Marketing

With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new businesses every day, turning a profit and having social impact. This book explores how a humanities background can enable entrepreneurs to thrive.

With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new businesses every day, turning a profit and having social impact. This book explores how a humanities background can enable entrepreneurs to thrive.

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.

This book examines the challenges and opportunities in the oil and gas industry, in the context of emerging markets and developing economies. It provides comprehensive coverage of the management and sustainability practices of the sector and the environmental impact and sustainability of resources.

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.

This volume explores the applications of narrative and storytelling in corporate, public health and political communications, and its implications for those fields.

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.

Digitalisation is becoming standard practice within the fashion industry, reinforced by the Covid-19 pandemic. Digital Fashion Innovations captures the state-of-art developments taking place in this multi-disciplinary field.

Digitalisation is becoming standard practice within the fashion industry, reinforced by the Covid-19 pandemic. Digital Fashion Innovations captures the state-of-art developments taking place in this multi-disciplinary field.

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

This workbook was created for those people who want to know more about Search Engine Optimization (SEO) but don't want to do the work. SEO is hard work and it does take time to see results but when set up correctly, it will increase your rankings to the point where it's almost doing the work itself. At the end of each chapter is an action step that I believe will help you gain a much better understanding of SEO. Like anything else, this book is only as good as the time you put into it.My intent on publishing this workbook is that business owners and leaders of non-profit organizations have a basic understanding of SEO so that even if you outsource the work, you're not in the dark. Enjoy the book.CJ Design & Consulting focuses on working with small business owners in retail, e-commerce, and education, as well as non-profit organizations, including those who work with veterans & animal welfare, who want to increase their rankings but don't want to do the work themselves. In addition, we have recently added a new service of website accessibility which is becoming more and more important for businesses of all sizes. Our staff is skilled in graphic design, website design/development, content marketing & social media marketing. Learn more at cjdesignandconsulting.com

For marketing, the study of behavior is primarily about understanding, predicting and controlling behavior. Objectively, there are currently several disciplines devoted to the study of behavior. These behavioral sciences include: political science, education, psychiatry, psychology, sociology, human ethology and anthropology.

Cet article développe un cadre conceptuel original pour comprendre la motivation comportementale moderne en étudiant le comportement en ligne et hors ligne des voyageurs du millénaire. La relation de ce groupe de style de vie avec les voyages et la technologie a redéfini la socialisation moderne, la consommation d'expériences et la motivation. L'article fournit une compréhension unique et approfondie d'un changement culturel moderne en matière d'identité, de statut et de valeurs. Les implications plus importantes de ce que ce changement de valeur culturelle signifie pour les entreprises sont abordées. Les parties prenantes reçoivent de nouvelles informations précieuses qui leur permettent d'envisager le positionnement des produits et des services. La présentation d'un nouveau modèle de motivation pour expliquer les récompenses motivationnelles est potentiellement révolutionnaire, car elle fournit un modèle comportemental permettant de comprendre les motivations modernes et est applicable aux domaines de la psychologie, de la sociologie, de l'anthropologie et est particulièrement utile dans le domaine des affaires. Bien que cette recherche ait été menée à petite échelle, elle révèle de nouvelles façons de penser sur la manière dont les individus perçoivent la valeur expérientielle à l'époque moderne.

Este documento desenvolve um quadro conceptual original para compreender a motivação comportamental moderna através do estudo do comportamento online e offline dos viajantes milenares. A relação deste grupo de estilo de vida tanto com as viagens como com a tecnologia redefiniu a socialização moderna, o consumo de experiências, e a motivação. O documento proporciona uma compreensão única e profunda sobre uma mudança cultural moderna na identidade, estatuto e valores. São abordadas maiores implicações do que esta mudança de valor cultural significa para as empresas. As partes interessadas recebem novos conhecimentos valiosos com os quais podem considerar o posicionamento de produtos e serviços. A apresentação de um novo modelo motivacional para explicar as recompensas motivacionais é potencialmente inovadora, uma vez que proporciona um modelo comportamental com o qual se podem compreender as motivações modernas e é aplicável aos campos da psicologia, sociologia, antropologia e é particularmente valiosa no campo das empresas. Embora esta investigação tenha sido feita em pequena escala, revela novas formas de pensar sobre a forma como os indivíduos percebem o valor experiencial nos tempos modernos.

Este artículo desarrolla un marco conceptual original para comprender la motivación conductual moderna mediante el estudio del comportamiento online y offline de los viajeros millennials. La relación de este grupo de estilo de vida con los viajes y la tecnología ha redefinido la socialización moderna, el consumo de experiencias y la motivación. El documento proporciona una comprensión única y profunda sobre un cambio cultural moderno en la identidad, el estatus y los valores. Se abordan las implicaciones de este cambio cultural para las empresas. Se ofrece a las partes interesadas nuevas y valiosas perspectivas con las que considerar el posicionamiento de productos y servicios. La presentación de un nuevo modelo motivacional para explicar las recompensas motivacionales es potencialmente innovadora, ya que proporciona un modelo conductual con el que comprender las motivaciones modernas y es aplicable a los campos de la psicología, la sociología, la antropología y resulta especialmente valioso en el ámbito empresarial. Aunque esta investigación se realizó a pequeña escala, revela nuevas formas de pensar sobre cómo los individuos perciben el valor experiencial en los tiempos modernos.

Para o marketing, o estudo do comportamento é principalmente sobre a compreensão, previsão e controlo do comportamento. Objectivamente, existem actualmente várias disciplinas dedicadas ao estudo do comportamento. Estas ciências comportamentais incluem principalmente: ciência política, educação, psiquiatria, psicologia, sociologia, sociologia, etologia humana e antropologia.

Para el marketing, el estudio del comportamiento consiste principalmente en comprender, predecir y controlar el comportamiento. Objetivamente, en la actualidad existen varias disciplinas dedicadas al estudio del comportamiento. Estas ciencias del comportamiento incluyen principalmente: ciencias políticas, educación, psiquiatría, psicología, sociología, etología humana y antropología.

Per il marketing, lo studio del comportamento riguarda principalmente la comprensione, la previsione e il controllo del comportamento. Oggettivamente, ci sono attualmente varie discipline dedicate allo studio del comportamento. Queste scienze comportamentali includono principalmente: scienze politiche, educazione, psichiatria, psicologia, sociologia, etologia umana e antropologia.

Dlq marketinga izuchenie powedeniq - äto w osnownom ponimanie, prognozirowanie i kontrol' powedeniq. Ob#ektiwno, w nastoqschee wremq suschestwuüt razlichnye discipliny, poswqschennye izucheniü powedeniq. Jeti powedencheskie nauki w osnownom wklüchaüt: politologiü, obrazowanie, psihiatriü, psihologiü, sociologiü, ätologiü cheloweka i antropologiü.