Unternehmertum

The founder and CEO of Sumo Group, Noah Kagan, knows how to launch a seven-figure business in a single weekend - and he's here to show you howWhen most people think about starting their own business, they think about all the ways in which their business could fail. Bad timing, insufficient experience, not having a business partner. The truth is, all of these are simply obstacles you have put up yourself. In other words, the only thing stopping you is you.Noah Kagan, founder and CEO of Sumo Group and entrepreneurial champion, challenges you to not only think beyond your fears but learn how to ask for what you want, what you need, and what you deserve. The secret to entrepreneurial success isn’t in how to write a business plan or read a P&L—though he’ll teach you how to do that, too—it’s in mastering the art of starting and asking.Million Dollar Weekend presents a bold set of battle-tested challenges to prepare you for your journey. In two days, you’ll develop Schwarzenegger sized start-and-ask muscles, find the fun in experimenting, and get ready to take on the world.If you seek the freedom to control your own destiny, you need to start your own business. And if you’re trying to start your own business, there has never been a better time than right now. Million Dollar Weekend gives you the strategies to create your dream life and attain financial freedom by Monday. The only one standing in your way is you.

The USA TODAY and WALL STREET JOURNAL bestseller which uses Amazon CEO Jeff Bezos' annual shareholder letters to show why, when, and how to take risks and grow your business.

The unimaginable success of a gambling and investment legend

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja"Why did I just blow $300K promoting a whitepaper?"That's the hard question I asked myself but couldn't answer-after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You'll find answers to all of these questions inside this book. In addition, I'll also show you: How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours-and why you should do it (Ch. 10) Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9) What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process-in just 1 month (Ch. 12) How to stop paying customers from slipping away (Ch. 15) The 3 apocalyptic "tidal waves" that are coming for SaaS companies-and what you MUST do to survive them (Ch. 1) How to make free trial and freemium users hunger to upgrade to paid (Ch. 9) The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10) Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11) The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands-as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today."This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud"A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog.

It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.And the best part? You can kickstart this process in a weekend.

Im Tal der Windmühlen haben die Bewohner das Wünschen verlernt, denn sie besitzen Maschinen, die ihnen auf Knopfdruck perfekte Momente vorgaukeln. Nur Anna, die Schneiderin, hat sich das Träumen bewahrt. Und so glaubt sie ganz fest daran, dass Sie einem Riesen seinen Herzenswunsch erfüllen kann: Er möchte fliegen! Doch wie verhilft man einem Riesen dazu, schwerelos zu schweben wie eine Feder?Die farbgewaltigen Illustrationen zu Noelia Blancos fantastischer Geschichte stammen von der Argentinierin Valeria Docampo, Illustratorin des Bilderbuch-Bestsellers Die große Wörterfabrik. Auch für Im Garten der Pusteblumen setzt sie auf intensive und atmosphärische Bilder.

Billionaire oil trader Marc Rich for the first time talks at length about his private life (including his expensive divorce from wife Denise); his invention of the spot oil market, which made his fortune and changed the world economy; his lucrative and unpublicized dealings with Ayatollah Khomeini's Iran, Fidel Castro's Cuba, war-ravaged Angola, and apartheid South Africa; his quiet cooperation with the Israeli and U.S. governments (even after he was indicted for tax fraud by Rudy Guiliani) and near-comical attempts by U.S. officials to kidnap him illegally.This sure-to-make-headlines book is the first no-holds-barred biography of Rich, who was famously pardoned by Bill Clinton, and resurfaced in the news during the confirmation hearings of Attorney General Eric Holder. The King of Oil sheds stunning new light on one of the most controversial international businessmen of all time.

Denne bog giver den nødvendige viden om, hvad der skal til for at starte op som selvstændig coach - og få success med det. Bogen har en på én gang inspirerende og konkret tilgang, der gør den tilgængelig og anvendelig for enhver, som vil fra tanke til handling og rykke fremad med deres coachfirma.

Forretningshistorien er historien om organisationers og virksomheders indsats for at skabe værdi under skiftende samfundsmæssige sammenhænge. Det strækker sig lige fra de ikke-markedsbaserede før-industrielle samfund via overgangen fra landbrugs- til industrisamfund og gennem industrialiseringens tre historiske faser frem til nutiden i begyndelsen af det 21. århundrede. Det er historien om, hvordan der er drevet forretning til all tider.

THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR'Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room-and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more-not less; and the magic that can happen when a busser starts thinking like an owner.Today, every business can choose to be a hospitality business-and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do-for ourselves, the people we work with, and the people we serve.

For the first time in history, the globe is dominated by one economic system. Capitalism prevails because it delivers prosperity and meets desires for autonomy. But it also is unstable and morally defective. Surveying the varieties and futures of capitalism, Branko Milanovic offers creative solutions to improve a system that isn't going anywhere.

How I Built This will offer invaluable insight, direction and advice to entrepreneurs at every point on their entrepreneurial path.

A 27-day plan for building a side business to supplement what you earn from your day job.

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.'The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights' Arianna Huffington, president and editor in chief, Huffington Post'A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company' Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:? Avoid the 9 deadly sins that destroy startups' chances for success? Use the Customer Development method to bring your business idea to life? Incorporate the Business Model Canvas as the organizing principle for startup hypotheses? Identify your customers and determine how to "get, keep and grow" customers profitably? Compute how you'll drive your startup to repeatable, scalable profits.The Startup Owner?s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Scott Galloway is a professor at New York University¿s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre¿preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World¿s 50 Best Busi¿ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers', has generated tens of millions of views.

'You need this book.' Steven Bartlett, author of The Diary of a CEOThe world is changing. It's time for a new financial playbook.In this must-have guide to optimizing your life for wealth, success and happiness, you'll learn:¿ how to find and follow your talent¿ what small steps you can take now that pay big returns later¿ how to develop better financial habitsBursting with practical, game-changing advice from one of the world's most popular business school professors, The Algebra of Wealth is the practical guidebook you need to win today's wealth game.Today's workers have more opportunities and mobility than any previous generation. They also face unprecedented challenges, including inflation, labour and housing shortages, and climate volatility.Even the notion of 'retirement' is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed no longer applies.In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy. In characteristic unvarnished, no-BS style, he explains you what you need to know in order to improve your chances of achieving economic security no matter what.

"What's the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They're the haters and the doubters who said you'd never make it, the ones who stomped on your dreams. When you think about your enemies, you can't stop the strong feelings rising up. In Choose Your Enemies Wisely, Patrick Bet-David shows how to harness emotion to turbocharge your business, dominate this year, and grow for generations after. But first, you need to choose your enemies wisely. Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the "how" and digs deeper into the "why": not only how you'll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you're out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success. Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn't matter. By following Bet-David's plan, you will set up your business for sustainable success and accomplish your most audacious goals"--

Coming up with a great business idea is easy. Turning it into a viable business is the hard part. This book shows would-be entrepreneurs how to design a business that can thrive.

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping.

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why thats even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthierand not just financiallythan they ever imagined possible by following Crush It principles. The secret to their success (and Garys) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. Thats what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but its not about getting rich. Its a blueprint to living life on your own terms.

When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change. This book isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere canaddress this on its own. We are in this together. And it's not too late for concerted, collective action for change.