrare interessante anche se sei un eremita solitario.Il segreto per utilizzare l'intelligenza artificiale nel copywriting senza trasformarti in un robot.Le formule di copywriting che fanno impazzire i lettori e li portano a comprare i tuoi libri a frotte.Comprendere la psicologia dei lettori per invitarli all'acquisto senza infastidirli.Come affrontare le temute ma sperate recensioni.PNL per scrittori arditiI trucchi per una newsletter di successoE molto, molto altro! Sei pronto a diventare il maestro del copywriting che il tuo libro merita e a conquistare il cuore (e il portafoglio) dei lettori in tutto il mondo? Allora preparati a ridere, imparare e vendere come un vero pro.

Como escribir guiones de televisión. Ampliables y Modificables.Proyecto Completo con Sinopsis y Story Line.Cómo presentarlos a una productora o realizarlos usted mismo.Fácil y práctico. REALIZABLE EN CUALQUIER PAIS.Importante: Este pequeño manual, es para emprendedores o nuevos escritores. Profesionales necesitarán uno más completo.

Cómo Vender Tus Libros en todas las PlataformasManual de Trabajo para EscritoresCometí muchos errores mientras aprendía, todavía lo hago, cometer errores y aprender. Tuve dos cuentas de Twitter, las abandoné, para el colmo de males no recuerdo con qué casilla de email hice el registro ni sus contraseñas; aprendí, sin embargo, que no hay que liarse desde el principio, y que es más práctico tener una sola cuenta con la misma contraseña e inscribirse en todas las demás con esas mismas. Por otro lado, Google se pone pesado al ver que repetís la misma contraseña en distintas cuentas y te pide que le eches un ojo; no le des importancia, siempre y cuando tu contraseña maestra sea excelente, y no pepeypepa2023, peor aún, si te llaman así tus amigos a vos y a tu esposa: -¡Hola Pepe!; ¡qué tal, Pepa! ¿En qué año estamos?Cerré mi red social Facebook, y cree una nueva. Ya sé que hay especialistas en Marketing para redes, solo que no es lo mío, encontré que ser visible me da ventas sin dedicarle tanto tiempo a las publicaciones constantes, donde hacen comentarios, hay que responder y colocar una foto con cara feliz regularmente, igual en Instagram, comenzás a obsesionarte con tus seguidores, y de Twitter ni hablar, su dinamismo es tal, que al menos tenés que hacer de 3 a 5 publicaciones diarias, una esclavitud total. Por otro lado, si tu habilidad son las redes sociales, sacale provecho, lo que estoy diciendo aquí es que no es mi fuerte, me van mejor los videos y audiolibros. Buscá tus Fortalezas en todo, anillo que no te quepa en el dedo, desestimalo y colocate otro. Confieso que hace 3 años que publico con fiereza, al mismo tiempo que comencé a crear mi araña porque me daba cuenta que no era visible más que para un grupito reducido que no me compraban nada, también hice mal mi araña en el proceso, apunté todos los errores, los corregí gradualmente, comencé a tener más ventas, la araña funciona y eso me deja más tranquilo, los ingresos extras calman la ansiedad de cualquiera, sabés que no estás trabajando sin resultados, tus libros por años estarán a la venta, y ya están escritos, ingresarán más regalías con el tiempo, no son perecederos como las frutas y las verduras, y si de a poco te hacés conocido, o ganás un concurso menor, más ingresos todavía, igualmente tenés que tener paciencia y discernimiento, hay que prestar atención a lo que nos funciona e intentar abarcar todos los frentes posibles para promover nuestras obras.Te invito a que dejes de investigar a ciegas y sepas Cómo Vender Tus Libros en todas las Plataformas. Visita mi canal de videos para más detalles. Daniel Carballo Escritor.

Bachelorarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, , Sprache: Deutsch, Abstract: Diese Bachelorarbeit geht der Forschungsfrage nach, inwieweit das Material und die Gestaltung der Produktverpackung von Reinigungsmitteln die nachhaltige Kaufentscheidung beeinflussen. Dabei wird deutlich, dass die Verwendung bestimmter Verpackungsmaterialien, sowie von Farbtönen und Bildelementen, den Produkten eine subjektiv nachhaltigere Wirkung verleiht. Verbraucher:innen wünschen sich zudem nachvollziehbare und transparente Kriterien für die Kennzeichnung von nachhaltigen Produkten und unabhängige Logos und Gütesiegel. Abschließend benennt diese Forschungsarbeit Handlungsempfehlungen für die nachhaltige Verpackung von Produkten.Mit Wasch-, Putz- und Reinigungsmitteln (WPR) wurden im Jahr 2021 rund 1,26 Milliarden Euro umgesetzt. Genau wie andere Konsumbereiche, von Lebensmitteln bis zur Kleidung, unterliegt auch dieses Produktsortiment dem immer stärkeren Wunsch von Verbrauchern nach mehr Nachhaltigkeit. Dies führt inzwischen dazu, dass viele Konsument:innen ihre Kaufentscheidung vom Grad der Nachhaltigkeit des jeweiligen Produktes abhängig machen.

Transform your sales ability with disruptive, norm-shattering strategies found in a three-role framework."Selling Keeps You Broke" is designed to completely disrupt the laws of the average and shatter the one-dimensional approach to selling, catapulting hungry sales professionals to elite levels. What you'll learn:Disrupt the status quo in the ever-changing sales landscape with the most effective sales strategies, actionable frameworks, and guiding principlesDive into The Triple C Path to Victory, a 3-role embodiment for explosive sales results: The Creator, The Closer, and The Care ChampMaster the complexities of mindset, opportunity creation, closing techniques, and customer serviceSustain high-performance levels with an eye-opening perspective on caring for your customer.A valuable resource for novices and seasoned sales professionals alikeAbout the Author:Kash Hasworth is a prominent and experienced leader in sales, marketing, culture development, and scalability, with a fierce passion for relentless execution and disruptive results. After scaling a wireless franchise to a staggering 28 locations, he dove headfirst into the renewable energy arena.Earning his wings from ground level in a new industry, Kash rapidly climbed to the #1 spot in personal sales for one of the largest solar companies in the nation in his first year, displaying great strengths of adaptability and universal sales application.His experience propelled him to join the top 1% of earners in the solar industry in his first year before branching out to establish his own company. Now serving as Solar Ignite Group founder and CEO, he strives to empower and elevate others. As he takes his years of experience and pours it into an easily digestible and actionable book, he arms his readers with a foolproof strategy to catapult them to the forefront of their industry.

Are you tired of hearing the phrase "Sorry about the wait" from service staff? Do you want to accelerate the time from order to service delivery while also improving customers' experience? If so, then SORRY ABOUT THE WAIT is the book for you. In this practical guide, experienced industrial engineer, Eduardo J. Estrada, shares proven Lean Manufacturing concepts and tools that can be applied to hospitality and small business processes to reduce wait times and enhance customer satisfaction. With a simple and easy-to-follow approach, this book encourages readers to start with the basics and build their way up. Each tool and technique are explained in detail, with examples of how they can be applied. Whether you are a small business owner or a hospitality professional, this book will help you achieve your goals and create a culture of continuous improvement. Some of the key topics covered in this book include:Understanding the importance of wait times and customer experienceIdentifying and eliminating waste in your processesStreamlining your operations for efficiencyImplementing visual management and standard workCreating a culture of continuous improvementDon't wait any longer to improve your business operations and enhance your customers' experience. Order SORRY ABOUT THE WAIT today and start putting these tools and techniques into practice. Share your journey and successes with your team, and together, you can create a culture of continuous improvement that will benefit your business and your customers alike.

"Market Research Made Easy with TAM" is an accessible and comprehensive guide to using Total Addressable Market (TAM) analysis for effective market research. In today's business landscape, companies must understand their market and customers to stay ahead of the competition. With the increasing availability of data and analytics tools, TAM analysis has become an essential tool for businesses to identify potential growth opportunities and manage risks associated with investment decisions.This book provides a step-by-step guide to conducting TAM analysis, including how to estimate market size, identify growth opportunities, and manage risks effectively. With real-world examples and practical tips, this book is designed to help businesses of all sizes, from startups to established corporations, understand the market and develop strategies that align with market trends and customer needs.Whether you are a business owner, marketer, or investor, "Market Research Made Easy with TAM" is an essential resource for anyone looking to gain a competitive advantage in today's fast-paced business landscape. With this book, you can learn how to use TAM analysis to make informed decisions, drive innovation, and achieve long-term success.

Logistics is a critical aspect of modern business, and its effective management is essential for companies to remain competitive in today's global marketplace. Logistics Management: Principles, Strategies, Technologies, Terms, and Q&A is a logistics guidebook that explores the various functions of logistics management, including transportation, distribution, inventory management, warehousing, supply chain management, logistics questions, answers, terms, and performance measurement. This logistics management books provides readers with a detailed understanding of the key principles and strategies of logistics management, and how they can be applied to enhance the operational efficiency of their organizations. It covers the latest trends and technologies in logistics, including the use of automation, artificial intelligence, and blockchain, and explains how these innovations can be leveraged to improve logistics performance and sustainability.The logistics books also provide insights into the various types of logistics outsourcing and the factors that organizations should consider when outsourcing their logistics operations. It also explores the importance of logistics sustainability and provides strategies for improving the environmental and social impacts of logistics. With case studies and examples from real-world logistics operations, terms, and interview Q&A this logistics management book provides readers with practical insights and recommendations for enhancing their logistics operations. It is a valuable resource for students, academics, and professionals in logistics management, as well as for anyone interested in understanding the key principles and strategies of logistics management.

No business today can afford to ignore two very important people -2C's: Your Customer and Your Competitor! The person in front of you is your Customer, and if this person is not treated well, then the person behind you (Your Competitor!) is waiting to grab him as he drops from your list!Therefore knowing how to win and retain customers is the single most important business skill that anyone can learn. The business world makes way for the person who brings in the business and the money…and that's the person who wins and keeps customers. In today's service-oriented economy, excellent service is more than a competitive weapon-it's a survival skill but distressingly only a few organizations are really delighting their customers. Rest assured that if you don't provide this excellent service, someone else would!"Take G.R.E.A.T C.A.R.E!- The Ultimate Guide to Great Customer Service" will help you do just that! It will help create a memorable experience for every customer, by exceeding expectations and going beyond satisfying their needs- making it easy to do business…thereby making everybody win! The Customer, your Company and the Employees!Here are the KEY ContentsThe Importance and Benefits of Providing Great Customer ServiceHow Customers are lost!How valuable are Customers and what do they really wantYOU are the KEY! Attributes of a Customer Service ProfessionalConducting and Presenting Yourself as a Customer Service Professional!Steps to a Professional Customer Service CallProfessional Telephone SkillsHandling Complaints and Irate CustomersSteps to Improving your Service-Setting StandardsLearning to Manage Stress for continued SuccessA Final Word!About the Author

In einer Welt, in der die Konkurrenz immer grösser wird, ist es entscheidend für Unternehmen, eine erfolgreiche Marke zu etablieren und auszubauen. Doch wie schafft man es, eine Marke aufzubauen, die in den Köpfen der Kunden verankert ist und einen hohe Wiedererkennungswert hat? Wie erweitert man eine Marke erfolgreich in neue Märkte und Produktkategorien? In diesem Buch erfahren Sie alles, was Sie über Brand Creation und Brand Expansion wissen müssen. Wir zeigen Ihnen, wie Sie eine erfolgreiche Marke aufbauen und ausbauen können,indem Sie die Identität und Werte Ihrer Marke definieren und die richtigen Marketingstrategien wählen. Sie werden lernen, wie Sie Ihre Marke in den Köpfen der Kunden verankern, eine emotionale Bindung aufbauen und so das Vertrauen Ihrer Zielgruppe gewinnen.Ob Sie ein kleines Start-up oder ein großes Unternehmen führen, dieses Buch wird Ihnen helfen, Ihre Marke zu stärken und zu erweitern. Mit zahlreichen Fallbeispielen und praktischenTipps zeigt Ihnen dieses Buch, wie Sie eine erfolgreiche Marke aufbauen und ausbauen können. Werden Sie zum Branding-Experten und sichern Sie sich so den Erfolg Ihres Unternehmens.

The recent rise in digital literacy has led to an influx of investment in E-commerce firms, leveling the market for new players to set up their base, while churning out innovative patterns to disrupt old functioning. In 2022, the Indian ecommerce market is predicted to increase by 21.5%, reaching US$ 74.8 billion.Indiäs e-commerce market is expected to reach US$ 350 billion by 2030.In recent years India has experienced a boom in internet and smartphone penetration. The number of internet connections in 2021 increased significantly to 830 million, driven by the ¿Digital Indiä programme. Out of the total internet connections, ~55% of connections were in urban areas, of which 97% of connections were wireless. The smartphone base has also increased significantly and is expected to reach 1 billion by 2026. This has helped Indiäs digital sector and it is expected to reach US$ 1 trillion by 2030. This rapid rise in internet users and smartphone penetration coupled with rising incomes has assisted the growth of Indiäs e-commerce sector. Indiäs e-commerce sector has transformed the way business is done in India and has opened up various segments of commerce.

"Dos cliques às conversões: o guia definitivo das estratégias de comércio electrónico" é o livro que cada empresário em linha deve ter na sua biblioteca virtual. Nas suas páginas encontrará um guia completo e prático para aumentar as suas vendas online e transformar os seus cliques em conversões reais.Este livro é o culminar de anos de experiência no mundo do comércio electrónico, combinando as melhores práticas e estratégias que provaram ser eficazes no mercado actual. Aprenderá como optimizar as suas campanhas de marketing online, como melhorar a experiência do utilizador no seu website e como converter os visitantes em clientes fiéis.Com exemplos de casos reais e conselhos práticos, este livro é perfeito para qualquer pessoa que deseje melhorar a sua presença online e aumentar as suas vendas. Se está pronto para levar o seu negócio ao próximo nível,"De Cliques a Conversões" é o livro para si.Não espere mais! Obtenha a sua cópia agora e comece hoje mesmo a transformar os seus cliques em vendas reais.

"From clicks to conversions : the definitive guide to e-commerce strategies" est le livre que tout propriétaire d'entreprise en ligne devrait avoir dans sa bibliothèque virtuelle. Dans ses pages, vous trouverez un guide complet et pratique pour augmenter vos ventes en ligne et transformer vos clics en véritables conversions.Ce livre est l'aboutissement d'années d'expérience dans le monde du commerce électronique, combinant les meilleures pratiques et stratégies qui se sont avérées efficaces sur le marché actuel. Vous apprendrez à optimiser vos campagnes de marketing en ligne, à améliorer l'expérience utilisateur sur votre site web et à convertir les visiteurs en clients fidèles.Avec des exemples de cas réels et des conseils pratiques, ce livre est parfait pour tous ceux qui souhaitent améliorer leur présence en ligne et augmenter leurs ventes. Si vous êtes prêt à faire passer votre entreprise au niveau supérieur,"From Clicks to Conversions" est le livre qu'il vous faut.N'attendez plus ! Procurez-vous votre exemplaire dès maintenant et commencez à transformer vos clics en ventes réelles.

"Dai click alle conversioni: la guida definitiva alle strategie di e-commerce" è il libro che ogni imprenditore online dovrebbe avere nella propria biblioteca virtuale. Nelle sue pagine troverete una guida completa e pratica per aumentare le vendite online e trasformare i click in conversioni reali.Questo libro rappresenta il culmine di anni di esperienza nel mondo dell'e-commerce, combinando le migliori pratiche e strategie che si sono dimostrate efficaci nel mercato odierno. Imparerete come ottimizzare le vostre campagne di marketing online, come migliorare l'esperienza dell'utente sul vostro sito web e come convertire i visitatori in clienti fedeli.Con esempi reali e consigli pratici, questo libro è perfetto per chiunque voglia migliorare la propria presenza online e aumentare le vendite. Se siete pronti a portare la vostra attività a un livello superiore,"Dai clic alle conversioni" è il libro che fa per voi.Non aspettate oltre! Acquistate subito la vostra copia e iniziate a trasformare i vostri clic in vendite reali.

"From clicks to conversions: the definitive guide to e-commerce strategies" ist das Buch, das jeder Online-Unternehmer in seiner virtuellen Bibliothek haben sollte. Auf seinen Seiten finden Sie einen vollständigen und praktischen Leitfaden zur Steigerung Ihrer Online-Verkäufe und zur Umwandlung Ihrer Klicks in echte Konversionen.Dieses Buch ist das Ergebnis jahrelanger Erfahrung in der Welt des E-Commerce und kombiniert die besten Praktiken und Strategien, die sich auf dem heutigen Markt bewährt haben. Sie erfahren, wie Sie Ihre Online-Marketing-Kampagnen optimieren, die Benutzerfreundlichkeit Ihrer Website verbessern und Besucher in treue Kunden verwandeln können.Mit Fallbeispielen aus der Praxis und praktischen Ratschlägen ist dieses Buch ideal für alle, die ihre Online-Präsenz verbessern und ihren Umsatz steigern wollen. Wenn Sie bereit sind, Ihr Unternehmen auf die nächste Stufe zu heben, ist"From Clicks to Conversions" das richtige Buch für Sie.Warten Sie nicht länger! Holen Sie sich jetzt Ihr Exemplar und beginnen Sie noch heute, Ihre Klicks in echte Verkäufe zu verwandeln.

"Ot klikow k konwersiqm: okonchatel'noe rukowodstwo po strategiqm älektronnoj kommercii" - äto kniga, kotoruü dolzhen imet' w swoej wirtual'noj biblioteke kazhdyj wladelec onlajn-biznesa. Na ee stranicah wy najdete polnoe i prakticheskoe rukowodstwo po uwelicheniü prodazh w Internete i prewrascheniü klikow w real'nye konwersii.Jeta kniga - kul'minaciq mnogoletnego opyta raboty w mire älektronnoj kommercii, ob#edinqüschaq luchshie praktiki i strategii, dokazawshie swoü äffektiwnost' na sowremennom rynke. Vy uznaete, kak optimizirowat' marketingowye kampanii w Internete, kak uluchshit' pol'zowatel'skij opyt na washem sajte i kak prewratit' posetitelej w postoqnnyh klientow.Jeta kniga s primerami iz real'noj zhizni i prakticheskimi sowetami ideal'no podhodit dlq wseh, kto hochet uluchshit' swoe prisutstwie w Internete i uwelichit' prodazhi. Esli wy gotowy wywesti swoj biznes na nowyj urowen',"Ot klikow k konwersiqm" - äto kniga dlq was.Ne zhdite bol'she! Poluchite swoj äkzemplqr prqmo sejchas i nachnite prewraschat' swoi kliki w real'nye prodazhi uzhe segodnq.

"From clicks to conversions: the definitive guide to e-commerce strategies" is the book that every online business owner should have in their virtual library. In its pages you will find a complete and practical guide to increase your online sales and transform your clicks into real conversions.This book is the culmination of years of experience in the world of e-commerce, combining the best practices and strategies that have proven to be effective in today's market. You will learn how to optimize your online marketing campaigns, how to improve the user experience on your website and how to convert visitors into loyal customers.With real case examples and practical advice, this book is perfect for anyone who wants to improve their online presence and increase their sales. If you're ready to take your business to the next level,"From Clicks to Conversions" is the book you need.Don't wait any longer! Get your copy now and start turning your clicks into real sales today.

Are you tired of struggling to convert leads into sales? Do you feel like you're missing out on potential revenue because your sales funnel isn't optimized? Look no further than "Mastering Sales Funnels: From Lead Generation to Conversion."This comprehensive guide is a must-read for anyone looking to improve their sales funnel and increase their conversions. With expert advice on lead generation, lead nurturing, and effective conversion strategies, you'll be able to attract more leads and turn them into paying customers.Whether you're a seasoned sales professional or just starting out, "Mastering Sales Funnels" is the perfect resource to take your sales game to the next level. You'll learn how to identify your ideal customer, create a compelling offer, and use proven sales techniques to close more deals.But don't just take our word for it. Here's what others are saying about "Mastering Sales Funnels":"This book is a game-changer for anyone looking to improve their sales funnel." "If you're serious about improving your sales, you need to read this book."So why wait? Order "Mastering Sales Funnels" today and start seeing the results you've been dreaming of. Don't miss out on this opportunity to take your sales to the next level!"

The List Advantage: Unlocking the Power of List Building for Marketing Success is an essential guide for businesses of all sizes looking to effectively build and grow their email list to drive increased engagement and revenue. This comprehensive guide covers everything from the basics of list building to advanced strategies such as personalization, segmentation, and automation.Readers will learn how to create high-quality opt-in forms and landing pages, use lead magnets and freebies to incentivize sign-ups, craft effective welcome emails, and develop killer content to engage subscribers. The book also covers the importance of segmentation and personalization, and how to measure the success of your email marketing efforts using data and analytics.In addition, the book explores the role of social media, influencer marketing, and referral marketing in list building, as well as the benefits of offering lead magnets and freebies. Readers will also learn about email marketing regulations and compliance, and how to build trust and nurture subscribers over time.The future of list building and email marketing is also explored, including trends such as personalization, mobile optimization, integration with other channels, artificial intelligence and machine learning, data privacy, and interactive content.Written in an easy-to-understand and actionable format, The List Advantage is an essential resource for anyone looking to effectively build and grow their email list to drive long-term success in their marketing efforts. Whether you're a small business owner, entrepreneur, or marketing professional, this book will provide you with the strategies and tools you need to effectively reach and engage with your target audience through email marketing.

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So many B2B companies strive to achieve their growth ambitions by investing headlong into the latest marketing strategy or sales tactic, in the fervent belief that more activity produces more deals. But without a rock-solid market position and a core message that runs through the very fibres of your business presence, no amount of content, publicity, outreach or advertising will bring you the levels of success you desire. In MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You'll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience.Packed with practical advice and real world examples, MEHscapology shows you exactly how to ditch the dull, and earn the attention you deserve for your soon-to-be-thriving business.