Unternehmertum

The complete guide to building small habits to rewire our brains for success from life coach and host of the popular podcast, The Mindset Mentor.

Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide. Combining clear, jargon-free language and bold, explanatory illustrations, How to Start Your Own Business shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding. Packed with practical, authoritative advice and graphics that demystify complex topics, such as securing investors, establishing an online presence, and recruiting and managing staff, this ebook gives you all the tools you need to understand how a modern start-up works, and create your own.Much more than a standard business-management or self-help book, How to Start Your Own Business shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone with entrepreneurial aspirations, and essential reading for those who simply want to learn more about the world of business and management.

Do it right, and you could see your food truck trending on Instagram. Read on to make sure it happens...A modest investment in a food truck can result in an income stream of $250k to $500k a year.Couple that with the incredible freedom and flexibility offered by not only starting a business, but starting a mobile business, and it's easy to see why so many people are drawn to the idea of starting up a food truck.In fact, the food truck is the perfect model for a startup:The start-up costs are lowThe overhead charges are lowYou're your own boss from the word goYou need very few staff to run a successful operationThe market for exciting and unique food-on-the-go is huge, but so is your competition.And that's why you need a solid plan before you start hunting for trucks and planning menus.If you have the glimmer of an idea for a food truck, the chances are, you can make it a success.You may have heard that around 50% of startups fail in the first year. That figure is considerably lower in the food truck industry, but nonetheless, knowing how to avoid failure is key to setting up a thriving business.In Food Truck Business: Guide for Beginners, you'll find a comprehensive guide to setting up a successful food truck. You'll discover:The most common mistakes that lead to food truck failure, and exactly how to avoid themA step-by-step guide to writing a business plan tailored specifically to your food truck businessThe most successful ways to secure funding, without making a dent in your own walletHow to find your niche, and why doing so is essential to your successThe secret to finding the right customers for a success story as big as Kogi's BBQ TruckThe 6 hottest mobile food options you can choose from -- how to know which is right for you and how to find the perfect vehicleWeird psychological tricks you can use to make your menu sell outWhy 'marketing' is more than a buzzword -- and how to do it successfully, no matter what your backgroundUp-to-date information on licensing, permits, and regulationsEverything you need to know to ensure your business passes its inspections every timeHow to keep your food truck thriving way past the startup stageWays to expand your business once you're a roaring successAnd much more.If you've noticed the vast potential of the food truck industry, you've already got your eyes on the prize.What you need to know now is how to make sure you get your business off the ground successfully and stand out from the competition.The good news is that when you follow a clear plan, you'll start with everything in place to ensure your food truck is a success -- something that will already put you leaps ahead of other startups in the industry.If you can envision your food trending on Instagram and hearing excited whispers when someone spots your food truck at a festival, it's time to get started.Make that dream a reality.If you're ready to launch the food truck everyone will remember, then scroll up and click "Add to Cart" right now.

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how toIdentify the intersection of your expertise and your future customer's needsDetermine how to "tilt" your sweet spot to find a place where little or no competition existsEstablish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)Use social-media and SEO to convert one-time visitors into long-term subscribersGrow your business by expanding into multiple delivery channelsMonetize your product or service for ultimate business successUnderstand how to sell your content asset for millions or build the business into a large enterpriseThis fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.

He describes the competing efforts of the likes of Google, Microsoft and Chinese companies Tencent and Alibaba to create a viable quantum computer, and the different routes they have taken to meet the immense technical challenges involved.

A game-changing book offering a six-step approach on how to find and follow your true calling and redefine success from entrepeneur and soul coach Rha Goddess.

*UPDATED WITH A NEW INTRODUCTION. #GIRLBOSS NETFLIX ORIGINAL OUT NOW*In this New York Times bestselling sensation, founder and Executive Chairman of Nasty Gal Sophia Amoruso shares her story and inspires women everywhere to join the #GIRLBOSS movement.'#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement' Lena Dunham'A millennial alternative to Lean In' New York Magazine'A compellingly motivational read' The Telegraph'The book you need in your life' Marie Claire *Winner of the 2014 Goodreads Choice Award for Best Business Book*In the space of ten years, Sophia Amoruso has gone from high-school dropout to founder and Executive Chairman of Nasty Gal, one of the fastest-growing retailers in the world. Sophia's never been a typical executive, or a typical anything, and she's written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success.Filled with brazen wake-up calls, cunning and frank observations, and behind-the-scenes stories from Nasty Gal's meteoric rise, #GIRLBOSS covers a lot of ground. It proves that success doesn't come from where you went to college or how popular you were in school. Success is about trusting your instincts and following your gut, knowing which rules to follow and which to break.Inspiring, motivating and empowering, #GIRLBOSS will give you the kick up the ass you need to reach your potential.

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with 'good' exits do differently from those who'd had 'bad' exits?'Bo Burlingham's first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well.Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don't - and they pay a steep price for their procrastination.Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services. Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.Bo Burlingham is the author of Small Giants: Companies That Choose to Be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has reported on the entrepreneurial revolution in America since the early 1980s and has witnessed up close the birth and development of the companies that have reshaped our world.

From his humble beginnings in apartheid South Africa, he showed himself to be an exceptionally bright child, and overcame brutal bullying to become the world's most exciting entrepreneur, founding PayPal, SpaceX, Tesla and Solar City. He has emerged as something of a superhero-like figure for today's generation of children.

Are you grappling with the complexities of the GDPR? Struggling to translate its principles into actionable steps for your business? You're not alone. The General Data Protection Regulation (GDPR) has transformed how organizations worldwide handle personal data, often making it feel like an intimidating challenge for professionals across all levels.The rapidly evolving data landscape and the expanded responsibilities for professionals require a deep understanding of GDPR principles, practical implementation, and compliance monitoring. Failure to understand and implement GDPR principles can lead to severe fines, not to mention damage to your business's reputation. But GDPR compliance isn't just about avoiding penalties-it's an opportunity to prove your credibility, to shine in your field, and to protect your clients' personal data.Enter "The Easy Peasy Guide to the GDPR" - your key to unlocking the mystery of GDPR compliance. With this unique 'easy peasy' approach, this guide turns legal complexities into actionable insights, providing you with a clear path to GDPR mastery. It simplifies the convoluted legal language, making GDPR accessible, engaging, and most importantly, implementable.This guide is designed to: Demystify GDPR: Break down the complexities and unravel the confusion, leaving you with a clear understanding and practical implementation of GDPR principles.Ignite Confidence: Say goodbye to self-doubt and impostor syndrome. Step into your true potential as a confident and credible GDPR professional. Master Intricacies: Equip yourself with the knowledge and skills to navigate the intricate GDPR landscape with ease. Make informed decisions and provide expert guidance confidently. Rise Above the Crowd: Position yourself as the go-to GDPR expert in your field. Shine brightly as a beacon of knowledge amidst a sea of uncertainty.Ascend to Authority: Elevate your professional reputation and gain recognition. Set yourself apart from the rest with your deep understanding and practical application of GDPR principles."The Easy Peasy Guide to the GDPR" is more than just a book; it's a transformative journey, guiding you from GDPR confusion to GDPR mastery. It empowers you to safeguard personal data, foster a culture of privacy, and enhance your professional stature.Let's make GDPR easy peasy, together!Don't just comply with GDPR; master it, the easy peasy way! Grab your copy now

From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.

"What's the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They're the haters and the doubters who said you'd never make it, the ones who stomped on your dreams. When you think about your enemies, you can't stop the strong feelings rising up. In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness emotion to turbocharge your business, dominate this year, and grow for generations after. But first, you need to choose your enemies wisely. Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the "how" and digs deeper into the "why": not only how you'll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you're out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success. Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn't matter. By following Bet-David's plan, you will set up your business for sustainable success and accomplish your most audacious goals"--

In this specially-combined edition with a new foreword, Academy Award-winning producer Brian Grazer and acclaimed author Charles Fishman blend their insights from the bestselling books A CURIOUS MIND and FACE TO FACE to transform the art of connecting with and through curiosity.

'Mandatory reading. Not just for company founders and leaders, but for anyone wanting to succeed in our ever-changing world.' Keith FerrazziWhat separates the world's most successful entrepreneurs and business tycoons from the rest? It's not their superhuman intelligence. It's something more fundamental: they understand how to turn uncertainty to their advantage.We all know that the future is inherently unknowable, and yet we behave and plan as though it is. Once we truly understand the nature of uncertainty, though, we can take practical steps to make the most of the opportunities that come our way. In Mastering Uncertainty award-winning author Matt Watkinson and investor and entrepreneur Csaba Konkoly offer a masterclass on the workings of luck and probability. They show how to calculate when to make big bets and when to pull back. And they offer supremely practical advice on how we can improve our odds, whether through maximising our networks, learning how to read warning signs, or assessing where best to place our energies.The unforeseen always occurs. Mastering Uncertainty shows you how to prepare for it and make the best use of it.

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you.