Bücher veröffentlicht von A Book Apart

Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.WHAT'S NEW IN THE SECOND EDITION?While the mindset and methods of research haven't changed, our digital climate continues to evolve-from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.THIS BOOK EXPLORES:Frameworks for designing a thorough research process for your productApproaches to gain alignment around shared goals through stakeholder interviews How to conduct and build best practices for effective user interviews How quickly run affordable tests to clarify big questions Essential and methods for gathering and assessing quantitative data

When we think of design primarily in terms of visual representation, we neglect an essential piece of the creative process. The words we use to form concepts can also powerfully shape a design project from start to finish-giving clarity to goals, precision to names and structure, and purpose to stylistic choices.Elizabeth McGuane offers a fresh, empowering framework for design. Drawing from her experience on the forefront of web, mobile, and product design, she shows us how to harness the potency of words and language to uplift and illuminate rather than encumber. Learn how to effectively apply semantic concepts, use language to frame design problems clearly, and integrate elements of style such as metaphor and nomenclature, to strengthen your design process.THIS BOOK EXPLORESFrameworks for building shared language and strengthening collaborationHow to practically incorporate semantic concepts into any design processSteps for addressing product and design evolution through concept definition

From stone tablets to paper pages to backlit screens, humans have always created and shaped content to fit the containers available to us. But increasingly, the lines between our physical and digital surroundings are blurring-and we need to design usable and accessible content for an ever-expanding array of contexts.Preston So guides designers, content strategists, and engineers on a journey through the emerging realm of immersive content design. Learn to create incisive and inclusive user-centered experiences across augmented, extended, and virtual realities, transforming the physical world into an exciting new canvas for content.THIS BOOK EXPLORES:Immersive tech like beacons, digital signs, and extended realityAssessing and leveraging existing content for immersive environmentsTechniques for storyboarding, diagramming, and mapping spatial contentStrategies for designing accessible and inclusive immersive contentBest practices for testing immersive content

Responsive design has immeasurably improved multi-device, multi-browser visual layout-but it's only the first step in building responsively. Learn how to turn a critical eye on your designs as you develop for new contexts (what does mobile really mean?) and screen features, speedy and lagging networks, and truly global audiences. Serve the right content across platforms, and tune for performance. Scott Jehl tackles those topics and more, ensuring that the sites and apps you build today last far into the future.

UX writing is good for business, while also playing a critical role in delivering a top-notch user experience. Standing at this pivotal intersection between business goals and user needs is an awesome place to be-as long as we have the mindset, tools, and collaborators to make the most of it.Through case studies, frameworks, and historical context, Yael Ben-David offers savvy and practical guidance to ensure our digital products support the user and the business-plus writers and designers!-all at once.THIS BOOK EXPLORES:Techniques for communicating the value of UX writing How to organize resources and gain support to prioritize UX writingMethods for collaborating with stakeholders to empower team members and create successful user experiences Steps for collecting, synthesizing, and sharing success metrics as mapped against business goals

The modern web is inherently global-and if we want to design successfully for it, we must be ready to meet the needs, perspectives, and expectations of multifaceted, multicultural audiences.With utmost timeliness, Senongo Akpem shares a clear and accessible methodology for designing across cultures: from performing socially conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches. Expand your craft, and your mindset-and start creating a richer experience for everyone on the web, regardless of location, language, or identity.

In the years since publishing the first edition, emotional design has gone from innovative to essential in designers' toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.Packed with engaging case studies and psychologically-grounded principles, Designing for Emotion has never been more relevant for modern business.WHAT'S NEW IN THE SECOND EDITION?Learn from updated case studies that push beyond where the web was in 2011 and reflect more of today's concerns such as privacy, representation, and safety. You'll also engage more deeply with your users when you apply takeaways from the new chapter on empathy and inclusion. Finally, make the case for working more thoughtfully in your own company with Aarron's fresh insight into the business value-and impact-of emotional design.

Design discovery is crucial to a project's success-unite your team in an approach toward a common goal. Explore the role of discovery in product design, how to use and structure your favorite techniques for success, and how to synthesize and document what you learn. With Dan Brown's flexible framework for planning and practicing discovery activities, you'll set every design endeavor on the right path.

The design of information on the web changes the way people find, understand, and use that information-for better or for worse. Lisa Maria Marquis shows you how to leverage the principles and practices of information architecture in order to craft more thoughtful and effective digital spaces. Learn how to analyze your site's content and structure, build clear and consistent taxonomies, and develop more strategic sitemaps. Because when we're intentional about how we organize web content, we create better experiences for everyone.

Interfaces have long been visual affairs, with content confined to the text and images behind our screens. But that's changing. Humans have started talking to interfaces-and interfaces are talking back.Now we need to ensure those interfaces can converse effectively, thoughtfully, and naturally. Preston So introduces us to the exciting new frontier of voice content design, and the questions that designers, content strategists, and engineers need to answer in order to build richly structured, inclusive communication with the powerful medium of voice.THIS BOOK EXPLORES:Steps for preparing your existing content for voice interfacesFrameworks for crafting effective dialoguesEffectively diagramming communication flowsHow to consider accessibility, inclusivity, and editorial integrity in voice content designTechniques for quality testing voice content

How do we make digital systems feel less robotic and more real? Whether you work with interface or visual design, frontend technology, or content design, learn why conversation is the best model for creating device-independent, human-centered systems. Research and information design expert Erika Hall explains what makes an interaction truly conversational and how to get more comfortable using language in design. From understanding the human interface, to effectively using the power of personality, to getting it all done, you'll find out how the art of communication can elevate technology.

Touch introduces physicality to designs that were once strictly virtual, and puts forth a new test: How does this design feel in the hand? Josh Clark guides you through the touchscreen frontier. Learn about ergonomic demands (and rules of thumb), layout and sizing for all gadgets, an emerging gestural toolkit, and tactics to speed up interactions and keep gestures discoverable. Get the know-how to design for interfaces that let you touch-stretch, crumple, drag, flick-information itself. It's in your hands.

Progressive web apps represent the next big digital opportunity: they look and feel like native apps, they work offline, and they're available to anyone-no app store required. But with that freedom and flexibility come challenging questions about how to create the most value for your users (and your bottom line). Jason Grigsby answers the what, why, and how of progressive web apps, from making the case in your organization to reaching your users in bold, new ways. Build your audience, increase revenue, and widen the web's reach-all with the power of progressive web apps.

Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!

For the first time in hundreds of years, because of the web, the role of the typographer has changed. We no longer decide; we suggest. We no longer simply choose typefaces, font sizes, line spacing, and margins; we prepare and instruct text to make those choices for itself. In this book, Tim Brown illuminates the complex, beautiful world of typesetting-arguably the most important part of typography because it forms the backbone of the reading experience-and shows us how to parry the inevitable pressures that arise when we can no longer predict how, and where, our text will be read.

Git's model of version control makes it indispensable for collaborating on digital projects of all stripes. Get situated with Git as David Demaree guides you through the command-line workflow, the nuances of repositories and branches, the elements of a solid commit message, and more. Pick up common version-tracking tasks, along with advice on trickier scenarios. You'll learn how to put Git to work for you-and work better with your team.

If staring down JavaScript leaves you unsteady, take heart. Mat Marquis is at your side, offering a detailed yet approachable tour around this essential language. Make your way through plenty of practical examples, as you pick up syntax rules, the fundamentals of scripting, and how to handle data types and loops. You'll emerge clear-eyed and confident-and ready to get to work.

To solve the most critical performance problems with the biggest impact, start with images. Responsive Issues Community Group (RICG) chair Mat Marquis helps us make smart decisions about images and shows us the swiftest way to improve a website's performance: from understanding compression methods used by common image formats, to responsive image markup patterns and their usage, to handling content delivery for the best user experience. Get up to speed-and speed up your site.