Unternehmertum

I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It's stressful, hectic, and complex.But what if I told you that things don't have to be this way? What if there was a way to bring order to the chaos? That's exactly what in-housing can help you with. By taking control of your company's content creating, social media activation and bringing essential tasks in-house, you can effectively transform the way you run your marketing activities.For the last 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Building an in-house creative agency can seem like a Herculean task. It is certainly not a short or one-time process. You have to approach it like an entrepreneurial venture - find great employees, create a culture where they can thrive, and watch the results pour in.This book will give you an understanding of what goes into building an internal marketing department; what you need in terms of roles and skills and how to structure your work. By understanding the in-house model, hiring the right people, and adopting best practices, you can speed up your workflow and gain a more agile approach to your marketing. It's fair to say that though you most likely will save you money by in-housing your marketing activities, this should not be the goal. The main reason to in-house should be to get better control of your campaigns, assets and workflows. And to get the speed and agility, you need in today's world of marketing.That is what this book is all about.You will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more that a decade of experience and research. The process is designed to minimise your risk of failure are coupled with the inspiring stories. So if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies-this book is for you.

*UPDATED WITH A NEW INTRODUCTION. #GIRLBOSS NETFLIX ORIGINAL OUT NOW*In this New York Times bestselling sensation, founder and Executive Chairman of Nasty Gal Sophia Amoruso shares her story and inspires women everywhere to join the #GIRLBOSS movement.'#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement' Lena Dunham'A millennial alternative to Lean In' New York Magazine'A compellingly motivational read' The Telegraph'The book you need in your life' Marie Claire *Winner of the 2014 Goodreads Choice Award for Best Business Book*In the space of ten years, Sophia Amoruso has gone from high-school dropout to founder and Executive Chairman of Nasty Gal, one of the fastest-growing retailers in the world. Sophia's never been a typical executive, or a typical anything, and she's written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success.Filled with brazen wake-up calls, cunning and frank observations, and behind-the-scenes stories from Nasty Gal's meteoric rise, #GIRLBOSS covers a lot of ground. It proves that success doesn't come from where you went to college or how popular you were in school. Success is about trusting your instincts and following your gut, knowing which rules to follow and which to break.Inspiring, motivating and empowering, #GIRLBOSS will give you the kick up the ass you need to reach your potential.

"By the age of thirty-five, Andrew Wilkinson had built a business worth over a billion dollars, but his path to success was anything but a straight line. Never Enough shares both the lessons Wilkinson has learned as well as the many mistakes made on the road to wealth-some of which cost him money, happiness, and important relationships"--

The complete guide to building small habits to rewire our brains for success from life coach and host of the popular podcast, The Mindset Mentor.

Well-known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they've grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook.

Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide. Combining clear, jargon-free language and bold, explanatory illustrations, How to Start Your Own Business shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding. Packed with practical, authoritative advice and graphics that demystify complex topics, such as securing investors, establishing an online presence, and recruiting and managing staff, this ebook gives you all the tools you need to understand how a modern start-up works, and create your own.Much more than a standard business-management or self-help book, How to Start Your Own Business shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone with entrepreneurial aspirations, and essential reading for those who simply want to learn more about the world of business and management.

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you.

The gripping inside story of Paypal, the company that created the digital age as we know it.

Do it right, and you could see your food truck trending on Instagram. Read on to make sure it happens...A modest investment in a food truck can result in an income stream of $250k to $500k a year.Couple that with the incredible freedom and flexibility offered by not only starting a business, but starting a mobile business, and it's easy to see why so many people are drawn to the idea of starting up a food truck.In fact, the food truck is the perfect model for a startup:The start-up costs are lowThe overhead charges are lowYou're your own boss from the word goYou need very few staff to run a successful operationThe market for exciting and unique food-on-the-go is huge, but so is your competition.And that's why you need a solid plan before you start hunting for trucks and planning menus.If you have the glimmer of an idea for a food truck, the chances are, you can make it a success.You may have heard that around 50% of startups fail in the first year. That figure is considerably lower in the food truck industry, but nonetheless, knowing how to avoid failure is key to setting up a thriving business.In Food Truck Business: Guide for Beginners, you'll find a comprehensive guide to setting up a successful food truck. You'll discover:The most common mistakes that lead to food truck failure, and exactly how to avoid themA step-by-step guide to writing a business plan tailored specifically to your food truck businessThe most successful ways to secure funding, without making a dent in your own walletHow to find your niche, and why doing so is essential to your successThe secret to finding the right customers for a success story as big as Kogi's BBQ TruckThe 6 hottest mobile food options you can choose from -- how to know which is right for you and how to find the perfect vehicleWeird psychological tricks you can use to make your menu sell outWhy 'marketing' is more than a buzzword -- and how to do it successfully, no matter what your backgroundUp-to-date information on licensing, permits, and regulationsEverything you need to know to ensure your business passes its inspections every timeHow to keep your food truck thriving way past the startup stageWays to expand your business once you're a roaring successAnd much more.If you've noticed the vast potential of the food truck industry, you've already got your eyes on the prize.What you need to know now is how to make sure you get your business off the ground successfully and stand out from the competition.The good news is that when you follow a clear plan, you'll start with everything in place to ensure your food truck is a success -- something that will already put you leaps ahead of other startups in the industry.If you can envision your food trending on Instagram and hearing excited whispers when someone spots your food truck at a festival, it's time to get started.Make that dream a reality.If you're ready to launch the food truck everyone will remember, then scroll up and click "Add to Cart" right now.

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how toIdentify the intersection of your expertise and your future customer's needsDetermine how to "tilt" your sweet spot to find a place where little or no competition existsEstablish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)Use social-media and SEO to convert one-time visitors into long-term subscribersGrow your business by expanding into multiple delivery channelsMonetize your product or service for ultimate business successUnderstand how to sell your content asset for millions or build the business into a large enterpriseThis fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.

He describes the competing efforts of the likes of Google, Microsoft and Chinese companies Tencent and Alibaba to create a viable quantum computer, and the different routes they have taken to meet the immense technical challenges involved.

A never before published book by iconic self-help expert Napoleon Hill explaining his principles of success

Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with 'good' exits do differently from those who'd had 'bad' exits?'Bo Burlingham's first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well.Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don't - and they pay a steep price for their procrastination.Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services. Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.Bo Burlingham is the author of Small Giants: Companies That Choose to Be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has reported on the entrepreneurial revolution in America since the early 1980s and has witnessed up close the birth and development of the companies that have reshaped our world.

From his humble beginnings in apartheid South Africa, he showed himself to be an exceptionally bright child, and overcame brutal bullying to become the world's most exciting entrepreneur, founding PayPal, SpaceX, Tesla and Solar City. He has emerged as something of a superhero-like figure for today's generation of children.

Are you grappling with the complexities of the GDPR? Struggling to translate its principles into actionable steps for your business? You're not alone. The General Data Protection Regulation (GDPR) has transformed how organizations worldwide handle personal data, often making it feel like an intimidating challenge for professionals across all levels.The rapidly evolving data landscape and the expanded responsibilities for professionals require a deep understanding of GDPR principles, practical implementation, and compliance monitoring. Failure to understand and implement GDPR principles can lead to severe fines, not to mention damage to your business's reputation. But GDPR compliance isn't just about avoiding penalties-it's an opportunity to prove your credibility, to shine in your field, and to protect your clients' personal data.Enter "The Easy Peasy Guide to the GDPR" - your key to unlocking the mystery of GDPR compliance. With this unique 'easy peasy' approach, this guide turns legal complexities into actionable insights, providing you with a clear path to GDPR mastery. It simplifies the convoluted legal language, making GDPR accessible, engaging, and most importantly, implementable.This guide is designed to: Demystify GDPR: Break down the complexities and unravel the confusion, leaving you with a clear understanding and practical implementation of GDPR principles.Ignite Confidence: Say goodbye to self-doubt and impostor syndrome. Step into your true potential as a confident and credible GDPR professional. Master Intricacies: Equip yourself with the knowledge and skills to navigate the intricate GDPR landscape with ease. Make informed decisions and provide expert guidance confidently. Rise Above the Crowd: Position yourself as the go-to GDPR expert in your field. Shine brightly as a beacon of knowledge amidst a sea of uncertainty.Ascend to Authority: Elevate your professional reputation and gain recognition. Set yourself apart from the rest with your deep understanding and practical application of GDPR principles."The Easy Peasy Guide to the GDPR" is more than just a book; it's a transformative journey, guiding you from GDPR confusion to GDPR mastery. It empowers you to safeguard personal data, foster a culture of privacy, and enhance your professional stature.Let's make GDPR easy peasy, together!Don't just comply with GDPR; master it, the easy peasy way! Grab your copy now

From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.

This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it's split into short sections you can dip into at any time.